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Plan to tax Coachella suspended

By Rolling Stone
July 6, 2012 -- Updated 2132 GMT (0532 HKT)
Musicians Oscar Cash and Joseph Mount of Metronomy perform during the 2012 Coachella Valley Music & Arts Festival.
Musicians Oscar Cash and Joseph Mount of Metronomy perform during the 2012 Coachella Valley Music & Arts Festival.
STORY HIGHLIGHTS
  • A proposed ticket tax on the Coachella festival will not go into effect after threats of relocation
  • The opposition said Coachella has brought business to Indio City
  • Indio City's major, who originally supported the tax, affirmed a commitment to Coachella

(Rolling Stone) -- The Indio City councilman who proposed a ticket tax on the Coachella festival relented yesterday after threats of relocation, reports NBC Los Angeles.

RollingStone.com: Promoters consider moving Coachella festival to new location, canceling 2014 event

Council member Sam Torres had suggested a 5-10 percent admission tax on the festival, which was met with severe opposition from Goldenvoice, the concert promoters behind Coachella. Paul Tollett, president of Goldenvoice, threatened to cancel the 2014 festival and move the event away from the city in 2015.

Tollett claims the tax would cost Goldenvoice $4 to $6 million, with Coachella grossing $47 million this year, while a city press release called the company a "major regional employer" that has brought "millions of dollars of revenue to support the local community."

Indio Mayor Glenn Miller, who previously opposed Torres' proposal, affirmed his commitment to keeping Coachella in Indio. Coachella began in Indio in 1999 and attracted over 158,000 attendees this year.

See the full story at RollingStone.com.

Copyright © 2011 Rolling Stone.

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