Skip to main content
Part of complete coverage from

Is Black Friday edging out Thanksgiving?

By Bob Greene, CNN Contributor
November 19, 2012 -- Updated 1403 GMT (2203 HKT)
Bob Greene says earlier Black Friday store hours this year may lure people away from Thanksgiving gatherings. Is it worth it?
Bob Greene says earlier Black Friday store hours this year may lure people away from Thanksgiving gatherings. Is it worth it?
STORY HIGHLIGHTS
  • Bob Greene: Holiday season too commercialized? No, Black Friday has become a holiday
  • He says it has the markings: it's observed across nation, people take day off to congregate
  • He says, yes, it brings people into stores in a down economy, but cost of this unsettling
  • Greene: Is getting a deal on a TV worth rushing from home, hearth, family at Thanksgiving?

Editor's note: CNN Contributor Bob Greene is a bestselling author whose 25 books include "Late Edition: A Love Story"; "Chevrolet Summers, Dairy Queen Nights"; and "And You Know You Should Be Glad: A True Story of Lifelong Friendship."

(CNN) -- The debate over whether the hand-to-hand-combat excesses of Black Friday represent a grotesque over-commercialization of the holiday season has lost its meaning.

The point is no longer whether or not Black Friday tarnishes the holidays.

The point is that Black Friday has become a holiday of its own.

It will arrive again this week, even as Americans are still sitting at their Thanksgiving dinner tables. Black Friday -- with its door-buster sales, hordes of frenzied shoppers shoving for position, employees nervously waiting for the onslaught -- has shrugged off the confines of its name and has now established squatters' rights on Thursday.

Bob Greene
Bob Greene

Target stores will open at 9 p.m. Thanksgiving night, three hours earlier than the stores' midnight opening in 2011. Wal-Mart will begin its Black Friday sales at 8 p.m. on Thanksgiving. Toys R Us will match that 8 p.m. opening, as will Sears. Best Buy, which will wait until midnight to open its doors, seems almost like a dowdy throwback.

The store employees around the country who are upset that the schedules will deprive them of a big part of their holiday Thursday (many of them will have to arrive hours before the customers) and the citizens who fret that the lure of the deeply discounted sales will empty out their home-for-the-holidays family gatherings are probably fighting a losing battle. Black Friday appears to be triumphant, and it has taken on the characteristics of the holidays it mimics.

Like real holidays, it occurs on a predesignated day each year. People anticipate it and mark the date. Across the breadth of the nation they are absent from work to observe it. And when the day arrives, they congregate like. . .well, like congregations.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



Established religious holidays, such as Christmas and Hanukkah, have long been occasions for gift-giving; some holidays -- Mother's Day, Father's Day, Valentine's Day -- have eagerly been embraced by merchants as a way to move their products.

Black Friday does away with the middleman -- in the universe of holidays, it is the only one that exists solely to sell merchandise. It celebrates nothing; it commemorates only itself. It is an annual festival of the cash register.

News: Retail employess fight "Black Friday creep"

The derivation of the term "Black Friday" is open to dispute, but it has come to refer to the theory that merchants go into the black -- into the profit side of the ledger -- during the holiday shopping season, which traditionally commences the day after Thanksgiving.

Black Friday to start earlier AGAIN

Certainly, and especially in this economy, anything that brings people into the stores is welcome. Brick-and-mortar stores can use the foot traffic as shopping goes increasingly online. And digital doors are open 24 hours a day, every day of the year.

But there is something about Black Friday -- in the pandemonium of its execution -- that is unsettling and cynical. The Wal-Mart employee who was trampled to death on Long Island in 2008 as shoppers knocked the doors from their hinges and stepped on him in their rush to the stacks of sales items, the woman in California last year who unleashed pepper spray on fellow shoppers vying for Xbox video game consoles. . .those kinds of scenes are becoming the iconic images of the long night.

Of course, the new holiday would not have taken hold if people weren't embracing it.

But you have to ask yourself: When people, as they grow older, remember the best holidays of their lives, is it some discounted gift that they recall with warmth and fondness? Some deal that they found? Or is it the family members and loved ones with whom they spent the holiday time?

