Skip to main content
Part of complete coverage on
 

How Republicans can win future elections

By Bobby Jindal, Special to CNN
November 15, 2012 -- Updated 2222 GMT (0622 HKT)
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
STORY HIGHLIGHTS
  • Bobby Jindal: Republicans have been inundated with advice to abandon core values
  • Jindal: Despite losing an election, conservative ideals still hold true
  • He offers 7 lessons that can help his party to move forward and win future elections
  • Jindal: GOP must compete for every vote, reject identity politics, be more smart

Editor's note: Bobby Jindal, a Republican, is governor of Louisiana.

(CNN) -- In the aftermath of the presidential election, Republicans have been inundated with advice to moderate, equivocate, and even abandon their core principles as a necessary prerequisite for winning future elections.

That is absurd. America already has one liberal political party; there is no need for another one.

Gov. Bobby Jindal
Gov. Bobby Jindal

Make no mistake: Despite losing an election, conservative ideals still hold true.

Government spending still does not grow our economy. American weakness on the world stage still does not lead to peace. Higher taxes still does not create prosperity for all. And, more government still does not grow jobs.

Politics: Jindal stays quiet on 2016 House bid

The Republican party does have a lot of work to do. But changing our principles is not a winning strategy. We need to modernize, not moderate. Here are seven lessons Republicans should learn in order to move forward.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



1. Stop looking backward. We have to boldly show what the future can look like with the free market policies that we believe in. Conservative ideals are aspirational, and our country is aspirational.

2. Compete for every single vote. The 47% and the 53%. And any other combination of numbers that adds up to 100 percent. President Barack Obama and the Democrats can continue trying to divide America into groups of warring communities with competing interests, but we will have none of it. We are going after every vote as we try to unite all Americans.

3. Reject identity politics. The old notion that ours should be a colorblind society is the right one, and we should pursue that with vigor. Identity politics is corrosive to the great American melting pot and we reject it. We will treat all people as individuals rather than as members of special interest groups.

4. Stop being the stupid party. It's time for a new Republican party that talks like adults. It's time for us to articulate our plans and visions for America in real terms. We had a number of Republicans damage the brand this year with offensive and bizarre comments. Enough of that.

Opinion: It wasn't only minorities voting Obama

5. Stop insulting the intelligence of voters. We need to trust the smarts of the American people. We have to stop dumbing down our ideas and stop reducing everything to mindless slogans and tag lines for 30-second ads. We must be willing to provide details in describing our views.

6. Quit "big." We are not the party of big business, big banks, big Wall Street bailouts, big corporate loopholes, or big anything. We must not be the party that simply protects the well off so they can keep their toys. We have to be the party that shows all Americans how they can thrive. We are the party whose ideas will help the middle class, and help more folks join the middle class. We are a populist party and need to make that clear.

7. Focus on people, not government. We must stop competing with Democrats for the job of "Government Manager," and come up with ideas that can unleash the dynamic abilities of the American people. We need to lead the way with policies that can create prosperity. We believe in organic solutions, not big government solutions. We need a bottom-up government that fits the digital age. Right now we have an outdated centralized government trying to manage a decentralized economy.

Politics: Jindal slams Romney for 'gifts' comment about minorities, young voters

There are many challenges facing our country. For example, our education system seems to be in the Stone Age and miserably outdated. It's time to update traditional public schools, charter schools, home schools, online schools and parochial schools. Let the dollars follow the child instead of forcing the child to follow the dollars, so that every child has the opportunity to attain an education.

Our energy policy is outdated as well, stuck in old ideological arguments which harm our ability to create a more sustainable future where energy independence can actually be achieved. We have to change that.

We need an equal opportunity society, one in which government does not see its job as picking winners and losers. Where do you go if you want special favors? Government. Where do you go if you want a tax break? Government. Where do you go if you want a handout? Government. This must stop. Our government must pursue a level playing field. At present, government is the un-leveler of the playing field.

This is a pathway forward for the Republican party, one that honors our principles, the American people, and also, will help us win elections.

Follow us on Twitter @CNNOpinion

Join us on Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Bobby Jindal.

