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CNN's Leading Women wins social media award

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Story highlights

  • CNN's Leading Women wins social media category at European Digital Media Awards 2013
  • Judges praise the "comprehensive use of social media" over the last year
  • CNN have hosted Twitter chats, sought reaction and asked for your submissions
Leading Women has won the silver award in the Social Media category at the inaugural WAN-IFRA European Digital Media Awards last Monday night.
The awards, which honors "outstanding work in online media, cross-media, online video, infographics, mobile, tablets and social media," were presented to nearly 20 companies and publications.
The judges commended the "impressive initiative that only a global news organization like CNN could do" and praised the "comprehensive use of social media," saying it was "very ambitious and very well done."
It was also described as a great cross-media initiative -- that breathes engagement and interactivity.
Leading Women's digital coverage has strongly pursued social media stories over the last year.
In September, CNN co-hosted a live twitter chat alongside women's business groups Young Female Entrepreneurs and Women Grow Business with special guest Hanna Rosin, author of "The End of Men And The Rise of Women". With women in business flocking to Twitter to get real-time advice and counsel, the chat focused on how women are changing the world of work.
The show has experimented with social storytelling through Storify by asking for your reaction to topics such as office etiquette.
Leading Women continues to engage with CNN's digital community and women's business groups by incorporating social media into our stories. Our International Women's Day coverage where we crowdsourced your favorite inspirational quotes from famous females, is just one example of working with our digital audience.