Part of complete coverage on
How the skies tell Head if business will be sunny or gloomy
July 18, 2013 -- Updated 1607 GMT (0007 HKT)
- Head reported a 13.1% decline in sportswear sales in the first quarter of 2013
- The summer has Grandslam success with British tennis player Andy Murray using a Head racquet to win Wimbledon
- Head CEO Eliasch believes the economic program in Japan will resuscitate the country's stalled economy
(CNN) -- While the eyes of the corporate world remain fixed on the financial markets, the boss of sportswear giant Head just needs to look skywards to forecast if business will be sunny or gloomy.
A quick glance out of the office window gives chief executive Johan Eliasch insight into the about the Netherlands-based company's sales prospects.
Eliasch tells CNN that the weather has more ability to cast a shadow over business than financial markets.
Read more: Sorrell: Eurozone needs leaders
Speaking with CNN's Max Foster, he said: "If we have a particularly bad season, weather wise, it doesn't matter how good the economy is, and vice versa."
After Europe's long winter, Head reported a 13.1% decline in sportswear sales in the first quarter of 2013 compared to the previous year. The cool weather hit the racquet sports market hard, according to a Head statement released in May.
Read more: Telecom boss: Croatia needs reform
Currency fluctuations and economic policies by governments and central banks are also taking a toll on the company.
Eliasch says Head is "suffering" from a depreciation in the yen, following Japanese Prime Minister Shinzo Abe and the Bank of Japan's implementation of a $117 billion stimulus package to boost growth.
Read more: Will Croatia benefit from the EU
However, Eliasch believes the economic program in Japan will resuscitate the country's stalled economy and says it's probably a "good investment."
He added: "Over the last 15, 20 years we've seen the stagnation [in Japan] so I guess that's worthwhile to suffer these currency losses [with] Japan returning to its former glory."
When asked about Europe, Eliasch said he believed the embattled continent needed to take "painful" steps to "reinvent" itself.
But while results disappoint off the court, the summer months have brought Grandslam success on-court with British tennis player Andy Murray using a Head racquet to win Wimbledon and end Britain's 77-year wait for a men's singles champion. Beaten finalist and world number one, Novak Djokovic, also competed with Head equipment.
And the chief executive believes this is down to the company's "exciting technology" in Graphene -- a lightweight and ultra-strong material.
Eliasch says: "We were always very popular with the pros in every sport that we've been [in]."
CNN's Oliver Joy contributed to this report.
Part of complete coverage on
November 14, 2013 -- Updated 1706 GMT (0106 HKT)
Peer at the windows and you'll spot big colorful chairs, plastic plants and a huge bed, but this is no department store.
November 19, 2013 -- Updated 1006 GMT (1806 HKT)
There once was a time, many years ago, when the sounds of bagpipes struck fear into the stomachs of Englishmen.
November 11, 2013 -- Updated 1116 GMT (1916 HKT)
Greece is on the way to economic recovery as investor faith returns to the recession-ridden eurozone nation, an executive at Greece's largest bank has told CNN.
November 8, 2013 -- Updated 1200 GMT (2000 HKT)
Could Greece's famous spice help the country's farmers through a four-year long economic crisis.
November 1, 2013 -- Updated 1307 GMT (2107 HKT)
One of the masterminds behind the euro says Europe would have suffered a far worse fate if the single currency had never been created.
October 31, 2013 -- Updated 1741 GMT (0141 HKT)
Nina Dos Santos visits the Dutch city where the European treaty carrying the city's name came into force 20 years ago.
October 25, 2013 -- Updated 1510 GMT (2310 HKT)
As Spain continues its drive to slash budgets and cut spending, one of the nation's favorite pastimes is under threat as ministers look for ways to boost productivity.
October 24, 2013 -- Updated 1617 GMT (0017 HKT)
The high commissioner of Brand Spain talks about getting the country back on its fee and attracting business.
October 17, 2013 -- Updated 1632 GMT (0032 HKT)
Jim Boulden looks at countries that have come to the brink, and even defaulted on their debt in the past.
October 17, 2013 -- Updated 1625 GMT (0025 HKT)
The head of the International Monetary Fund is warning European governments against complacency after growth returns to region.
November 7, 2013 -- Updated 1659 GMT (0059 HKT)
Portugal will avoid a second bailout when its current financial aid program expires in the spring of 2014, according to the boss of the country's largest energy provider.
October 11, 2013 -- Updated 1122 GMT (1922 HKT)
Could the Portuguese staple of sardines become one of the hooks which would lift the Iberian nation out of recession?
September 26, 2013 -- Updated 1720 GMT (0120 HKT)
Isa Soares sits down with the CEO of Henkel Kasper Rorsted for his take on what Merkel's win means for German businesses.
September 28, 2013 -- Updated 1406 GMT (2206 HKT)
As Germany's switchover from nuclear power gathers pace, concerns are mounting over the cost to the country's already squeezed consumers.
September 20, 2013 -- Updated 1655 GMT (0055 HKT)
The financial crisis has driven a wedge through Europe, with two economies emerging and -- more dangerously -- a psychological split between the north and the south, European leaders have told CNN.
September 26, 2013 -- Updated 1224 GMT (2024 HKT)
German Chancellor Angela Merkel seems the antithesis of a modern-day politician. Nina dos Santos explains why this works.
September 9, 2013 -- Updated 1250 GMT (2050 HKT)
The use of chemical weapons in Syria is a "tragic mistake" but Italy will only participate in military action with the approval of the United Nations Security Council, according to the country's finance minister.
September 13, 2013 -- Updated 1018 GMT (1818 HKT)
What a difference a year makes. Last year, delegates at the Ambrosetti Forum in Italy had a lot to contend with. The air feels a little different now.
Today's five most popular stories