The story

On Academy Awards night, the biggest speculation is still about whose name is in the envelope. But the most-asked question has become, "Who are you wearing?"

From the moment a star like Kate Winslet steps onto the red carpet leading to the Kodak Theatre in Hollywood, she will answer the question countless times -- often before a live television audience -- as she negotiates the media frenzy beaming her images all over the world.

In a matter of hours, her dress will be seen by tens of millions of people, analyzed in detail by fashion pundits and probably "knocked off" for the public eager to wear a cheaper version of red carpet couture. Read full article »

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