Part of complete coverage on
Richard Branson does drag after losing bet
May 13, 2013 -- Updated 1053 GMT (1853 HKT)
Sir Richard Branson worked as an AirAsia X flight attendant on Sunday after losing a bet to AirAsia CEO Tony Fernandes.
"Coffee, tea or ... definitely not me."
Service with a (weird) smile
"I'm so sorry, sir."
Would you order a drink from this man?
Crossdressing for a cause
- Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia X
- Branson donned lipstick, high heels and a red skirt for the stunt
- Flight raised almost $200,000 for children's charity
- Branson "spilled" drink tray on AirAsia Group CEO Tony Fernandes
(CNN) -- The pictures might be NSFW -- at least if you're looking at them over lunch -- but Virgin Group founder Sir Richard Branson was certainly working it on Sunday.
Donning red lipstick, a flight attendant's skirt and high heels, the maverick businessman served drinks, made intercom announcements and chatted up passengers on an AirAsia X flight from Perth, Australia, to Kuala Lumpur.
A little recap.
Two years ago, Branson and AirAsia Group CEO Tony Fernandes wagered on their Formula 1 racing teams, each man betting his own team would finish ahead of the other's in the 2010 Formula 1 Grand Prix in Abu Dhabi.
Richard Branson dons dress to settle bet
The loser would have to serve as a female flight attendant on the winner's airline.
On Sunday, he honored the bet by serving on a special AirAsia X charity flight.
Branson wore heavy makeup, including fake eyelashes and bright red lipstick. At a cocktail event in Perth the night before the flight, he had his legs shaved, but managed to keep his mustache.
"This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe," said Branson after the flight.
"He is an entrepreneur, visionary, knight and adventurer, Sir Richard can now also add AirAsia flight attendant to his long list of credentials," joked Fernandes.
During the five-and-a-half-hour flight, Branson poured coffee and tea, served meals, distributed merchandise, made in-flight announcements and entertained the passengers, according to an AirAsia statement.
He also accidentally (read: deliberately) tipped a tray of drinks over Fernandes during the flight. The two are close friends.
For each seat sold for the event, AirAsia X is donating A$100 ($100) to Starlight Children's Foundation, an Australia-based organization dedicated to seriously ill and hospitalized children and their families.
The event raised approximately $200,000 for the charity.
Part of complete coverage on
July 30, 2014 -- Updated 1835 GMT (0235 HKT)
Takeoff on one of Airbus' new A350WXB test planes is a strangely quiet experience.
July 30, 2014 -- Updated 0034 GMT (0834 HKT)
What do you pack when you travel? Take a look inside other people's luggage.
July 17, 2014 -- Updated 0339 GMT (1139 HKT)
Few airline routes are as cutthroat as the one between London and New York.
July 15, 2014 -- Updated 1515 GMT (2315 HKT)
If it ain't broke, don't fix it, the old adage goes; Airbus unveils revamped A330 airliner.
July 8, 2014 -- Updated 0248 GMT (1048 HKT)
Show us how you travel with twitpics and instagram via #howipack
July 7, 2014 -- Updated 0923 GMT (1723 HKT)
Could airlines drop fossil fuel in favor of cooking oil?
July 1, 2014 -- Updated 0940 GMT (1740 HKT)
How do you kill time during flight delays?
June 24, 2014 -- Updated 0800 GMT (1600 HKT)
Fancy stripping off before a flight and getting sweaty with fellow passengers? Head to Helsinki.
June 19, 2014 -- Updated 0255 GMT (1055 HKT)
The skies are under threat. Not from terrorists or hardened criminals, but from everyday passengers who seem to go a little loco.
June 18, 2014 -- Updated 0334 GMT (1134 HKT)
A German entrepreneur claims to have found a way to buy 1 million air miles for as little as $6,500.
June 12, 2014 -- Updated 0213 GMT (1013 HKT)
These days, no fashion house portfolio is complete without a hotel -- or at the very least, a luxuriously designed suite.
June 5, 2014 -- Updated 1039 GMT (1839 HKT)
Is sky the limit for green aviation? Take our quiz and find out.
May 26, 2014 -- Updated 0319 GMT (1119 HKT)
Some collect spoons from their travel, others collect a whole lot more.
May 7, 2014 -- Updated 1507 GMT (2307 HKT)
There is no shortage of adjectives one can apply to airline seats; no wonder that many carriers are looking to make a change.
May 5, 2014 -- Updated 0558 GMT (1358 HKT)
Etihad Airways has unveiled new cabins that are more like suites complete with butler and chef.
Today's five most popular stories