Skip to main content

2013: Energy issues on front burner

By Sheril Kirshenbaum, Special to CNN
December 28, 2012 -- Updated 1337 GMT (2137 HKT)
From left, John Krasinski, Gus Van Sant and Matt Damon promote what Sheril Kirshenbaum says will be a controversial film.
From left, John Krasinski, Gus Van Sant and Matt Damon promote what Sheril Kirshenbaum says will be a controversial film.
STORY HIGHLIGHTS
  • Public attitudes shifted on key energy issues in 2012
  • Sheril Kirshenbaum says controversy has grown over natural gas fracking boom
  • She says climate change, renewable energy are likely to be on agenda for 2013
  • Kirshenbaum: A turbulent year has increased public interest in energy issues

Editor's note: Sheril Kirshenbaum is an author and director of The University of Texas at Austin's Energy Poll.

(CNN) -- After a year of tumultuous weather and global change, it should not be surprising that 2012 proved to be a transformative period for public opinion on energy.

Changing attitudes on the most hotly debated topics matter a great deal because they set the course for future policy decisions. Taking a closer look at trends over the past 12 months hints at what to expect in several key areas of the U.S. energy landscape in 2013.

Sheril Kirshenbaum
Sheril Kirshenbaum

Natural gas boom -- and controversy

Hydraulic fracturing, also known as "fracking," has been around for more than half a century, but recently expanded rapidly because of advances in horizontal drilling deep underground.

Despite this proliferation of new wells, 59% of Americans say they are unfamiliar with the term, down from 63% in March, according to the latest findings from the University of Texas at Austin's Energy Poll.

2013 will be a year of....
CNN Opinion contributors weigh in on what to expect in 2013. What do you think the year holds in store? Let us know @CNNOpinion on Twitter and Facebook/CNNOpinion

Although the majority still does not seem to know much about fracking, a deluge of media attention to this controversial extraction technology has likely raised its profile significantly since last year.

However, increased awareness is not synonymous with public approval. Among those familiar with hydraulic fracturing, support decreased from 48% to 41% over six months. Similarly, a December poll by Bloomberg reported that 66% of Americans would like greater government oversight of the process, up from 56% in September.

A car that gets 240 miles per gallon
Solar Power in Germany
Energy special Denmark
Pickens' 5-year plan for energy prices

When Matt Damon's new film "Promised Land" debuts in January, expect public recognition and heated debate over hydraulic fracturing to rise further.

Climate change gets real

When Gov. Mitt Romney quipped, "President Obama promised to begin to slow the rise of the oceans" at the 2012 Republican National Convention, his audience burst into laughter. During the debates that followed, neither party's nominee mentioned climate change once as a policy priority.

Weeks later, Superstorm Sandy ravaged the Northeastern United States, flooding many parts of New York City, New Jersey and other regions along the Atlantic Coast. Both candidates immediately canceled campaign events in the wake of the storm and Mayor Michael Bloomberg endorsed President Obama, citing his commitment to tackling climate change. After a summer of record-breaking drought followed by this single powerful hurricane in a major metropolitan area, attitudes shifted.

In March, 65% of Americans surveyed said they thought that climate change was occurring. By September, after the summer drought, that number reached 73%, with the greatest gains among Republicans and independent voters. Earlier this month, The Associated Press-GfK poll followed up, reporting that after Sandy, 78% of Americans now say global temperatures are rising.

Because weather can influence opinions on climate change, it's possible that a wet and stormy winter -- ironically, also exacerbated by climate change -- could push attitudes in the other direction. Regardless, in 2013 expect to hear less argument about whether the Earth is warming and a more serious policy discussion by elected officials across levels of government about how we might mitigate the effects of rising seas, changing ocean acidity, agricultural uncertainty and extreme weather events.

Renewables gain ground

Renewable energy technologies have been available for decades, but 2012 may have been the tipping point for their wider adoption. There has been a significant increase in the percentage of Americans who say they are likely to buy hybrid or electric vehicles or use "smart" electric meters within the next five years. Most notably, between September 2011 and September 2012, the percentage of Americans who say they are likely to install solar panels at home increased from 21% to 28%.

These trends may reflect changing attitudes on climate, media attention to energy during the election cycle, rising gas prices or cheaper, widely advertised new alternatives. Most likely, it's a combination of all these.

What's clear is that we are now on the cusp of a renewables revolution with greater options and cost-saving technologies than ever. They are finally becoming more affordable, reliable and practical, with solar power at the helm. Still, it's important to note that as we ring in 2013, China, not the United States, has taken the lead on renewables.

The big picture

Polls tell the story of how attitudes are shifting, but short of having a crystal ball, there is no way to unequivocally predict what major world events will influence our nation's energy future. For example, another nuclear disaster or offshore oil spill could play an enormous role in shaping the next generation of energy priorities.

What can we count on in 2013?

In the past year, the percentage of Americans saying they consider themselves knowledgeable on how energy is produced, delivered and used has increased from 24% to 33%. More are likely to seek added information about reducing their own energy use and a higher percentage rate energy issues as important to them.