ADVERTISEMENT
Part of complete coverage on
December 19, 2014 -- Updated 2134 GMT (0534 HKT)
President Obama has been flexing his executive muscles lately despite Democrat's losses, writes Gloria Borger
December 18, 2014 -- Updated 1951 GMT (0351 HKT)
Jeff Yang says the film industry's surrender will have lasting implications.
December 18, 2014 -- Updated 2113 GMT (0513 HKT)
Newt Gingrich: No one should underestimate the historic importance of the collapse of American defenses in the Sony Pictures attack.
December 10, 2014 -- Updated 1255 GMT (2055 HKT)
Dean Obeidallah asks how the genuine Stephen Colbert will do, compared to "Stephen Colbert"
December 18, 2014 -- Updated 1734 GMT (0134 HKT)
Some GOP politicians want drug tests for welfare recipients; Eric Liu says bailed-out execs should get equal treatment
December 18, 2014 -- Updated 1342 GMT (2142 HKT)
Louis Perez: Obama introduced a long-absent element of lucidity into U.S. policy on Cuba.
December 16, 2014 -- Updated 1740 GMT (0140 HKT)
The slaughter of more than 130 children by the Pakistani Taliban may prove as pivotal to Pakistan's security policy as the 9/11 attacks were for the U.S., says Peter Bergen.
December 17, 2014 -- Updated 1600 GMT (0000 HKT)
The Internet is an online extension of our own neighborhoods. It's time for us to take their protection just as seriously, says Arun Vishwanath.
December 16, 2014 -- Updated 2154 GMT (0554 HKT)
Gayle Lemmon says we must speak out for the right of children to education -- and peace
December 17, 2014 -- Updated 1023 GMT (1823 HKT)
Russia's economic woes just seem to be getting worse. How will President Vladimir Putin respond? Frida Ghitis gives her take.
December 17, 2014 -- Updated 0639 GMT (1439 HKT)
Australia has generally seen itself as detached from the threat of terrorism. The hostage incident this week may change that, writes Max Barry.
December 12, 2014 -- Updated 2020 GMT (0420 HKT)
Thomas Maier says the trove of letters the Kennedy family has tried to guard from public view gives insight into the Kennedy legacy and the history of era.
December 15, 2014 -- Updated 1456 GMT (2256 HKT)
Will Congress reform the CIA? It's probably best not to expect much from Washington. This is not the 1970s, and the chances for substantive reform are not good.
December 15, 2014 -- Updated 2101 GMT (0501 HKT)
From superstorms to droughts, not a week goes by without a major disruption somewhere in the U.S. But with the right planning, natural disasters don't have to be devastating.
December 15, 2014 -- Updated 1453 GMT (2253 HKT)
Would you rather be sexy or smart? Carol Costello says she hates this dumb question.
December 14, 2014 -- Updated 2253 GMT (0653 HKT)
A story about Pope Francis allegedly saying animals can go to heaven went viral late last week. The problem is that it wasn't true. Heidi Schlumpf looks at the discussion.
December 14, 2014 -- Updated 1550 GMT (2350 HKT)
Democratic leaders should wake up to the reality that the party's path to electoral power runs through the streets, where part of the party's base has been marching for months, says Errol Louis
December 13, 2014 -- Updated 2123 GMT (0523 HKT)
David Gergen: John Brennan deserves a national salute for his efforts to put the report about the CIA in perspective
December 12, 2014 -- Updated 1426 GMT (2226 HKT)
Anwar Sanders says that in some ways, cops and protesters are on the same side
December 11, 2014 -- Updated 1439 GMT (2239 HKT)
A view by Samir Naji, a Yemeni who was accused of serving in Osama bin Laden's security detail and imprisoned for nearly 13 years without charge in Guantanamo Bay
December 14, 2014 -- Updated 1738 GMT (0138 HKT)
S.E. Cupp asks: How much reality do you really want in your escapist TV fare?
December 11, 2014 -- Updated 1828 GMT (0228 HKT)
Rip Rapson says the city's 'Grand Bargain' saved pensions and a world class art collection by pulling varied stakeholders together, setting civic priorities and thinking outside the box
December 13, 2014 -- Updated 2310 GMT (0710 HKT)
Glenn Schwartz says the airing of the company's embarrassing emails might wake us up to the usefulness of talking in-person instead of electronically
December 12, 2014 -- Updated 2233 GMT (0633 HKT)
The computer glitch that disrupted air traffic over the U.K. on Friday was a nuisance, but not dangerous, says Les Abend
ADVERTISEMENT