Breaking up the flow of a real holiday so you can make it on time to the beginning of the Black Friday holiday seems a little misguided. It is one thing during the holiday season to be touched by the poignancy of long lines at soup kitchens and food pantries; it is quite another to witness throngs in the darkness bearing credit cards, waiting to stampede through stores in desperate and hungry-eyed pursuit of flat-screen TVs and Blu-Ray players.

At least earnest groups of neighborhood vocalists are not -- yet -- going door-to-door singing Black Friday carols.

But just give them time.

Follow us on Twitter @CNNOpinion

Join us on Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Bob Greene.

ADVERTISEMENT
Part of complete coverage on
October 5, 2013 -- Updated 1609 GMT (0009 HKT)
Ten views on the shutdown, from contributors to CNN Opinion
October 5, 2013 -- Updated 1546 GMT (2346 HKT)
Peggy Drexler says Sinead O'Connor makes good points in her letter to Miley Cyrus, but the manner of delivery matters
October 4, 2013 -- Updated 1956 GMT (0356 HKT)
Sen. Rand Paul says there's no excuse for President Barack Obama to reject any and every attempt at compromise.
October 7, 2013 -- Updated 0406 GMT (1206 HKT)
Amy Stewart says the destruction of hornets' habitats sends them into cities and towns in their search for food
October 4, 2013 -- Updated 2331 GMT (0731 HKT)
John Sutter asks: When will homophobia in the United States start seeming so ridiculous it's laughable?
October 5, 2013 -- Updated 0853 GMT (1653 HKT)
Maurizio Albahari says the Mediterranean chronicle of death cannot end merely as a result of tougher penalties on smugglers, additional resources for search-and-rescue operations, and heightened military surveillance
October 4, 2013 -- Updated 2106 GMT (0506 HKT)
Richard Weinblatt says cops followed a standard of "objective reasonableness" in their split-second reaction to a serious threat, when a woman rammed police barricades near the White House.
October 4, 2013 -- Updated 1130 GMT (1930 HKT)
Ted Galen Carpenter says change of policy should begin with the comprehensive legalization of marijuana.
October 5, 2013 -- Updated 2031 GMT (0431 HKT)
Amardeep Singh: Victims of hate crimes and those convicted of them should work to overcome fear of one another.
October 4, 2013 -- Updated 1044 GMT (1844 HKT)
Meg Urry says a two-week government shutdown could waste $3 million, $5 million, even $8 million of taxpayer investment.
October 3, 2013 -- Updated 1332 GMT (2132 HKT)
Frida Ghitis: Most of the world is mystified by the most powerful country tangled in a web of its own making.
October 3, 2013 -- Updated 1346 GMT (2146 HKT)
Ellen Fitzpatrick and Theda Skocpol say the shutdown is a nearly unprecedented example of a small group using extremist tactics to try to prevent a valid law from taking effect.
October 4, 2013 -- Updated 1911 GMT (0311 HKT)
Danny Cevallos asks, in a potential trial in the driver assault case that pits a young man in a noisy biker rally against a dad in an SUV, can bias be overcome?
October 3, 2013 -- Updated 1410 GMT (2210 HKT)
Ben Cohen and Betty Ahrens say in McCutcheon v. FEC, Supreme Court should keep to the current limit in individual political donation
October 2, 2013 -- Updated 1616 GMT (0016 HKT)
Dean Obeidallah says if you are one of the 10% who think Congress is doing a good job, people in your family need to stage an immediate intervention.
October 2, 2013 -- Updated 1452 GMT (2252 HKT)
Let the two parties fight, but if government isn't providing services, Bob Greene asks, shouldn't taxpayers get a refund?
October 2, 2013 -- Updated 1658 GMT (0058 HKT)
Kevin Sabet says legalization in the U.S. would sweep the causes of drug use under the rug.
September 25, 2013 -- Updated 1359 GMT (2159 HKT)
James Moore says it is time for America to move on to a new generation of leaders.
ADVERTISEMENT