Amid economic uncertainty, volatile prices and global unrest, Americans are paying closer attention to the energy decisions that affect us all.

Follow @CNNOpinion on Twitter

Join us at Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Sheril Kirshenbaum.

ADVERTISEMENT
Part of complete coverage on
August 19, 2014 -- Updated 2203 GMT (0603 HKT)
It used to be billy clubs, fire hoses and snarling German shepherds. Now it's armored personnel carriers and flash-bang grenades, writes Kara Dansky.
August 19, 2014 -- Updated 1424 GMT (2224 HKT)
Maria Haberfeld: People who are unfamiliar with police work can reasonably ask, why was an unarmed man shot so many times, and why was deadly force used at all?
August 18, 2014 -- Updated 2152 GMT (0552 HKT)
Ruben Navarrette notes that this fall, minority students will outnumber white students at America's public schools.
August 19, 2014 -- Updated 2121 GMT (0521 HKT)
Humans have driven to extinction four marine mammal species in modern times. As you read this, we are on the brink of losing the fifth, write three experts.
August 19, 2014 -- Updated 1158 GMT (1958 HKT)
It's been ten days since Michael Brown was killed, and his family is still waiting for information from investigators about what happened to their young man, writes Mel Robbins
August 20, 2014 -- Updated 1354 GMT (2154 HKT)
Sally Kohn says the Ferguson protests reflect broader patterns of racial injustice across the country, from chronic police violence and abuse against black men to the persistent economic and social exclusion of communities of color.
August 18, 2014 -- Updated 1242 GMT (2042 HKT)
The former U.K. prime minister and current U.N. envoy says there are 500 days left to fulfill the Millennium Goals' promise to children.
August 18, 2014 -- Updated 1310 GMT (2110 HKT)
Julian Zelizer says the left mistrusts Clinton but there are ways she can win support from liberals in 2016
August 20, 2014 -- Updated 1359 GMT (2159 HKT)
Peter Bergen says the terror group is a huge threat in Iraq but only a potential one in the U.S.
August 16, 2014 -- Updated 1734 GMT (0134 HKT)
Mark O'Mara says the way cops, media, politicians and protesters have behaved since Michael Brown's shooting shows not all the right people have learned the right lessons
August 17, 2014 -- Updated 1523 GMT (2323 HKT)
Retired Lt. Gen. Mark Hertling says the American military advisers in Iraq are sizing up what needs to be done and recommending accordingly
August 15, 2014 -- Updated 1941 GMT (0341 HKT)
Marc Lamont Hill says the President's comments on the Michael Brown shooting ignored its racial implications
August 15, 2014 -- Updated 2146 GMT (0546 HKT)
Joe Stork says the catastrophe in northern Iraq continues, even though many religious minorities have fled to safety: ISIS forces -- intent on purging them -- still control the area where they lived
August 14, 2014 -- Updated 2226 GMT (0626 HKT)
Tim Lynch says Pentagon's policy of doling out military weapons to police forces is misguided and dangerous.
August 15, 2014 -- Updated 1315 GMT (2115 HKT)
S.E. Cupp says millennials want big ideas and rapid change; she talks to one of their number who serves in Congress
August 14, 2014 -- Updated 2357 GMT (0757 HKT)
Dorothy Brown says the power structure is dominated by whites in a town that is 68% black. Elected officials who sat by silently as chaos erupted after Michael Brown shooting should be voted out of office
August 14, 2014 -- Updated 1149 GMT (1949 HKT)
Bill Schmitz says the media and other adults should never explain suicide as a means of escaping pain. Robin Williams' tragic death offers a chance to educate about prevention
August 15, 2014 -- Updated 1505 GMT (2305 HKT)
Nafees Syed says President Obama should renew the quest to eliminate bias in the criminal justice system
August 14, 2014 -- Updated 2024 GMT (0424 HKT)
Eric Liu says what's unfolded in the Missouri town is a shocking violation of American constitutional rights and should be a wake-up call to all
August 13, 2014 -- Updated 1922 GMT (0322 HKT)
Neal Gabler says Lauren Bacall, a talent in her own right, will be defined by her marriage with the great actor Humphrey Bogart
August 15, 2014 -- Updated 1056 GMT (1856 HKT)
Bob Butler says the arrest of two journalists covering the Ferguson story is alarming
August 13, 2014 -- Updated 2035 GMT (0435 HKT)
Mark O'Mara says we all need to work together to make sure the tension between police and African-Americans doesn't result in more tragedies
August 18, 2014 -- Updated 2006 GMT (0406 HKT)
Pepper Schwartz asks why young women are so entranced with Kardashian, who's putting together a 352-page book of selfies
August 13, 2014 -- Updated 2308 GMT (0708 HKT)
Michael Friedman says depression does not discriminate, cannot be bargained with and shows no mercy.
August 12, 2014 -- Updated 1525 GMT (2325 HKT)
LZ Granderson says we must not surrender to apathy about the injustice faced by African Americans
ADVERTISEMENT