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'Sharknado' sets ratings record in its third airing

'Sharknado' movie inspires swimwear
'Sharknado' movie inspires swimwear

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'Sharknado' movie inspires swimwear 01:21

Story highlights

  • "Sharknado" delivered its biggest audience with its third airing
  • Viewership has climbed to 2.1 million weeks after the first telecast
  • It's now the most-watched encore for an original movie in Syfy history
  • The final "Sharknado" airing will be on August 22 ahead of "Ghost Shark"
Don't think I've ever seen this before: Syfy's social media sensation "Sharknado" just delivered its biggest audience yet.
Not for its premiere airing. Not for its second airing. But for its third airing -- weeks after the film's original telecast.
The campy horror film delivered a record 2.1 million total viewers and 791,000 adults 18-49 on Saturday night. That's the most-watched encore for an original movie in Syfy history.
What's particularly impressive about the performance is that the film's debut telecast -- despite generating massive buzz on Twitter, clocking a whirlwind 5,000 tweets per minute during its peak -- initially delivered a somewhat disappointing 1.4 million viewers a few weeks ago.
But the social buzz continued after the film's premiere. Then the second airing climbed to 1.9 million viewers. And now it's crossed the 2 million mark.
Comic-Con: "Sharknado 2"
Comic-Con: "Sharknado 2"

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Comic-Con: "Sharknado 2" 00:49
There is, of course, a sequel in the works for next year, while the original "Sharknado" is getting the unusual honor of a limited theatrical release.
"Sharknado" will have its final Syfy airing this summer on Thursday, August 22, leading into the premiere of "Ghost Shark."