Editor's note: Douglas Rushkoff is a media theorist and the author of "Program or Be Programmed: Ten Commands for a Digital Age" and "Life Inc: How Corporatism Conquered the World and How We Can Take it Back."
(CNN) -- Like the spokesmen for Arab dictators feigning bewilderment over protesters' demands, mainstream television news reporters finally training their attention on the growing Occupy Wall Street protest movement seem determined to cast it as the random, silly blather of an ungrateful and lazy generation of weirdos. They couldn't be more wrong and, as time will tell, may eventually be forced to accept the inevitability of their own obsolescence.
Consider how CNN anchor Erin Burnett, covered the goings on at Zuccotti Park downtown, where the protesters are encamped, in a segment called "Seriously?!" "What are they protesting?" she asked, "nobody seems to know." Like Jay Leno testing random mall patrons on American History, the main objective seemed to be to prove that the protesters didn't, for example, know that the U.S. government has been reimbursed for the bank bailouts. It was condescending and reductionist.
More predictably perhaps, a Fox News reporter appears flummoxed in this outtake from "On the Record," in which the respondent refuses to explain how he wants the protests to "end." Transcending the shallow partisan politics of the moment, the protester explains "As far as seeing it end, I wouldn't like to see it end. I would like to see the conversation continue."
To be fair, the reason why some mainstream news journalists and many of the audiences they serve see the Occupy Wall Street protests as incoherent is because the press and the public are themselves. It is difficult to comprehend a 21st century movement from the perspective of the 20th century politics, media, and economics in which we are still steeped.
In fact, we are witnessing America's first true Internet-era movement, which -- unlike civil rights protests, labor marches, or even the Obama campaign -- does not take its cue from a charismatic leader, express itself in bumper-sticker-length goals and understand itself as having a particular endpoint.
Yes, there are a wide array of complaints, demands, and goals from the Wall Street protesters: the collapsing environment, labor standards, housing policy, government corruption, World Bank lending practices, unemployment, increasing wealth disparity and so on. Different people have been affected by different aspects of the same system -- and they believe they are symptoms of the same core problem.
Are they ready to articulate exactly what that problem is and how to address it? No, not yet. But neither are Congress or the president who, in thrall to corporate America and Wall Street, respectively, have consistently failed to engage in anything resembling a conversation as cogent as the many I witnessed as I strolled by Occupy Wall Street's many teach-ins this morning. There were young people teaching one another about, among other things, how the economy works, about the disconnection of investment banking from the economy of goods and services, the history of centralized interest-bearing currency, the creation and growth of the derivatives industry, and about the Obama administration deciding to settle with, rather than investigate and prosecute the investment banking industry for housing fraud.
Anyone who says he has no idea what these folks are protesting is not being truthful. Whether we agree with them or not, we all know what they are upset about, and we all know that there are investment bankers working on Wall Street getting richer while things for most of the rest of us are getting tougher. What upsets banking's defenders and politicians alike is the refusal of this movement to state its terms or set its goals in the traditional language of campaigns.
That's because, unlike a political campaign designed to get some person in office and then close up shop (as in the election of Obama), this is not a movement with a traditional narrative arc. As the product of the decentralized networked-era culture, it is less about victory than sustainability. It is not about one-pointedness, but inclusion and groping toward consensus. It is not like a book; it is like the Internet.
Occupy Wall Street is meant more as a way of life that spreads through contagion, creates as many questions as it answers, aims to force a reconsideration of the way the nation does business and offers hope to those of us who previously felt alone in our belief that the current economic system is broken.
But unlike a traditional protest, which identifies the enemy and fights for a particular solution, Occupy Wall Street just sits there talking with itself, debating its own worth, recognizing its internal inconsistencies and then continuing on as if this were some sort of new normal. It models a new collectivism, picking up on the sustainable protest village of the movement's Egyptian counterparts, with food, first aid, and a library.
Yes, as so many journalists seem obligated to point out, kids are criticizing corporate America while tweeting through their iPhones. The simplistic critique is that if someone is upset about corporate excess, he is supposed to abandon all connection with any corporate product. Of course, the more nuanced approach to such tradeoffs would be to seek balance rather than ultimatums. Yes, there are things big corporations might do very well, like making iPhones. There are other things big corporations may not do so well, like structure mortgage derivatives. Might we be able to use corporations for what works, and get them out of doing what doesn't?
And yes, some kids are showing up at Occupy Wall Street because it's fun. They come for the people, the excitement, the camaraderie and the sense of purpose they might not be able to find elsewhere. But does this mean that something about Occupy Wall Street is lacking, or that it is providing something that jobs and schools are not (thanks in part to rising unemployment and skyrocketing tuitions)?
The members of Occupy Wall Street may be as unwieldy, paradoxical, and inconsistent as those of us living in the real world. But that is precisely why their new approach to protest is more applicable, sustainable and actionable than what passes for politics today. They are suggesting that the fiscal operating system on which we are attempting to run our economy is no longer appropriate to the task. They mean to show that there is an inappropriate and correctable disconnect between the abundance America produces and the scarcity its markets manufacture.
And in the process, they are pointing the way toward something entirely different than the zero-sum game of artificial scarcity favoring top-down investors and media makers alike.
The opinions expressed in this commentary are solely those of Douglas Rushkoff.