Skip to main content
Part of complete coverage from

Crowdsourcing our economic recovery

By Van Jones, CNN Contributor
March 8, 2013 -- Updated 0231 GMT (1031 HKT)
Consumers can invest directly in solar projects to help build a more sustainable future, Van Jones says.
Consumers can invest directly in solar projects to help build a more sustainable future, Van Jones says.
STORY HIGHLIGHTS
  • Van Jones: A new breed of companies is leveraging the power of sharing
  • Jones says younger, tech-savvy consumers tend to prefer sharing services
  • He says opportunities for people-driven, shareable, sustainable businesses are many
  • Jones: Together, consumers can start rebuilding the economy from the community up

Editor's note: Van Jones, a CNN contributor, is president and founder of Rebuild the Dream, an online platform focusing on policy, economics and media. He was President Obama's green jobs adviser in 2009. He is also founder of Green for All, a national organization working to build a green economy.

(CNN) -- We are not living up to the promise of the American Dream.

Even now, our leaders are talking about cutting, instead of creating jobs to grow our way out of the deficit. Congress is ignoring big problems, congratulating itself on avoiding a fiscal cliff of its own creation. The federal budget props up broken parts of our economic system -- big banks, big polluters and big defense contractors -- instead of investing in areas such as education and infrastructure that would benefit everyone.

Now, a new breed of companies is leveraging the power of networks and sharing -- and showing us what a more sustainable, prosperous future can look like.

Van Jones
Van Jones

One of the most well-known examples is Zipcar. Its tagline, "wheels when you want them," pretty much sums up the company. Zipcar was just bought by rental giant Avis Budget Group for nearly $500 million as part of Avis' push to compete with Hertz's and Enterprise's new car-sharing services. The demographics of car-sharing customers holds promise for future growth as younger, tech-savvy consumers tend to prefer sharing services.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



Then there is Mosaic, a new addition to the share economy. Mosaic just launched the first online clean energy investment marketplace. (Full disclosure: I am an uncompensated adviser to the company.)

Here's how it works: Mosaic connects investors to solar projects in need of financing. The projects generate revenue by selling the electricity they generate, which allows the investors to get paid back with interest. Through the company, you can pick a solar project that you like, make an investment for as little as $25 and get returns starting at 4.5% annually. Of course, as with nearly any investment that isn't federally insured, there's a risk involved.

Instead of earning close to nothing on your money at a bank, you can directly invest in things that offer solid returns and create real or lasting value. Together, consumers can start rebuilding the economy from the community up. Together, we can crowdsource investments in American infrastructure and create 21st-century energy jobs all by ourselves.

The mega-banks that financed the fossil fuel era aren't well matched to the emerging clean energy economy, which is more decentralized. There are enough rooftops In Los Angeles alone to create 5 gigawatts of clean power. Instead of two mega coal plants, the energy could come from hundreds of thousands of people, all making money by selling energy from their roofs and contributing to a more sustainable and resilient energy grid.

Warren Buffett's MidAmerican Energy made news last week with its investment of more than $2 billion in two solar power plants in California. But you know who has more money than even Buffett? All of us combined. All of us who are looking to invest responsibly and grow clean energy are a powerful force for change.

In some cities, the demand for car-sharing services is so great that people are renting out their personal cars through services such as RelayRides and Getaround. San Francisco's Scoot aims to be the Zipcar of electric scooters.

Services such as Airbnb and CouchSurfing allow people to rent their homes or rooms to strangers vetted by their peers. Through TaskRabbit and Fiverr, anyone can hire a personal assistant to run errands or complete more complex tasks such as accounting for your small business.

These sharing services are proving that sharing isn't just for the do-gooders anymore -- it can make you real money. Airbnb hosts make an average of $6,000 per year for renting out their homes. People who loan cars through Relay Rides generally make enough to cover their monthly car payments. And a few people are making $5,000 per month just from completing tasks through TaskRabbit.

A few months after the Move Your Money campaign launched in 2011, and on the heels of a controversy surrounding debit card fees, more than 650,000 people turned to opening credit union accounts. Today, environmentalists such as Bill McKibben and his 350.org are leading the charge for divesting from big polluters.

The opportunity for people-driven, shareable, sustainable business doesn't stop with solar or transportation projects. We can invest in American businesses that power our country with all kinds of innovative technologies such as wind turbines, solar panels, geothermal systems, hybrid and electric cars, and next-generation batteries. And we should put Americans to work making our homes and buildings energy-efficient.

We need to avoid a lost generation of young people who will be playing economic catch-up their whole lives. We cannot stop pressing our leaders to help struggling poor and middle-class Americans. But we can never forget that together, we are a tremendous force for change. As we call on Washington to act, we can also call on each other to create jobs and spark the clean-energy economy of the future -- an economy that works for everyone.

Follow us on Twitter @CNNOpinion.

Join us on Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Van Jones.

