Skip to main content
Part of complete coverage on

Where are Africa's gadget makers?

By Michelle Atagana, Special to CNN
October 24, 2012 -- Updated 1301 GMT (2101 HKT)
Verone Mankou, the inventor of Africa's first handheld tablet to rival the iPad, shows his invention, the Way-C.
Verone Mankou, the inventor of Africa's first handheld tablet to rival the iPad, shows his invention, the Way-C.
STORY HIGHLIGHTS
  • Most African start-ups provide services rather than hardware to minimize costs
  • Companies building hardware seem to struggle for investors
  • Maker Faire Africa project recognizes the need for Africa to take charge of its hardware future

Editor's note: Michelle Atagana is the managing editor of memeburn.com, a social media and technology news site. She has a Masters Degree in New Media and Journalism, her thesis focuses on social media technologies in the South African journalistic space with some focus on the public sphere.

(CNN) -- In my line of work I get to meet a lot of talented developers, entrepreneurs and people who are just plain passionate about technology and Africa.

These people tell me their story, pitch me their start-ups and sometimes show me how they intend to change the world. I like it; it makes me feel like I am part of something amazing.

Recently I was given the opportunity to mentor a few start-ups, and as interesting and as innovative as their ideas are, I am yet to meet a start-up in Africa that wants to build hardware that they hope will change the world.

Michelle Atagana
Michelle Atagana

The general consensus with most of the start-ups that I have met is that they want to provide a service with the lowest barrier to entry so as to minimize costs. That makes sense.

Companies that are daring to build hardware are outsourcing to China, sure it's cheaper to make things there but surely this hurts the continent's economic growth in the end, but I digress.

There are African start-ups/companies that are building hardware but they seem to be getting the market's attention as easily as the established devices, which are understandable, I suppose.

Why are tablets built by African start-ups (which there are) not getting enough traction in the market? Is it because they just don't stand up to the competition?

Nigerian company launches new tablet

There are quite a few cool projects that tackle hardware that get an initial burst when they launch, but their products don't seem to stay in the minds of everyday people for long, you know the consumers.

Enter the Inye tablet, built by Nigerian hardware pioneer Saheed Adepoju, the man that founded Encipher Limited, which launched Nigeria's first Android-based tablet device. So there are gadget makers in Africa.

Adepoju's tablet costs between $250 and $300 but according to his site he is out of stock, which could be a sign of great success or lack of funds.

An African future inspired by tech?

It's more the latter as Adepoju is looking for investors and, according to an interview with VC4Africa, he feels that African investors don't want to invest.

South Africa's technology tour guide

"Talking about venture capitalists in Africa, I am yet to see one that will invest... when I mean invest, I don't mean give seed funding of $50 000. I mean actually give $2 million to a business that is already gaining traction. So I believe they are very risk averse in investing in a market where they are not sure of a return on investment," said Adepoju.

So is Africa facing an investor problem rather than a product problem?

See also: Africa grows, but youth get left behind

Building physical products tends to be more expensive
Michelle Atagana

It seems the consensus around this is that building physical products tends to be more expensive, and there is the problem of trying to compete with China. In the world of cheap and affordable tablets it seems the East is winning.

All it takes is Apple or Samsung to announce a new product for a cheaper version of it to show up in the streets of China.

Then there is the Way-C, a tablet designed by young entrepreneur Verone Mankou in the Republic of the Congo.

The device, though designed in the Congo, was assembled in China like all major manufactures seem to do. Interestingly this Android-based device is targeted at West African countries and some countries in Europe. It also seems to have the support of MTN in Congo.

See also: Bringing the Dreamliner to Africa

Perhaps this is the solution: partnering with mobile operators to launch affordable smart devices make in Africa aimed at the African market.

Erik Hersman, a technology blogger, argues that the environment in Africa has "bred a generation of problem-solvers".

"Concurrently, we're a net importer of fabricated products from around the world. We might make some of our own software now, but we do little to nothing with hardware. How can we be the masters of our own future if we don't do any meaningful levels of fabrication?" he adds.

There are some really fascinating projects that look at fabrication and building hardware, such as the Maker Faire Africa project. A project that recognizes the need for Africa to take charge of its hardware future and encourages tinkering. The fair is organized around African innovation and gets people together to build gadgets in a tech DIY environment.

So who else is building gadgets in Africa and why don't we know about them?

The opinions expressed in this commentary are solely those of Michelle Atagana.

ADVERTISEMENT
Part of complete coverage on
Marketplace Africa
May 30, 2013 -- Updated 0949 GMT (1749 HKT)
Eko Atlantic city design concept
Gleaming new cities are being planned across Africa. A glimpse of urban future or utopian fantasies?
June 12, 2013 -- Updated 1347 GMT (2147 HKT)
Peace has brought a building boom to the Somali capital Mogadishu. But will it bring tourists to the city?
May 22, 2013 -- Updated 1311 GMT (2111 HKT)
Fishing is big business in the Seychelles, but the country's industry has come under threat as a result of the risk posed by Somali pirates.
May 15, 2013 -- Updated 0957 GMT (1757 HKT)
Alive & Kicking is a social enterprise using Africa's passion for football to create jobs and raise health awareness.
May 8, 2013 -- Updated 1405 GMT (2205 HKT)
Major international hotel chains are increasingly rolling out thousands of new rooms in Africa's business hotspots.
May 1, 2013 -- Updated 0937 GMT (1737 HKT)
zonal champions, south africa
South African marketers are hiring people to go into communities and directly recommend products to consumers by word of mouth.
April 12, 2013 -- Updated 0938 GMT (1738 HKT)
A man samples second-hand clothes (locally known as mitumba) at the Gikomba open-air market on June 25, 2012, in Nairobi. Local dealers welcomed Kenya's Finance minister Njeru Githai's move to lower import duty on ' Mitumba' in this year's budget read two weeks ago. However, trade experts say the reduction on import duty, will put over 270,000 jobs in the cotton industry at risk and lives of farmers as well.
Second-hand clothes from the West are big business in much of Africa, but they are destroying local businesses.
April 8, 2013 -- Updated 1026 GMT (1826 HKT)
After her sister died because she couldn't get to a hospital in time, Ola Orekunrin started the first air ambulance service in West Africa.
April 3, 2013 -- Updated 0944 GMT (1744 HKT)
Tide laundry detergent, made by Procter & Gamble Co., is seen on display at the Arguello Supermarket January 28, 2005 in San Francisco. Procter & Gamble Co. announced that it is buying shaver and battery maker Gillette Co. for $57 billion in a deal that would create the world?s largest consumer-products company.
Lured by a huge population base and a steadier economic environment, Procter & Gamble is increasingly looking to tap the continent's opportunity.
March 21, 2013 -- Updated 1252 GMT (2052 HKT)
Hope City, just outside Accra, is an ambitious tech project that aims to turn Ghana into a major ICT hub in West Africa.
March 15, 2013 -- Updated 0949 GMT (1749 HKT)
Picture taken on January 15, 2012 in Lille, northern France, of drug capsules.
Pharmaceutical firms are keen to tap African markets, lured by an emerging middle class across the continent's growing urban centers.
March 7, 2013 -- Updated 1512 GMT (2312 HKT)
Soaring food prices are placing a major strain on many poor families, who are struggling to put basic staples on the table.
February 28, 2013 -- Updated 1530 GMT (2330 HKT)
Zambian economist Dambisa Moyo has been arguing for years that international aid stifles Africa's development.
Each week Marketplace Africa covers the continent's macro trends and interviews a major player from the region's business community.
ADVERTISEMENT