Skip to main content

Manchester United earnings bouyed by sponsorship deals

By Oliver Joy, CNN
May 2, 2013 -- Updated 1510 GMT (2310 HKT)
Manchester United striker Robin van Persie celebrates after scoring the opening goal the 3-0 win over Aston Villa as the Red Devils secured the English Premier League title. Manchester United striker Robin van Persie celebrates after scoring the opening goal the 3-0 win over Aston Villa as the Red Devils secured the English Premier League title.
HIDE CAPTION
Dutch delight
Perfect start
Vicious volley
Top scorer
Lucky 13
City reign over
<<
<
1
2
3
4
5
6
>
>>
STORY HIGHLIGHTS
  • United, who have just claimed their 20th Premier League title, reported a 52.2% increase in sponsorship revenue
  • Last month, the club signed an eight year deal with U.S. insurance giant, Aon, worth £120 million
  • Manchester United is owned by the American Glazer family and listed on the New York Stock Exchange

(CNN) -- English Premier League champions Manchester United posted record third-quarter revenue of £91.7 million [$142 million] on the back of new sponsorship deals in Asia and Europe.

The club, who have just claimed their 20th Premier League title, reported a 52.2% increase in sponsorship revenue having announced new deals with two financial services providers in Denmark and Vietnam as well as an agreement with a Japanese social gaming company.

As one of the world's most popular and successful sport teams, United has a total of 36 corporate sponsors despite gross debt standing at £367.6 million.

Financial football expert Andy Green tweeted: "In next few years #MUFC will generate over £200m in surplus cash. What will it be used for?"

Last month, the club signed an eight year deal with U.S. insurance giant Aon, to brand the club's training kit and attach its name to the Carrington training ground.

Read more: Manchester United pen new multi-million dollar Aon deal

Aston Villa or Sharon Stone?
Friedel: 'Bale can be world's best'
Gullit: Mourinho will return to Chelsea
Marcel Desailly's Ghana regret

It is the first time the English Premier League giants have sold the branding rights to their coveted training ground on the outskirts of Manchester and represents another step in the club's strategy to increase revenues.

The drive for sponsorship revenue comes at a time when United is seeking to bring in new players for the 2013/14 season in September, as the team prepares to defend its domestic title and attempt to win the European Cup for fourth time.

Earlier this week, manager Alex Ferguson promised the club would be "competitive" in the summer transfer market as they hope to rival other title contenders such as Manchester City and Chelsea.

Speaking to Inside United, the club's official magazine, Ferguson said: "Hopefully the players we bring into the club in the next year or so will be of the quality we need."

United have reportedly been linked with moves for Borussia Dortmund's Polish striker Robert Lewandowski and Atletico Madrid's prolific forward Radamel Falcao.

Although United coasted to the Premier League title, Ferguson's side was knocked out of the Champions League by Real Madrid in the quarterfinals.

The Old Trafford club is owned by the American Glazer family, who oversaw the club's listing on the New York Stock Exchange last August.

For the 2011/2012 season, United increased revenues by £14.2 million to £117.6 million, the highest of any club in the Premier League.

ADVERTISEMENT
Part of complete coverage on
The U.S. government recognizes Kosovo, as do most European states, but getting football's ruling bodies to play ball has proved harder.
June 4, 2014 -- Updated 1504 GMT (2304 HKT)
National heroes don't always belong to one country. Ask France's World Cup hero Patrick Vieira, who is rediscovering his roots.
CNN's John Sinnott on the quiet Cambridge graduate behind Liverpool's resurgent campaign.
May 30, 2014 -- Updated 1519 GMT (2319 HKT)
They are the dispossessed -- stateless, and unrecognized by football's ruling body. But these teams will still play at their own World Cup.
Louis van Gaal will be a perfect fit for Manchester United the club, business and brand, says CNN's Patrick Snell.
May 19, 2014 -- Updated 1924 GMT (0324 HKT)
There's a new force in Spanish football -- and Atletico Madrid's ascendance is sharply contrasted by the fall from power of Barcelona.
May 13, 2014 -- Updated 1206 GMT (2006 HKT)
Rubber bullets, drones and FBI-trained riot police. Welcome to Brazil's 2014 World Cup -- will protests overshadow football's showpiece event?
May 9, 2014 -- Updated 1318 GMT (2118 HKT)
The former England international, who famously kicked a banana off the pitch 27 years ago, says education is the key to tackling racism.
May 7, 2014 -- Updated 1200 GMT (2000 HKT)
Of course not. But former Fulham owner Mohamed Al Fayed seems to think the removal of Michael Jackson's statue was a very "bad" idea.
May 7, 2014 -- Updated 1603 GMT (0003 HKT)
BARCELONA, SPAIN - APRIL 01: Neymar of Barcelona celebrates his goal during the UEFA Champions League Quarter Final first leg match between FC Barcelona and Club Atletico de Madrid at Camp Nou on April 1, 2014 in Barcelona, Spain. (Photo by Clive Rose/Getty Images)
The Brazilian star's first season in Spain may have spluttered along, but the 22-year-old says he'll be firing on all cylinders at the World Cup.
April 30, 2014 -- Updated 1715 GMT (0115 HKT)
Former Soviet footballer Sergei Baltacha traveled from the land of the hammer and sickle to join The Tractor Boys and in doing so broke new ground.
April 29, 2014 -- Updated 0931 GMT (1731 HKT)
Brazil's Dani Alves arrived at Barcelona from Sevilla in 2008 and he has gone on to make over 180 appearances for the club.
Villarreal football supporter who threw a banana at Barcelona's Dani Alves during league match handed a life ban by the La Liga club.
ADVERTISEMENT