Ad showing children laboring to pay off deficit wins MoveOn contest
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"Child's Pay," created by ad executive Charlie Fisher, features children working followed by the line: "Guess who's going to pay off President Bush's $1 trillion deficit?"
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SAN FRANCISCO, California (AP) -- An advertisement showing images of children toiling on a grocery line and in a tire factory coupled with a simple line of text -- "Guess who's going to pay off President Bush's $1 trillion deficit?" -- was chosen by a liberal advocacy group that invited people to enter a contest to create their own anti-Bush commercials.
The ad was chosen as the winner of the "Bush in 30 Seconds" television ad campaign sponsored by the online political organization MoveOn.org, which announced the winning ad Monday.
"It was judges' favorite by far, but also our members' favorite," said Eli Pariser, MoveOn's campaigns director. "It's about the future of the country and the effects of what Bush's policies will have."
Some 1,500 people sent in ideas, which were voted on by MoveOn members. The 15 finalists were announced last week, with the winning ad selected by a panel of judges including Democratic consultant James Carville and filmmaker Michael Moore.
"I wanted to point out how the Republican administration are big spenders, and it's my children and your children who are going to be footing the bill," said the winner, Charlie Fisher, a former Internet advertising executive.
The contest hasn't been without controversy. At least two submissions comparing Bush to Adolf Hitler appeared on the MoveOn Web site in December, prompting angry denunciations from Jewish groups and Republican National Committee chairman Ed Gillespie, who called it "political hate speech."
MoveOn representatives apologized, but the organization found itself on the defensive for much of the closing week of the campaign.
Fisher's ad and some of the runners-up will air on CNN from Saturday through next week, when Bush delivers his State of the Union address, Pariser said.
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