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Apple pushes FireWire at music show

MacWorld Online

ANAHEIM, California (IDG) -- One week after Apple Computer introduced its latest round of products, the company is promoting FireWire as an interface for high-quality digital audio at the National Association of Music Merchants (NAMM) trade show here.

Making its first NAMM appearance in recent years, Apple has a small booth off the floor, where it's showing the G4 Cube, a 15-inch Apple Studio Display and a Yamaha mLAN I/O interface, which can convert and carry eight channels of audio via the 1394 protocol. INFOCENTER
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Yamaha first demonstrated its mLAN technology at last year's Macworld Expo in San Francisco, and it's only now reaching late beta stage (see "FireWire audio: The promised mLAN" and "Music meets Macs at AES," link below). As a result, Yamaha may not be first to market with a 1394-based audio product, but the company did announce that Apple will support mLAN in the shipping version of Mac OS X.

In other news from NAMM:

  • Apogee Digital, which makes converters aimed at audio professionals, announced that it is developing an add-in card for two of its high-end units -- including the AD-8000 -- that will enable them to route data via 1394.

  • CreamWare showed the Luna I/O card, a PC-only product that uses FireWire connectors but not the protocol. A representative explained that the company was taking advantage of the growing availability of FireWire cables in a wide variety of lengths.

  • Steinberg is demonstrating its Mac port of Nuendo, a media-production system aimed at mixing high-end audio for video and interactive media. Rodney Orpheus, the company's technology evangelist, said it will ship by the time OS X is released on March 24 and will be Carbon-compliant. The application supports up to 200 tracks of audio at 32/96 kHz and VST 2.0

  • Pro Tools 5.1, the next version of Digidesign's digital-recording software, will ship on January 24, said marketing director Su Littlefield. The update adds integrated surround mixing, enhanced MIDI capabilities -- including an Event List window and multi-device recording -- and new navigation and portability features. The company is working on OS X support, but she said that "other priorities" will come first.

Inside the G4 desktops
January 12, 2001
Cross-platform products help Windows, Mac cohabit
January 10, 2001
Cube scoops kudos from PC Magazine
December 21, 2000
Losses at Apple, but new products coming
December 12, 2000
G4 Cube upgrades in store?
December 6, 2000

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Apple Computer
National Association of Music Merchants (NAMM)

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