Manchester United pen new multi-million dollar Aon deal
April 9, 2013 -- Updated 1005 GMT (1805 HKT)
Aon is currently the club's main kit sponsor but is set to be replaced by Chevrolet for the start of the 2014-2015 season.
- Aon will sign an eight-year contract to brand the club's training kit and United's Carrington training ground
- The London-based insurer will act as a presenting partner for Manchester United on tour
- For the 2011/2012 season, United increased revenues by £14.2 million to £117.6 million
(CNN) -- The world's most valuable club Manchester United has penned a new multi-million dollar deal with U.S. insurance giant Aon as part of an aggressive marketing strategy aimed at driving revenue through sponsorship.
One of 36 companies that now sponsor Manchester United, Aon will sign an eight-year contract to brand the club's training kit and attach its name to United's Carrington training ground.
The deal, which runs until 2021, is reportedly worth £15 million [$23 million] a season and will see the training ground renamed Aon Training Complex.
It is the first time the Premier League giants have sold the branding rights to their coveted training ground on the outskirts of Manchester and represents another step in the club's strategy to drive up revenues.
For the 2011/2012 season, United increased revenues by £14.2 million to £117.6 million, the highest of any club in the Premier League, and have sponsorship deals with companies from Indonesian tyremakers to China Construction Bank.
United players and coaches, including manager Alex Ferguson, will also wear Aon branded training kits at all friendly and competitive domestic fixtures as well as during training sessions. Aon will have access to the club's training grounds to entertain clients and host corporate events.
Announcing the partnership, Manchester United Commercial Director Richard Arnold said in a statement: "I am delighted that this cements our relationship with Aon for a further eight years."
Additionally, the London-based insurer will act as a presenting partner for Manchester United, nicknamed the 'Red Devils,' on its pre-season tour of Asia this summer. Aon said 'Tour 2013' will focus on the Club's 325 million followers in Asia with matches planned in Bangkok, Sydney, Yokohama, Osaka and Hong Kong.
Phil Clement, Aon's Global Chief Marketing Officer said: "This announcement is the next step in the evolution of our partnership with Manchester United."
He added: "It is a privilege for Aon to be associated with the world-famous Manchester United training facility."
In October, Manchester United cashed in on a four-year deal with training kit partner DHL anticipating that they could make more money from another sponsor.
Aon is currently the club's main kit sponsor but is set to be replaced by Chevrolet for the start of the 2014-2015 season after the club signed a seven-year deal with the U.S. carmaker in July.
Manchester United, owned by the American Glazer family, look set to win a record 20th league title this season, holding an unassailable 15-point lead over their fierce rivals Manchester City.
The league leaders are set to host reigning champions Manchester City in a local derby at Old Trafford on Monday.
Today's five most popular stories
Part of complete coverage on
December 16, 2014 -- Updated 1123 GMT (1923 HKT)
After 20 years, more than 300 goals and a host of major honors, Thierry Henry has called time on his glittering football career.
December 19, 2014 -- Updated 1014 GMT (1814 HKT)
They do things differently at Sociedad Deportiva Eibar, up in the mist-cloaked valleys of the Basque country. And it is working.
December 10, 2014 -- Updated 1353 GMT (2153 HKT)
He might be struggling to score goals for Liverpool, but Mario Balotelli's cheeky tweet about the British monarch hit the spot during the World Cup.
October 28, 2014 -- Updated 1253 GMT (2053 HKT)
They splash the cash on the world's best players, now Real Madrid are giving the Bernabeu the same treatment with a bling makeover.
October 27, 2014 -- Updated 1309 GMT (2109 HKT)
Football world mourns South African captain Senzo Meyiwa who was shot and killed during a botched robbery in a township near Johannesburg.
October 21, 2014 -- Updated 1348 GMT (2148 HKT)
From the ancient ruins of Rome, a new empire rises. But the eyes of the city's newest gladiator light up at thoughts of the Colosseum.
October 21, 2014 -- Updated 1622 GMT (0022 HKT)
Once part of Germany's largest Jewish sports club, now he's the first ISIS suspect to stand trial in a country left shocked by his alleged radicalization.
October 17, 2014 -- Updated 1411 GMT (2211 HKT)
One goal in eight matches for new club Liverpool, and dumped by the Italian national team -- Mario Balotelli has yet to shine on his English return.
October 18, 2014 -- Updated 1819 GMT (0219 HKT)
Should a convicted rapist, who has served their time in prison, be allowed to resume their old job? What if that job was as a high-profile football player?
October 16, 2014 -- Updated 1247 GMT (2047 HKT)
After 10 years of golden glory, it's easy to see how Lionel Messi has taken his place among the football gods.
October 16, 2014 -- Updated 1034 GMT (1834 HKT)
When will the tears stop? A leading Italian football club is pursuing a new direction -- under the guidance of its new Indonesian owner.
October 13, 2014 -- Updated 2241 GMT (0641 HKT)
Norwegian 15-year-old Martin Odegaard is the youngest player ever to feature in a European Championships qualifying match.
October 10, 2014 -- Updated 1310 GMT (2110 HKT)
After revolutionizing cricket with its glitzy Twenty20 league, India has now thrown large sums of money at a new football venture.
October 2, 2014 -- Updated 1453 GMT (2253 HKT)
Get ruthless. That is Rio Ferdinand's message to soccer's authorities in the fight to tackle the scourge of racism.
September 10, 2014 -- Updated 1328 GMT (2128 HKT)
He's just 15 and the world is seemingly already at his feet. Norway's Martin Odegaard is being sought by Europe's top clubs.