Part of complete coverage on
Greek company sleeps easy amid crisis
May 18, 2012 -- Updated 1159 GMT (1959 HKT)
- Greek bedding company Coco-Mat has a global turnover of more than $75 million
- It makes metal-free beds and mattresses from sustainable materials
- It allows potential buyers to sleep on its beds in an unusual "try before you buy" arrangement
- The company promotes nature as the place where solutions can be found
(CNN) -- Greece may be in the midst of an economic crisis but one company continues to sleep easy.
Coco-Mat, a family business which makes beds and mattresses out of natural materials, is expanding despite the country's economic crisis.
The company, which has a workforce of 220 and last year raked in over $75 million, is based in the picturesque mountains in north-eastern Greece. But it is now increasing its retail outlets across Europe, Asia, the Middle East and the U.S.
Coco-Mat specializes in manufacturing sustainable mattresses and bed products made of coco fibre, natural rubber, wool, cotton, goose down, horsehair, silk, linen, wood and even seaweed.
Greece credit rating downgraded
Quest on Greece crisis: Can get 'worse'
Italians talk Greek eurozone crisis
"Socrates, Plato, Aristotle: they used to sleep on mattresses made out of cotton, made out of seaweed, made out of aroma therapy. So the principle is the same," said Coco-Mat's co-founder Pavlos Eymorfidis.
"We follow the tradition of all these wise people, and nowadays we produce non-metal beds and mattresses," he added.
The design and philosophy behind Coco-Mat has contributed to making it a commercial success both at home and abroad.
It also has a very different approach to the "try before you buy" policy. In Amsterdam and New York the company offers potential buyers the chance to test drive its mattresses in a no-strings-attached napping arrangement.
Shoppers looking to find their dream bed are given complimentary food, drink, slippers, a robe and access to private rooms equipped with showers and comfy big beds in which they will hopefully fall asleep for a few hours at a time.
The idea of giving customers such a different shopping experience adheres to the company's philosophy that it takes more than five minutes to determine what type of bed you would want for the next 20 years.
According to Eymorfidis, Greeks should take this more natural approach as they seek change. "I believe Greeks like me should listen to the birds, they should listen to trees, to the sea, and not to computers, to solutions in Syntagma Square to see what's going on. I really mean it, because nature is waiting for us with a lot of chances, with a lot possibilities, a lot of solutions."
CNN's Stina Backer contributed to this report
Today's five most popular stories
Part of complete coverage on
January 16, 2014 -- Updated 1631 GMT (0031 HKT)
Marketplace Europe visits Latvia to see how the Baltic country has made its transition to the Euro from the Lat.
January 16, 2014 -- Updated 1630 GMT (0030 HKT)
CNN's Nina Dos Santos visits Latvia to speak to the country's outgoing Prime Minister and the prospects for the eurozone's 18th member.
January 2, 2014 -- Updated 1640 GMT (0040 HKT)
Malta is the gateway to Europe and on the frontline of the immigration flows. Isa Soares reports from a detention center on the Mediterranean island.
January 2, 2014 -- Updated 1641 GMT (0041 HKT)
CNN's Isa Soares speaks with people on the streets of Valletta who say their country can't cope with more migrants from Africa and the Middle East.
January 9, 2014 -- Updated 1006 GMT (1806 HKT)
Malta cannot afford to continue supporting migrants from war-torn countries in its over-crowded detention camps, the country's foreign minister has told CNN.
December 26, 2013 -- Updated 2123 GMT (0523 HKT)
Slow recoveries, bailouts, and youth unemployment. Richard Quest speaks to Europe's top CEOs about the issues of 2013.
December 26, 2013 -- Updated 2114 GMT (0514 HKT)
CNN's Richard Quest speaks to economist Bob Parker about defining moments of 2013 and about what to expect in 2014.
December 5, 2013 -- Updated 1815 GMT (0215 HKT)
Estonia is setting the pace for other European nations with a thriving economy and its tech industry, according to the Baltic nation's leader.
December 5, 2013 -- Updated 1903 GMT (0303 HKT)
The Baltic nation of Estonia is developing its oil shale energy reserves in a bid to become energy self-sufficient.
November 29, 2013 -- Updated 0925 GMT (1725 HKT)
Europe must stop being nationalistic if it wants to help a lost generation of workers, the regional boss of U.S. conglomerate General Electric says.
November 14, 2013 -- Updated 1706 GMT (0106 HKT)
Peer at the windows and you'll spot big colorful chairs, plastic plants and a huge bed, but this is no department store.
November 19, 2013 -- Updated 1006 GMT (1806 HKT)
There once was a time, many years ago, when the sounds of bagpipes struck fear into the stomachs of Englishmen.
November 11, 2013 -- Updated 1116 GMT (1916 HKT)
Greece is on the way to economic recovery as investor faith returns to the recession-ridden eurozone nation, an executive at Greece's largest bank has told CNN.
November 8, 2013 -- Updated 1200 GMT (2000 HKT)
Could Greece's famous spice help the country's farmers through a four-year long economic crisis.
November 1, 2013 -- Updated 1307 GMT (2107 HKT)
One of the masterminds behind the euro says Europe would have suffered a far worse fate if the single currency had never been created.
October 31, 2013 -- Updated 1741 GMT (0141 HKT)
Nina Dos Santos visits the Dutch city where the European treaty carrying the city's name came into force 20 years ago.
October 25, 2013 -- Updated 1510 GMT (2310 HKT)
As Spain continues its drive to slash budgets and cut spending, one of the nation's favorite pastimes is under threat as ministers look for ways to boost productivity.
October 24, 2013 -- Updated 1617 GMT (0017 HKT)
The high commissioner of Brand Spain talks about getting the country back on its fee and attracting business.