Skip to main content

Manchester United pen new multi-million dollar Aon deal

By Oliver Joy
April 9, 2013 -- Updated 1005 GMT (1805 HKT)
Aon is currently the club's main kit sponsor but is set to be replaced by Chevrolet for the start of the 2014-2015 season.
Aon is currently the club's main kit sponsor but is set to be replaced by Chevrolet for the start of the 2014-2015 season.
STORY HIGHLIGHTS
  • Aon will sign an eight-year contract to brand the club's training kit and United's Carrington training ground
  • The London-based insurer will act as a presenting partner for Manchester United on tour
  • For the 2011/2012 season, United increased revenues by £14.2 million to £117.6 million

(CNN) -- The world's most valuable club Manchester United has penned a new multi-million dollar deal with U.S. insurance giant Aon as part of an aggressive marketing strategy aimed at driving revenue through sponsorship.

One of 36 companies that now sponsor Manchester United, Aon will sign an eight-year contract to brand the club's training kit and attach its name to United's Carrington training ground.

The deal, which runs until 2021, is reportedly worth £15 million [$23 million] a season and will see the training ground renamed Aon Training Complex.

It is the first time the Premier League giants have sold the branding rights to their coveted training ground on the outskirts of Manchester and represents another step in the club's strategy to drive up revenues.

For the 2011/2012 season, United increased revenues by £14.2 million to £117.6 million, the highest of any club in the Premier League, and have sponsorship deals with companies from Indonesian tyremakers to China Construction Bank.

United players and coaches, including manager Alex Ferguson, will also wear Aon branded training kits at all friendly and competitive domestic fixtures as well as during training sessions. Aon will have access to the club's training grounds to entertain clients and host corporate events.

Announcing the partnership, Manchester United Commercial Director Richard Arnold said in a statement: "I am delighted that this cements our relationship with Aon for a further eight years."

Additionally, the London-based insurer will act as a presenting partner for Manchester United, nicknamed the 'Red Devils,' on its pre-season tour of Asia this summer. Aon said 'Tour 2013' will focus on the Club's 325 million followers in Asia with matches planned in Bangkok, Sydney, Yokohama, Osaka and Hong Kong.

Phil Clement, Aon's Global Chief Marketing Officer said: "This announcement is the next step in the evolution of our partnership with Manchester United."

He added: "It is a privilege for Aon to be associated with the world-famous Manchester United training facility."

In October, Manchester United cashed in on a four-year deal with training kit partner DHL anticipating that they could make more money from another sponsor.

Aon is currently the club's main kit sponsor but is set to be replaced by Chevrolet for the start of the 2014-2015 season after the club signed a seven-year deal with the U.S. carmaker in July.

Manchester United, owned by the American Glazer family, look set to win a record 20th league title this season, holding an unassailable 15-point lead over their fierce rivals Manchester City.

The league leaders are set to host reigning champions Manchester City in a local derby at Old Trafford on Monday.

ADVERTISEMENT
Part of complete coverage on
The U.S. government recognizes Kosovo, as do most European states, but getting football's ruling bodies to play ball has proved harder.
June 4, 2014 -- Updated 1504 GMT (2304 HKT)
National heroes don't always belong to one country. Ask France's World Cup hero Patrick Vieira, who is rediscovering his roots.
CNN's John Sinnott on the quiet Cambridge graduate behind Liverpool's resurgent campaign.
May 30, 2014 -- Updated 1519 GMT (2319 HKT)
They are the dispossessed -- stateless, and unrecognized by football's ruling body. But these teams will still play at their own World Cup.
Louis van Gaal will be a perfect fit for Manchester United the club, business and brand, says CNN's Patrick Snell.
May 19, 2014 -- Updated 1924 GMT (0324 HKT)
There's a new force in Spanish football -- and Atletico Madrid's ascendance is sharply contrasted by the fall from power of Barcelona.
May 13, 2014 -- Updated 1206 GMT (2006 HKT)
Rubber bullets, drones and FBI-trained riot police. Welcome to Brazil's 2014 World Cup -- will protests overshadow football's showpiece event?
May 9, 2014 -- Updated 1318 GMT (2118 HKT)
The former England international, who famously kicked a banana off the pitch 27 years ago, says education is the key to tackling racism.
May 7, 2014 -- Updated 1200 GMT (2000 HKT)
Of course not. But former Fulham owner Mohamed Al Fayed seems to think the removal of Michael Jackson's statue was a very "bad" idea.
May 7, 2014 -- Updated 1603 GMT (0003 HKT)
BARCELONA, SPAIN - APRIL 01: Neymar of Barcelona celebrates his goal during the UEFA Champions League Quarter Final first leg match between FC Barcelona and Club Atletico de Madrid at Camp Nou on April 1, 2014 in Barcelona, Spain. (Photo by Clive Rose/Getty Images)
The Brazilian star's first season in Spain may have spluttered along, but the 22-year-old says he'll be firing on all cylinders at the World Cup.
April 30, 2014 -- Updated 1715 GMT (0115 HKT)
Former Soviet footballer Sergei Baltacha traveled from the land of the hammer and sickle to join The Tractor Boys and in doing so broke new ground.
April 29, 2014 -- Updated 0931 GMT (1731 HKT)
Brazil's Dani Alves arrived at Barcelona from Sevilla in 2008 and he has gone on to make over 180 appearances for the club.
Villarreal football supporter who threw a banana at Barcelona's Dani Alves during league match handed a life ban by the La Liga club.
ADVERTISEMENT