Skip to main content

What Obama should do after the Secret Service scandal

By Frida Ghitis, Special to CNN
April 27, 2012 -- Updated 2031 GMT (0431 HKT)
President Obama and Colombian President Juan Manuel Santos at the Summit of the Americas in Cartagena, Colombia, on April 15.
President Obama and Colombian President Juan Manuel Santos at the Summit of the Americas in Cartagena, Colombia, on April 15.
STORY HIGHLIGHTS
  • After the Secret Service scandal, Colombia asked President Obama to apologize
  • Frida Ghitis: Obama shouldn't apologize, but he needs to start taking Latin America seriously
  • She says the U.S. has been ignoring, at its own peril, a region amid its renaissance
  • Ghitis: Obama should push for stronger economic ties and partnership with South America

Editor's note: Frida Ghitis is a world affairs columnist for The Miami Herald and World Politics Review. A former CNN producer/correspondent, she is the author of "The End of Revolution: A Changing World in the Age of Live Television."

(CNN) -- The Secret Service scandal has all the elements of a salacious story: Sex, alcohol, national security, politics, exotic tropical settings and sex -- or did I already mention sex? But beyond the breathless coverage and oh-so-shocked commentary lie some serious repercussions.

The scandal originated in the Colombian city of Cartagena when an agent allegedly refused to pay a local woman the agreed fee of $800 for her sexual services at the historic white-arched hotel where American taxpayers paid for him to sleep while traveling on official duty.

Colombia has asked the White House to issue an official apology for tarnishing the country's image. The city of Cartagena, the country's top tourist destination, is a UNESCO world heritage site. Its residents are bristling under the harsh and damaging spotlight.

Frida Ghitis
Frida Ghitis

But the government's demand comes in a political year, with President Obama facing criticism that he's too quick to apologize for America.

Obama should not apologize. Instead, he should do something much more important, much more useful for all concerned, including the American people. He should take this opportunity to begin taking Latin America seriously.

It is sadly symbolic that we now hear about Latin America -- Colombia, and perhaps El Salvador and Argentina -- as places where official representatives of the U.S. government may have crossed the line. The incident and the coverage are emblematic of a low regard for the region.

Follow @CNNOpinion on Twitter and Facebook.com/cnnopinion

Obama had traveled to Cartagena to attend a Summit of the Americas, a gathering of some 30 presidents and an opportunity for the U.S. to strengthen ties and renew a position of leadership in partnerships with its neighbors. The summit, as it happens, was a disaster for the U.S. Washington emerged isolated and unable to produce any positive results. But, of course, few people in the U.S. noticed, because the news focused on sex, prostitutes and vodka.

The U.S. has been ignoring Latin America, at its own peril, while other powers are capitalizing on the region's renaissance.

And it's not just the Obama administration. Remember when President George W. Bush declared, "the U.S. has no more important relationship in the world" than the one with Mexico? He said it on September 7, 2001. Four days later, on 9/11, Mexico fell off the agenda.

But while Washington has remained focused on admittedly urgent problems elsewhere, not everyone else has neglected Latin America.

Not long ago, Washington was the region's undisputed top trading partner. Since then, China has moved in. And Beijing has made inroads precisely at the time when Latin America is emerging as a key global player. Also making inroads in Latin America, incidentally, is Iran.

China's trade with most countries in Latin America has skyrocketed. Beijing has become Brazil's top economic partner, just as Brazil has emerged as the world's sixth-largest economy, bigger than the UK., Russia or Canada.

Washington, meanwhile, delayed and played politics with a free trade agreement with Colombia it signed six years ago. The pact finally goes into effect on May 15.

On May 15, Obama should take action. That's the day when the president should announce a new initiative to overhaul America's relations with Colombia and the rest of Latin America.

Obama should announce plans to promote trade and tourism, so that people North and South will learn about the other and erase dated stereotypes while spurring prosperity. He should convene a commission to explore innovative ways to combat drug cartels, an urgent issue for the region. And he should leverage America's huge Latino population to link the two sides and highlight a common history.

If Obama fails to do this, then Mitt Romney, the presumptive Republican nominee for president, should take the lead. Because overhauling relations with Latin America -- improving trade ties, developing stronger person-to-person bonds, coordinating diplomatic and international policies -- will benefit both sides, and it will also earn votes to the candidate who champions the approach.

Colombia, as it happens, is the perfect place for Washington's pivot.

Time magazine carries a cover story called "The Colombian Comeback" on the most recent international edition, featuring a full-page photograph of Colombian President Juan Manuel Santos. That's because Colombia has truly performed a miracle, emerging from half a century of armed conflict and horrific violence to a position of strong economic growth.

The Colombian economy grew 6% last year, and it is on track to surpass Argentina to become the second-largest economy in South America. Colombia has recently become a major oil producer. OPEC members are trying to entice it to join the oil cartel.

Colombia still has many serious problems, including violence and a great deal of poverty, but it has remained committed to democracy and free markets. Its capital city Bogota is America's best friend in South America. But as in all neglected love affairs, the two have been growing apart.

