 |
|
||
 |
|||
 |
 |
 |
   | 
| ||||||||||||
U.S. brands dominant, Samsung up
 Interbrand says Samsung has a brand value of almost $15 billion. FACT BOXTOP 10 GLOBAL BRANDS 1. Coca-Cola $67.525 billion 2. Microsoft $59.941 billion 3. IBM $53.376 billion 4. GE $49.996 billion 5. Intel $35.588 billion 6. Nokia $26.452 billion 7. Disney $26.441 billion 8. McDonald's $26.014 billion 9. Toyota $24.837 billion 10. Marlboro $21.189 billion Source: Interbrand/BusinessWeek YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.
Or, visit Popular Alerts for suggestions. (CNN) -- Coke is still it, as U.S. names continue to dominate the list of the world's most valuable brands. But UK-based global bank HSBC and South Korean electronics maker Samsung are among the big gainers in the BusinessWeek/Interbrand annual rankings. Online auction house eBay and consumer electronics maker Apple also made impressive strides in the 2005 rankings released Tuesday, while Google jumped to 38th spot on debut. The United States has eight of the top 10 names, led by Coca-Cola with a brand value of $67.5 billion. Microsoft is next with a value of $59.9 billion, followed by IBM ($53.4 billion), GE ($50 billion) and Intel ($35.6 billion). Finnish phone maker Nokia ranks No. 6 on $26.4 billion, just ahead of Disney and McDonald's, with Japanese car maker Toyota in ninth spot on $24.8 billion and Marlboro at No. 10 with $21.2 billion. European brands Mercedes, BMW and Louis Vuitton rank in the next 10, along with Japan's Honda and U.S. companies Citi, Hewlett-Packard, American Express, Gillette and Cisco. Samsung has vaulted past arch-rival Sony of Japan to snare 20th spot, with a gain of 19 percent in brand value in the past year to $15 billion. In contrast, Sony has lost 16 percent to finish at No. 28, with $10.75 billion. Over the past five years, Samsung has posted the biggest value gain of any Top 100 brand. UK-based HSBC put on 20 percent to reach 29th spot, with a brand value of $10.43 billion. The biggest overall gainer this year is eBay, up 21 percent to $5.7 billion for 55th spot. Other online brands on the list include Google, making its debut at No. 38 with a value of $8.46 billion; Yahoo! at No. 58 and Amazon at No. 68. Apple was another big gainer, putting on 16 percent to reach a brand value of just under $8 billion for 41st spot. South Korea has two newcomers on the list -- Hyundai at No. 84 and LG at No. 97. The biggest percentage losses in value were posted by Sony (16 percent), followed by Morgan Stanley (15 percent) and Volkswagen (12 percent). For the annual survey, Interbrand calculates value as the net present value of earnings the brand is expected to generate and secure in the future for a one-year period. To be included, brands have to be global and to generate significant earnings in the main global markets; they have to be valued above $2.1 billion; and there has to be sufficient marketing and financial data publicly available for them. Interbrand said the brands that rose to the top of the 2005 rankings were able to "unleash different campaigns for different consumers in different media almost simultaneously." 
|
| ||||||||||||
 |
|
| © 2007 Cable News Network LP, LLLP. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Read our privacy guidelines. Contact us. Site Map. |
|
External sites open in new window; not endorsed by CNN.com
Pay service with live and archived video. 
