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CNN's Andy Serwer profiles some of the top people in business on "In the Money," which airs Saturday at 1 p.m. ET and Sunday at 3 p.m. ET on CNN.
When Mitchell Caplan took over the top spot at E*Trade Financial in 2003, he took the reins of a troubled company. Caplan discusses how the company plans to re-position itself and to bulk up business.
• Watch: E*Trade CEO Mitchell Caplan on the future of the company (2:45)
Sally Jewell is the CEO and president of the outdoor-recreation retail giant REI. The former engineer joined REI in 2000 and under her watch, REI eclipsed a billion dollars in revenue for the first time in its 67-year history. Jewell talks about what she expects for 2006.
• Watch: REI's CEO Sally Jewell on the company's success (3:13)
Launching a successful airline is one of the most daunting challenges in the business world, but David Neeleman made it seem easy when he started JetBlue. In the last two quarters, however, it's been rough flying as JetBlue lost money for the very first time. Neeleman talks about his "return to profitability" campaign.
• Play audio: CNN's Andy Serwer profiles JetBlue founder David Neeleman
Michael Dell became a billionaire after launching Dell Computer from his dorm room in 1984. Two decades later, Dell's stock has been downgraded and the company faces increased competition. Michael Dell is confident his company will rebound and talks about Dell's turnaround strategy.
Cathleen Black, president of Hearst Magazines, is responsible for some of the most recognized titles in the United States -- Cosmopolitan, Esquire and more. She talks about how she manages her clients and employees and how she's looking for new ways to expand each brand.
Maurice Levy, CEO of the ad giant Publicis, knows the advertising industry inside and out. Some of his major clients include AFLAC and Coca Cola. Levy talks about the growing billion-dollar company and what he has planned for the future.
E*Trade Financial CEO Mitchell Caplan.