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'Sharknado' sets ratings record in its third airing

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Story highlights

  • "Sharknado" delivered its biggest audience with its third airing
  • Viewership has climbed to 2.1 million weeks after the first telecast
  • It's now the most-watched encore for an original movie in Syfy history
  • The final "Sharknado" airing will be on August 22 ahead of "Ghost Shark"

Don't think I've ever seen this before: Syfy's social media sensation "Sharknado" just delivered its biggest audience yet.

Not for its premiere airing. Not for its second airing. But for its third airing -- weeks after the film's original telecast.

The campy horror film delivered a record 2.1 million total viewers and 791,000 adults 18-49 on Saturday night. That's the most-watched encore for an original movie in Syfy history.

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What's particularly impressive about the performance is that the film's debut telecast -- despite generating massive buzz on Twitter, clocking a whirlwind 5,000 tweets per minute during its peak -- initially delivered a somewhat disappointing 1.4 million viewers a few weeks ago.

But the social buzz continued after the film's premiere. Then the second airing climbed to 1.9 million viewers. And now it's crossed the 2 million mark.

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    First official trailer for Syfy's 'Ghost Shark'

    There is, of course, a sequel in the works for next year, while the original "Sharknado" is getting the unusual honor of a limited theatrical release.

    "Sharknado" will have its final Syfy airing this summer on Thursday, August 22, leading into the premiere of "Ghost Shark."

    See the original story at EW.com.