Skip to main content
Part of complete coverage on

Support America's nonprofit heroes

By Wallis Annenberg, Special to CNN
November 30, 2012 -- Updated 1250 GMT (2050 HKT)
STORY HIGHLIGHTS
  • Annenberg: 2012 has reminded us of need for charities to help respond to disaster, chaos
  • She says nonprofit organizations are fulfilling vital needs around the world
  • She says they can't replace governments; problems outstrip their resources
  • Annenberg: Where nonprofits can shine is to focus on supporting the innovators

Editor's note: Wallis Annenberg is chairman of the board of the Annenberg Foundation. The Annenberg Foundation is providing training to this year's Top 10 CNN Heroes. "CNN Heroes: An All-Star Tribute" airs live at 9 p.m. ET Sunday.

(CNN) -- From the pounding waters of Superstorm Sandy to a persistent global economic slowdown and continued chaos in the Middle East -- 2012 has been a year of enormous challenges. Even in a culture such as ours, which values charity, generosity and individual initiative, it's easy to feel helpless in the face of such crushing problems.

Thanks to "CNN Heroes," for all that's going wrong, we can also see powerful examples of what's going right. We can see the courageous, deeply committed women and men who are rolling up their sleeves and meeting our most pressing public needs all across the world.

Take Malya Villard-Appolon of Haiti, a rape survivor who has braved death threats to help heal thousands of other rape survivors.

Wallis Annenberg
Wallis Annenberg
Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



Or Leo McCarthy of Butte, Montana, whose daughter's death at the hands of a drunken driver has led him to create college scholarships for those who abstain from alcohol until 21.

Or Razia Jan of Afghanistan, who is providing free education to hundreds of rural Afghani girls who had been denied it -- bucking a deeply entrenched culture as well as the hostile opposition of armed groups.

Nonprofit organizations at home and around the world are more than an inspiration. They are a vital lifeline for millions. Can we even imagine a national disaster such as Sandy without community groups to hand out food and fuel and emergency shelter?

Can we even comprehend how crowded and overtaxed our ERs would be without community health clinics to fill in the gaps in our health care system? Can we even fathom a world where most museums and art galleries and philharmonics had to shut their doors?

These kinds of quiet revolutions -- individuals standing up, banding together and making simple but profound changes in the way things are -- are happening all over the world.

CNN Hero changing the block
Kid Rock, CNN Hero surprise wounded vet
CNN Heroes: Leo McCarthy
Top 10 CNN Hero: Malya Villard-Appolon
CNN Heroes: Razia Jan
A fresh start for 'motel kids'

Some have made the argument that nonprofits play such a strong role that we can do without government's role in these same areas. I believe this is a misunderstanding of nonprofits' true purpose and importance.

The greatest philanthropic efforts are a drop in the bucket when you consider the scale of our problems. That's true even for the Annenberg Foundation, one of the top private philanthropies in the country. There's no way for us to say "we're falling behind in global reading and math scores; here's a check to solve that problem." We couldn't put enough zeros on a check to do it.

What we can do is something that government very often cannot. We can find and reward true innovation: People who are breaking new ground. New ways of helping kids to learn. New ways of providing housing and life skills to the homeless. New ways of expanding women's rights. New ways of exposing children to the joy and wonder of fine art. New ways of teaching the next generation of journalists about the power and risks of social media.

At the Annenberg Foundation, we have found that the most effective nonprofits are like the CNN Heroes -- organizations with strong and visionary leaders and a bold, new approach to getting the job done. Our hope is that in supporting them -- especially smaller nonprofits, still struggling to survive and to thrive -- we will help them get wider attention and become models across the world. Practically speaking, that's the only way we can begin to make a measurable difference.

That's why we are doing what we can to help the CNN Heroes themselves by providing training that we hope will strengthen their leadership and improve the scope and strength of their work. Our Annenberg Alchemy initiative has already trained 1,400 nonprofit leaders in this country -- helping them to run their organizations more effectively, raise millions more in crucially needed funds and communicate their needs and their goals more clearly and fully.

What does all of this mean for Americans who want to make a difference of their own?

It means you should recognize and support our 1.4 million nonprofits as generously as you can. It means you should look for newer and smaller nonprofits that are leading, experimenting and trying to change the way we solve our problems -- by other nonprofits and by government as well. And it means that among our many blessings this holiday season is a deeply ingrained tradition of caring individuals doing what they can to create a better, fairer, more just world.

Want more of them? All you have to do is join them.

Follow @CNNOpinion on Twitter

Join us at Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Wallis Annenberg.

