Skip to main content

Ask the expert: Greenwashing

  • Story Highlights
  • Email your questions on ethical shopping and green products to Scot Case
  • Case is an expert on ethical marketing and exposing company "greenwashing"
  • Read the 'Ask the expert' Q&A on carbon trading
  • Next Article in World »
Decrease font Decrease font
Enlarge font Enlarge font

CNN -- From organic toothpaste to "clean" petrol, it seems as though all the products in our lives are busily championing their eco-friendly credential.

Nevermind the white wash, how do you deal with greenwash?

But who holds these companies to account and how can you separate the facts about a product or company from marketing fiction?

Scot Case from environmental marketing firm TerraChoice has come up with what he calls the "Six Sins of Greenwashing" that he claims many companies are guilty of when making their environmental claims.


Now is you chance to gain some clarity in the sea of green marketing and find out how to tell the eco-sinners from the eco-winners.

Email Scot your questions and he will reply here on Eco Solutions on Monday, October 27.

  • E-mail
  • Save
  • Print