South Korea's most popular festival kicked off in South Chungcheong Province last weekend and will run until July 28. Festival organizers are expecting 3 million participants, with 10% from foreign countries.
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It was the only place he felt like he belonged ... —
Visitors engage in activities from mud facials to mud marathons. Mud fountains, slides and wrestling tubs are also popular.
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Mud bath —
Everyone gets horizontal inside the mud tub.
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Eye masks —
Wise move. You probably don't want to get it in your eyes, no matter how beneficial it is.
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Tourist magnet —
Thanks to the mud festival, local beaches "are so full of foreign tourists that one could mistake them for Europe or the United States," reported local news agency Yonhap.
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Free facials —
The festival was originally launched to promote the cosmetic benefits of Boryeong's local mud. Mud packs and other cosmetic items are for sale at pop-up gift booths at the festival.
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More than just friends —
Festival organizers amped up the Family Zone this year to make it friendlier for traveling families.
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Her newest Facebook photo —
Probably not the best idea to take your phone in there ...
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Beer festival —
On top of the mud fest, a local beer company is adding a rock festival and beer festival to the mix.
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Cosmetic benefits? —
Face and body benefits maybe, but that stuff has got to be murder to get out of your hair.