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TECHNOLOGY

CNN launch marks video milestone

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(CNN) -- CNN.com has announced the launch of CNN Pipeline, a premium on-demand broadband video service designed to enhance the way people view news by offering an extensive portfolio of online content and live video streams.

In addition, CNN's video archives and on-demand news clips from the network's unmatched newsgathering operation around the world will be available.

CNN Pipeline builds on the foundation of CNN's online complement, CNN.com. In June 2005, CNN.com launched its free video service, which is funded by commercial advertisements.

While access to CNN Pipeline requires the payment of a small fee, the service will be entirely commercial free. Both free video and CNN Pipeline are available via CNN.com.

"With CNN Pipeline, CNN.com stakes out entirely new territory for online news, placing the broadband consumer in the ultimate driver's seat," said Susan Grant, executive vice president of CNN News Services.

"Today, the CNN.com user can not only read a story and view video on demand, but with CNN Pipeline, the user can also take control of daily news clips, several live streams of news and even video from CNN's extensive archives. CNN Pipeline creates an added dimension to online news, offering an experience that is even more relevant, credible and catered specifically to the user's needs."

Currently available in 25 countries, CNN Pipeline includes a host of innovative features including an easy-to-use downloadable player and access to video content from the entire CNN News Group. Subscribers can also access CNN.com free video features such as an on-demand "Video" section that showcases the best and most popular content, a unique "Browse Video" tool and "Now in the News," an hourly Web-exclusive news update.

"CNN Pipeline provides the ultimate news experience for all types of consumers," said David Payne, senior vice president of CNN News Services and general manager of CNN.com.

"Designed for people to 'watch and work,' CNN Pipeline gives consumers commercial-free choices and control. Easy to use and elegant in design, CNN Pipeline is to online news what the iPod is to digital music."

Subscribers access CNN Pipeline by downloading an easy-to-use video player. A Web-based version of the premium service is also available from any Internet-enabled computer. For more information or to subscribe to CNN Pipeline, visit www.CNN.com/pipeline.

As the first Internet site dedicated to 24-hour news coverage, CNN.com ranks as a leading online news and information site, attracting an average of 23 million unique users each month.

Launched in 1995, CNN.com draws from the worldwide resources of the CNN News Group to provide relevant, up-to-the minute news and information. CNN.com features the latest multimedia technologies, from video streaming to audio packages to searchable archives of news features and background information.

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