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TiVo: Jackson stunt most replayed moment ever

Janet, Justin
Janet Jackson and Justin Timberlake after the "wardrobe malfunction" at the Super Bowl.

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Janet Jackson
TiVo Incorporated
Federal Communications Commission (FCC)

LOS ANGELES, California (Hollywood Reporter) -- When Justin Timberlake tore at Janet Jackson's leather outfit during Sunday's Super Bowl half-time show, TiVo users took notice.

Then they took notice again and again, using the digital video recorder to replay the event and to pause at the crucial moment in order to discern just what it was that Jackson had revealed to millions of Americans.

TiVo said that particular halftime stunt was the most replayed moment not only of the Super Bowl but of all TV moments that the young company has ever measured.

TiVo said it used its technology to measure audience behavior among 20,000 users during the Super Bowl. The exercise revealed a 180 percent spike in viewership at the time of the -- as Timberlake refers to it -- "wardrobe malfunction."

One notable TiVo user apparently unimpressed with the performance of Timberlake and Jackson was FCC chairman Michael Powell, who launched an investigation into the bare-breasted matter. Powell is so taken with TiVo that he once referred to it as "God's machine."

This marks the third year that TiVo has released details of its second-by-second review of how Super Bowl viewers used their TiVo units. Not only did users pause and replay the infamous portion of the halftime show more than any moment during the game, but they also did the same for some commercials.

TiVo's top two commercials, based on user behavior, are both from Bud Light: a romantic sleigh ride interrupted by a flatulent horse and a sharp-toothed dog demonstrating his unusual way of scoring a beer for his master.

Copyright 2004 Reuters. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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