See local coverage from CNN affiliate WIVB in Buffalo, New York.
(CNN) -- Several Black Friday shoppers eager to get great holiday deals were trampled Friday morning as they surged through store doors in North Buffalo, New York.
CNN affiliate WIVB had a camera inside the Target and captured the drama. People at the front of their line were pushed to the floor when doors opened. The commotion and screams drew additional store staff to sort the crowd out.
One shopper, bent over in pain, continued into the store.
Keith Krantz told WIVB that he was pinned against a metal door support and was shoved to the ground. Shoppers went over him until staff pulled him to safety. "At that moment I was thinking I don't want to die here on the ground," he said.
Krantz, who said he suffers from a herniated disc, said he was given X-rays and painkillers at a local hospital.
CNN was unable to reach Krantz Friday night. It was not clear from the video if others were hurt. Target declined to comment on whether there were injuries.
"It went from controlled to a mob in less than five minutes," shopper Rich Mathewson told WIVB. "And then it just got nasty."
Several people had cut into the line, angering the crowd, Mathewson said.
"The safety of our guests and team members is a top priority," Target spokeswoman Jessica Carlson said in a statement issued to CNN. "We take this incident very seriously. Target plans well in advance of Black Friday and employs numerous crowd management tactics to prevent incidents. We continually analyze and improve those plans, and will do so in this case, to help ensure a safe and enjoyable shopping experience."
Target would not comment further on details of the incident.