Skip to main content

WTO: Emerging markets get the nod

By John Defterios, CNN
May 9, 2013 -- Updated 1459 GMT (2259 HKT)
STORY HIGHLIGHTS
  • Brazil's Roberto Azevedo took the flag after voting becoming its first ever Director General from South America
  • Defterios: Brazil is a prime example of how a lack of reforms has undermined the economy.
  • As the new DG, Azevedo did not overplay the significance of what his backing meant, writes Defterios

(CNN) -- It did not happen when the top job opened up at the International Monetary Fund: Christine Lagarde of France won out over candidates such as Mexico's Central Bank Governor Agustin Carstens, who put up a good fight.

It did not happen at the World Bank either: Washington leaned on the members of the developed world to back their man Jim Yong Kim, the former president of Dartmouth College.

But the third time was the charm for those in emerging markets to finally run a post-World War II institution in modern times. Brazil's Roberto Azevedo took the flag after voting from the 159 members of the World Trade Organisation, becoming its first ever Director General from South America. He outpolled Herminio Blanco of Mexico -- another highly experienced trade veteran -- who had the backing of other NAFTA members the United States and Canada.

Read more: Building on 'BRICS': The next emerging economies

As the new DG, Azevedo did not overplay the significance of what his backing meant. But in his first television interview since securing the job he acknowledged the shift to the emerging markets.

"It is important to have the developing world and the emerging economies being participants, active participants even in a leadership role as well," he said.

Not surprisingly he came out of the starting gate in the role saying that resuscitating the Doha Round of free trade talks is priority number one.

Read more: O'Neill: Euro may not exist by 2020

"We have a very large trade agenda to push forward, but we can't because we are paralyzed," said the veteran trade negotiator, who noted that the rules governing the WTO are outdated.

The job will not be easy. For his predecessor, Pascal Lamy, the term was a frustrating one. In the midst of the worst financial crisis in a generation, free trade slipped right off the global agenda. Some would contend the crisis reignited protectionist tendencies, especially in emerging markets.

Watch more: O'Neill: BRIC more important than EU

According to the World Bank, Argentina topped the list of countries that filed the most measures to guard certain sectors and products from competition. It was joined by the BRIC countries and the U.S., rounding out the top six places.

Azevedo will have to take a nuanced approach to navigate demands at home in Brazil and at the same time chart a new course to build a consensus. Brazil's President Dilma Rousseff raised the tenor of the protectionist debate when she accused Washington of driving down the value of the U.S. dollar to the detriment of developing countries.

Read more: Defterios: Are the emerging 'BRICS' markets dead?

The new Director General suggested in our interview that the topic of currency fluctuations could also be included in the WTO's agenda, even if other institutions such as the IMF keep it on theirs as well.

"I am optimistic that the organisation can look at these very important issues that are a big part of today's business world," he said, adding that the WTO needs to avoid a "disconnect" between business and the multi-lateral trading system.

To get the Doha Round moving forward as opposed to sitting in neutral where it has been for years, top trade officials told me emerging economies need to embrace market opening measures. Their resistance to change is what allowed them to stumble badly in the past two years.

Azevedo said it is important to move forward: "We cannot look backwards. What we have to do is raise our heads, look forward, roll up our sleeves and work."

Brazil is a prime example of how a lack of reforms has undermined the economy. After growing seven and a half percent in 2010, the vast emerging market just managed to grow less than one percent last year. That may be Roberto Azevedo's prime argument to revive free trade. Now he has to get at home and in other emerging markets to embrace that concept as well.

ADVERTISEMENT
Part of complete coverage on
July 30, 2014 -- Updated 1818 GMT (0218 HKT)
While aspects of the fighting in Gaza resemble earlier clashes, this time feels different, writes military analyst Rick Francona.
July 31, 2014 -- Updated 0354 GMT (1154 HKT)
If India and the U.S. were Facebook friends, the relationship between them would undoubtedly be "complicated." Can the U.S. Secretary of State's visit change that?
July 30, 2014 -- Updated 1438 GMT (2238 HKT)
The death of an American from Ebola fuels fears of the further global spread of the virus.
July 30, 2014 -- Updated 1835 GMT (0235 HKT)
Take a look inside Airbus' new -- and surprisingly quiet -- A350XWB.
July 31, 2014 -- Updated 1108 GMT (1908 HKT)
Flowers, a teddy bear and the smells of jet fuel and death haunt the MH17 crash site.
July 30, 2014 -- Updated 1206 GMT (2006 HKT)
Nearly two weeks after MH17 was blown out of the sky, Dutch investigators have yet to lay eyes on the wreckage. How useful will it be now?
July 30, 2014 -- Updated 1510 GMT (2310 HKT)
The U.S. and EU are imposing new sanctions on Moscow -- but will they have any effect?
This looks like a ghost ship, but it's actually the site of a tense international standoff between the Philippines and China.
July 26, 2014 -- Updated 0048 GMT (0848 HKT)
Sure, Fido is a brown Lab. But inside, he may also be a little green.
July 28, 2014 -- Updated 1303 GMT (2103 HKT)
Photograph of an undisclosed location by Patrycja Makowska
Patrycja Makowska likes to give enigmatic names to the extraordinarily beautiful photographs she shoots of crumbling palaces.
CNN joins the fight to end modern-day slavery by shining a spotlight on its horrors and highlighting success stories.
Browse through images from CNN teams around the world that you don't always see on news reports.
ADVERTISEMENT