Santos has repaired damaged relations with Venezuela and others in the region. He said that Colombia sees itself as "a bridge" between Washington and all of Latin America, including countries with which it does not have good relations.

As the American public continues to learn details of the Secret Service scandal -- and you can bet the coverage will not soon die down -- Obama has an opportunity to turn this scandal to everyone's advantage.

Don't apologize. Instead, make up for America's failings by changing course. Increase a push for trade so that the U.S. and Latin America can benefit from stronger economic ties and building a hemispheric bloc that makes North and South, together, stronger on the global stage. It will help both sides, and it will also help on Election Day.

Follow us on Twitter @CNNOpinion

Join us on Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Frida Ghitis.

ADVERTISEMENT
Part of complete coverage on
December 27, 2014 -- Updated 0127 GMT (0927 HKT)
The ability to manipulate media and technology has increasingly become a critical strategic resource, says Jeff Yang.
December 26, 2014 -- Updated 1617 GMT (0017 HKT)
Today's politicians should follow Ronald Reagan's advice and invest in science, research and development, Fareed Zakaria says.
December 26, 2014 -- Updated 1319 GMT (2119 HKT)
Artificial intelligence does not need to be malevolent to be catastrophically dangerous to humanity, writes Greg Scoblete.
December 26, 2014 -- Updated 1505 GMT (2305 HKT)
Historian Douglas Brinkley says a showing of Sony's film in Austin helped keep the city weird -- and spotlighted the heroes who stood up for free expression
December 26, 2014 -- Updated 1303 GMT (2103 HKT)
Tanya Odom that by calling only on women at his press conference, the President made clear why women and people of color should be more visible in boardrooms and conferences
December 26, 2014 -- Updated 1312 GMT (2112 HKT)
When oil spills happen, researchers are faced with the difficult choice of whether to use chemical dispersants, authors say
December 25, 2014 -- Updated 0633 GMT (1433 HKT)
Danny Cevallos says the legislature didn't have to get involved in regulating how people greet each other
December 23, 2014 -- Updated 2312 GMT (0712 HKT)
Marc Harrold suggests a way to move forward after the deaths of NYPD officers Wenjian Liu and Rafael Ramos.
December 24, 2014 -- Updated 1336 GMT (2136 HKT)
Simon Moya-Smith says Mah-hi-vist Goodblanket, who was killed by law enforcement officers, deserves justice.
December 24, 2014 -- Updated 1914 GMT (0314 HKT)
Val Lauder says that for 1,700 years, people have been debating when, and how, to celebrate Christmas
December 23, 2014 -- Updated 2027 GMT (0427 HKT)
Raphael Sperry says architects should change their ethics code to ban involvement in designing torture chambers
December 24, 2014 -- Updated 0335 GMT (1135 HKT)
Paul Callan says Sony is right to call for blocking the tweeting of private emails stolen by hackers
December 23, 2014 -- Updated 1257 GMT (2057 HKT)
As Christmas arrives, eyes turn naturally toward Bethlehem. But have we got our history of Christmas right? Jay Parini explores.
December 23, 2014 -- Updated 0429 GMT (1229 HKT)
The late Joe Cocker somehow found himself among the rock 'n' roll aristocracy who showed up in Woodstock to help administer a collective blessing upon a generation.
December 23, 2014 -- Updated 2115 GMT (0515 HKT)
History may not judge Obama kindly on Syria or even Iraq. But for a lame duck president, he seems to have quacking left to do, says Aaron Miller.
December 23, 2014 -- Updated 1811 GMT (0211 HKT)
Terrorism and WMD -- it's easy to understand why these consistently make the headlines. But small arms can be devastating too, says Rachel Stohl.
December 22, 2014 -- Updated 1808 GMT (0208 HKT)
Ever since "Bridge-gate" threatened to derail Chris Christie's chances for 2016, Jeb Bush has been hinting he might run. Julian Zelizer looks at why he could win.
December 20, 2014 -- Updated 1853 GMT (0253 HKT)
New York's decision to ban hydraulic fracturing was more about politics than good environmental policy, argues Jeremy Carl.
December 20, 2014 -- Updated 2019 GMT (0419 HKT)
On perhaps this year's most compelling drama, the credits have yet to roll. But we still need to learn some cyber lessons to protect America, suggest John McCain.
December 22, 2014 -- Updated 2239 GMT (0639 HKT)
Conservatives know easing the trade embargo with Cuba is good for America. They should just admit it, says Fareed Zakaria.
December 20, 2014 -- Updated 0112 GMT (0912 HKT)
We're a world away from Pakistan in geography, but not in sentiment, writes Donna Brazile.
December 19, 2014 -- Updated 1709 GMT (0109 HKT)
How about a world where we have murderers but no murders? The police still chase down criminals who commit murder, we have trials and justice is handed out...but no one dies.
December 18, 2014 -- Updated 2345 GMT (0745 HKT)
The U.S. must respond to North Korea's alleged hacking of Sony, says Christian Whiton. Failing to do so will only embolden it.
December 19, 2014 -- Updated 2134 GMT (0534 HKT)
President Obama has been flexing his executive muscles lately despite Democrat's losses, writes Gloria Borger
ADVERTISEMENT