ADVERTISEMENT
Part of complete coverage on
May 25, 2013 -- Updated 1901 GMT (0301 HKT)
Pepper Schwartz says with the constant drumbeat of scandals in armed forces, the military must require education programs to teach men self control, address culture of sexual entitlement
May 24, 2013 -- Updated 1230 GMT (2030 HKT)
Gayle Sulik says the reason the BRCA1 gene mutation test for breast cancer risk -- the one Angelina Jolie had -- costs so much is that a company owns the gene and sets the price.
May 24, 2013 -- Updated 1426 GMT (2226 HKT)
John Sutter says the Scouts' plan to welcome gay Scouts but not gay adult Scout leaders doesn't make sense.
May 24, 2013 -- Updated 1353 GMT (2153 HKT)
Dean Obeidallah, Margaret Hoover and John Avlon's Big Three podcast takes on the New York mayoral race's new candidate, GOP hypocrisy in Oklahoma relief funding and Bloomberg's comment on who shouldn't go to college
May 24, 2013 -- Updated 1325 GMT (2125 HKT)
Despite dramatic terrorist incidents, the terror threat that led to 9/11 has been defeated, and Obama is right to say the U.S. should move on, says Peter Bergen
May 24, 2013 -- Updated 1311 GMT (2111 HKT)
The Louisiana governor says there's a common theme in the IRS controversy, the seizure of phone records from The Associated Press, and the efforts to rally support for Obamacare.
May 23, 2013 -- Updated 1220 GMT (2020 HKT)
Melissa Brymer says children need special attention to recover from the trauma of the tornado, and parents must be patient and calm
May 23, 2013 -- Updated 1138 GMT (1938 HKT)
Will Marshall says Tim Cook was grilled about Apple's tax practices but the real culprit is a dysfunctional tax system.
May 24, 2013 -- Updated 1344 GMT (2144 HKT)
Peter Bergen says there's a great deal of misinformation about the counterterrorism policies President Obama will address in a speech Thursday.
May 22, 2013 -- Updated 1247 GMT (2047 HKT)
Two decades ago, Joshua Prager was one of more than 20 people in a terrible bus crash. The author revisits the scene to see how others have made sense of the event.
May 22, 2013 -- Updated 2020 GMT (0420 HKT)
Joshua Wurman says tornado deaths can be reduced, prediction and preparedness can be improved, but it's up to individuals to make sure they heed warnings and have a safe place to go.
May 22, 2013 -- Updated 1457 GMT (2257 HKT)
Ruben Navarette says under Obama, a record number of immigrants have been deported. So why is his drive for immigration reform now in conflict with enforcement officials?
May 22, 2013 -- Updated 1334 GMT (2134 HKT)
Nathan Gunter says Okies have learned to love the big sky, but also to watch it carefully for signs of trouble: When the sky betrays us, we cope by helping one another.
May 22, 2013 -- Updated 1333 GMT (2133 HKT)
LZ Granderson says the heroics of teachers who shielded kids in the Oklahoma tornado remind us of what they do for our country
May 22, 2013 -- Updated 1126 GMT (1926 HKT)
Tornado researcher Louis Wicker says progress is being made on understanding and predicting extreme storms, but if you hear a warning, take cover immediately
May 21, 2013 -- Updated 1129 GMT (1929 HKT)
The masked henchmen grabbed three fingers on each of the Syrian political cartoonist's hands and pulled them back all the way -- so far that they cracked.
May 20, 2013 -- Updated 1522 GMT (2322 HKT)
Meg Urry says loss of the failing, planet-finding Kepler satellite would be huge for NASA--but one way or another, it's a matter of time before we find signs of life on other worlds
May 21, 2013 -- Updated 1621 GMT (0021 HKT)
Yahoo isn't buying a technology company so much as the community that uses it, Douglas Rushkoff says
May 21, 2013 -- Updated 1515 GMT (2315 HKT)
Joseph Nye says it's far too early to write off the rest of the president's second term because of the IRS controversy, other issues
May 20, 2013 -- Updated 1132 GMT (1932 HKT)
Elizabeth Dunn and Michael Norton write that people pass up opportunities to spend their money to avoid disagreeable tasks
May 19, 2013 -- Updated 1345 GMT (2145 HKT)
Bob Greene on how 18th century Americans tried to make sense of the day with no sun
May 18, 2013 -- Updated 0057 GMT (0857 HKT)
With guest Rep. Keith Ellison, John Avlon, Margaret Hoover and Dean Obeidallah discuss the president's scandal trifecta, hope for immigration and what Jolie's revelation means for women.
May 17, 2013 -- Updated 1709 GMT (0109 HKT)
The press has turned on President Obama with a vengeance, writes Howard Kurtz
May 18, 2013 -- Updated 1801 GMT (0201 HKT)
Donna Brazile says our democracy is endangered, not by the Russians, North Korea, Iran or even terrorists. To quote Pogo: "We have met the enemy and he is us."
May 18, 2013 -- Updated 1759 GMT (0159 HKT)
Photographer Arne Svenson defends his show "Neighbors," portraits of the occupants of a building near him taken through their windows.
May 20, 2013 -- Updated 1337 GMT (2137 HKT)
Theater critic Kevin Williamson was kicked out of a play when he took the phone away from an audience member and threw it. He says it was worth it.
May 18, 2013 -- Updated 1425 GMT (2225 HKT)
U.S. actor Angelina Jolie (L) holds daughter Zahara as husband and actor Brad Pitt (C) carries son Maddox during a stroll on the seafront promenade at the historic Gateway of India outside their hotel in Mumbai on November 12, 2006.
Gil Welch says women must not panic over Angelina Jolie's mastectomies: 99% of women don't carry the BRCA1 gene.
May 18, 2013 -- Updated 0852 GMT (1652 HKT)
JR's "Inside Out" project brings public spaces alive with giant representations of people
May 17, 2013 -- Updated 1922 GMT (0322 HKT)
Roger Colinvaux says the IRS scandal is fundamentally about disclosure of donors, not tax-exempt status.
May 16, 2013 -- Updated 1514 GMT (2314 HKT)
Maia Goodell says the military should use civil legal remedies on sexual assault cases.
ADVERTISEMENT