|
Home | Asia | Europe | U.S. | World | Business | Tech | Science | Entertainment | Sport | Travel | Weather | Specials | Video | I-Reports |
|
Adjust font size:
LONDON, England (CNN) -- A job that is low in skill, status and opportunities? It must be a McJob, according to British dictionaries and popular slang. However, McDonald's says it is fighting back. It says the term McJob, which first came to attention in the Douglas Coupland's 1991 novel "Generation X," may deter people from seeking work at McDonald's. The Financial Times obtained a letter in which McDonald's executive David Fairhurst wrote: "We believe that it (the term McJob) is out of date, out of touch with reality and most importantly it is insulting to those talented, committed, hard-working people who serve the public each day." In the UK, half the executive team started on the shop floor, according to the newspaper. The company has backed down from legal action against dictionary publishers that use the term McJob. But this year it plans a "high profile public petition" to get it changed, the FT reports. A quarter of McDonald's exceutives start on the shop floor. |