ADVERTISEMENT
Part of complete coverage on
May 24, 2013 -- Updated 1224 GMT (2024 HKT)
Pepper Schwartz says with the constant drumbeat of scandals in armed forces, the military must require education programs to teach men self control, address culture of sexual entitlement
May 24, 2013 -- Updated 1230 GMT (2030 HKT)
Gayle Sulik says the reason the BRCA1 gene mutation test for breast cancer risk -- the one Angelina Jolie had -- costs so much is that a company owns the gene and sets the price.
May 24, 2013 -- Updated 1426 GMT (2226 HKT)
John Sutter says the Scouts' plan to welcome gay Scouts but not gay adult Scout leaders doesn't make sense.
May 24, 2013 -- Updated 1353 GMT (2153 HKT)
Dean Obeidallah, Margaret Hoover and John Avlon's Big Three podcast takes on the New York mayoral race's new candidate, GOP hypocrisy in Oklahoma relief funding and Bloomberg's comment on who shouldn't go to college
May 24, 2013 -- Updated 1325 GMT (2125 HKT)
Despite dramatic terrorist incidents, the terror threat that led to 9/11 has been defeated, and Obama is right to say the U.S. should move on, says Peter Bergen
May 24, 2013 -- Updated 1311 GMT (2111 HKT)
The Louisiana governor says there's a common theme in the IRS controversy, the seizure of phone records from The Associated Press, and the efforts to rally support for Obamacare.
May 23, 2013 -- Updated 1220 GMT (2020 HKT)
Melissa Brymer says children need special attention to recover from the trauma of the tornado, and parents must be patient and calm
May 23, 2013 -- Updated 1138 GMT (1938 HKT)
Will Marshall says Tim Cook was grilled about Apple's tax practices but the real culprit is a dysfunctional tax system.
May 24, 2013 -- Updated 1344 GMT (2144 HKT)
Peter Bergen says there's a great deal of misinformation about the counterterrorism policies President Obama will address in a speech Thursday.
May 22, 2013 -- Updated 1247 GMT (2047 HKT)
Two decades ago, Joshua Prager was one of more than 20 people in a terrible bus crash. The author revisits the scene to see how others have made sense of the event.
May 22, 2013 -- Updated 2020 GMT (0420 HKT)
Joshua Wurman says tornado deaths can be reduced, prediction and preparedness can be improved, but it's up to individuals to make sure they heed warnings and have a safe place to go.
May 22, 2013 -- Updated 1457 GMT (2257 HKT)
Ruben Navarette says under Obama, a record number of immigrants have been deported. So why is his drive for immigration reform now in conflict with enforcement officials?
May 22, 2013 -- Updated 1334 GMT (2134 HKT)
Nathan Gunter says Okies have learned to love the big sky, but also to watch it carefully for signs of trouble: When the sky betrays us, we cope by helping one another.
May 22, 2013 -- Updated 1333 GMT (2133 HKT)
LZ Granderson says the heroics of teachers who shielded kids in the Oklahoma tornado remind us of what they do for our country
May 22, 2013 -- Updated 1126 GMT (1926 HKT)
Tornado researcher Louis Wicker says progress is being made on understanding and predicting extreme storms, but if you hear a warning, take cover immediately
May 21, 2013 -- Updated 1129 GMT (1929 HKT)
The masked henchmen grabbed three fingers on each of the Syrian political cartoonist's hands and pulled them back all the way -- so far that they cracked.
May 20, 2013 -- Updated 1522 GMT (2322 HKT)
Meg Urry says loss of the failing, planet-finding Kepler satellite would be huge for NASA--but one way or another, it's a matter of time before we find signs of life on other worlds
May 21, 2013 -- Updated 1621 GMT (0021 HKT)
Yahoo isn't buying a technology company so much as the community that uses it, Douglas Rushkoff says
May 21, 2013 -- Updated 1515 GMT (2315 HKT)
Joseph Nye says it's far too early to write off the rest of the president's second term because of the IRS controversy, other issues
May 20, 2013 -- Updated 1132 GMT (1932 HKT)
Elizabeth Dunn and Michael Norton write that people pass up opportunities to spend their money to avoid disagreeable tasks
May 19, 2013 -- Updated 1345 GMT (2145 HKT)
Bob Greene on how 18th century Americans tried to make sense of the day with no sun
May 18, 2013 -- Updated 0057 GMT (0857 HKT)
With guest Rep. Keith Ellison, John Avlon, Margaret Hoover and Dean Obeidallah discuss the president's scandal trifecta, hope for immigration and what Jolie's revelation means for women.
May 17, 2013 -- Updated 1709 GMT (0109 HKT)
The press has turned on President Obama with a vengeance, writes Howard Kurtz
May 18, 2013 -- Updated 1801 GMT (0201 HKT)
Donna Brazile says our democracy is endangered, not by the Russians, North Korea, Iran or even terrorists. To quote Pogo: "We have met the enemy and he is us."
May 18, 2013 -- Updated 1759 GMT (0159 HKT)
Photographer Arne Svenson defends his show "Neighbors," portraits of the occupants of a building near him taken through their windows.
May 20, 2013 -- Updated 1337 GMT (2137 HKT)
Theater critic Kevin Williamson was kicked out of a play when he took the phone away from an audience member and threw it. He says it was worth it.
May 18, 2013 -- Updated 1425 GMT (2225 HKT)
U.S. actor Angelina Jolie (L) holds daughter Zahara as husband and actor Brad Pitt (C) carries son Maddox during a stroll on the seafront promenade at the historic Gateway of India outside their hotel in Mumbai on November 12, 2006.
Gil Welch says women must not panic over Angelina Jolie's mastectomies: 99% of women don't carry the BRCA1 gene.
May 18, 2013 -- Updated 0852 GMT (1652 HKT)
JR's "Inside Out" project brings public spaces alive with giant representations of people
May 17, 2013 -- Updated 1922 GMT (0322 HKT)
Roger Colinvaux says the IRS scandal is fundamentally about disclosure of donors, not tax-exempt status.
May 16, 2013 -- Updated 1514 GMT (2314 HKT)
Maia Goodell says the military should use civil legal remedies on sexual assault cases.
ADVERTISEMENT