Part of complete coverage on
Building learning blocks at LEGO school
August 9, 2013 -- Updated 0927 GMT (1727 HKT)
The school was dreamt up by billionaire Kjeld Kirk Kristiansen, who led the LEGO Group for more than two decades.
- The LEGO Foundation -- the charitable arm of the LEGO Group -- has opened a school in Denmark
- The school aims to deliver the traditional curriculum required by the Danish government with play-centric teaching
- The LEGO Foundation is looking to collaborate with the school to learn more about child development
(CNN) -- The concept of learning through playing this week went to a whole new level.
The LEGO Foundation -- the charitable arm of the LEGO Group -- has opened a school in Denmark designed to provide young children with a new, creative way to learn.
The school was dreamt up by billionaire Kjeld Kirk Kristiansen, who led the LEGO Group for more than two decades and is the grandson of LEGO's founder Ole Kirk Kristiansen.
Read more: Makeblock: open source 'Lego for adults'
The International School of Billund welcomed roughly 75 students this week, aged between three and seven, for their first day of class.
Read more: Seeking gender equality in LEGO world
The school aims to deliver the traditional curriculum required by the Danish government alongside play-centric teaching and learning. It is based in the same town as the LEGO Group headquarters.
Camilla Uhre Fog, a director at the Lego Foundation and chair of the school's board, said the school intends to invite LEGO employees to come in for visits to teach the children, and classes may be used as a testing ground for new products and innovations.
Read more: Lego Tube maps mark 150th anniversary
"We want to be a role model. Everyone has something that they can give back to children," she said.
The LEGO Foundation is looking to collaborate with the school to learn more about child development and product development, said Uhre Fog. But "we will never compromise on education or the child's development," she said.
Paul Hansford enrolled his son Lukas in the school's kindergarten program this year. He said he likes that the school focuses on enquiry-based learning and English language skills.
Read more: Lord of the Rings lines, as delivered by LEGO characters
"Everything we've heard about it seems to be very positive," he said after the first day of classes.
The LEGO Foundation owns 25% of the LEGO Group and provides support for research and teaching-related activities around the world.
In 2012, the LEGO Foundation, LEGO Charity and related family-run foundations donated roughly 148 million Danish kroner ($26.5 million) towards charitable initiatives.
LEGO Group is the world's third largest toy manufacturer by revenue, after Mattel and Hasbro. The Denmark-based firm is still owned by the Kirk Kristiansen family that founded it in 1932. Last year, global sales increased by 25% to 23.4 billion Danish kroner ($4.2 billion).
Part of complete coverage on
August 21, 2014 -- Updated 1355 GMT (2155 HKT)
The beheading of U.S. journalist James Foley by ISIS militants brings into focus the risks faced by reporters in conflict zones.
August 21, 2014 -- Updated 1224 GMT (2024 HKT)
About $35,000 was taken from the bank accounts of four passengers on board Flight 370.
August 21, 2014 -- Updated 1353 GMT (2153 HKT)
Five survivors of acid attacks capture India's attention with a "ground breaking" photo shoot.
August 20, 2014 -- Updated 1732 GMT (0132 HKT)
The execution of a journalist by a British-accented jihadist is a direct challenge to the international community. It's time for the U.S. to move, writes Frida Ghitis.
August 20, 2014 -- Updated 1219 GMT (2019 HKT)
In an exclusive CNN interview, Lance Armstrong admits to having a "f**k you" attitude.
August 19, 2014 -- Updated 0858 GMT (1658 HKT)
Summer isn't over yet. These new hotels are keeping it alive and fresh.
August 20, 2014 -- Updated 1535 GMT (2335 HKT)
You've seen her turn on the catwalk, but her income might make your head spin.
August 20, 2014 -- Updated 0036 GMT (0836 HKT)
The pain that Michael Brown's parents are going through is something Sybrina Fulton can relate to. She, too, lost a son in a controversial shooting.
August 19, 2014 -- Updated 0904 GMT (1704 HKT)
19-year-old Udi Segal explains why he won't join the country's military.
Drinkers guzzled an incredible 10.3 billion liters of this brand in 2013, making it the world's No.1 beer. And you may have never heard of it.
CNN joins the fight to end modern-day slavery by shining a spotlight on its horrors and highlighting success stories.
Browse through images from CNN teams around the world that you don't always see on news reports.
Today's five most popular stories