Part of complete coverage on
Building learning blocks at LEGO school
August 9, 2013 -- Updated 0927 GMT (1727 HKT)
The school was dreamt up by billionaire Kjeld Kirk Kristiansen, who led the LEGO Group for more than two decades.
- The LEGO Foundation -- the charitable arm of the LEGO Group -- has opened a school in Denmark
- The school aims to deliver the traditional curriculum required by the Danish government with play-centric teaching
- The LEGO Foundation is looking to collaborate with the school to learn more about child development
(CNN) -- The concept of learning through playing this week went to a whole new level.
The LEGO Foundation -- the charitable arm of the LEGO Group -- has opened a school in Denmark designed to provide young children with a new, creative way to learn.
The school was dreamt up by billionaire Kjeld Kirk Kristiansen, who led the LEGO Group for more than two decades and is the grandson of LEGO's founder Ole Kirk Kristiansen.
Read more: Makeblock: open source 'Lego for adults'
The International School of Billund welcomed roughly 75 students this week, aged between three and seven, for their first day of class.
Read more: Seeking gender equality in LEGO world
The school aims to deliver the traditional curriculum required by the Danish government alongside play-centric teaching and learning. It is based in the same town as the LEGO Group headquarters.
Camilla Uhre Fog, a director at the Lego Foundation and chair of the school's board, said the school intends to invite LEGO employees to come in for visits to teach the children, and classes may be used as a testing ground for new products and innovations.
Read more: Lego Tube maps mark 150th anniversary
"We want to be a role model. Everyone has something that they can give back to children," she said.
The LEGO Foundation is looking to collaborate with the school to learn more about child development and product development, said Uhre Fog. But "we will never compromise on education or the child's development," she said.
Paul Hansford enrolled his son Lukas in the school's kindergarten program this year. He said he likes that the school focuses on enquiry-based learning and English language skills.
Read more: Lord of the Rings lines, as delivered by LEGO characters
"Everything we've heard about it seems to be very positive," he said after the first day of classes.
The LEGO Foundation owns 25% of the LEGO Group and provides support for research and teaching-related activities around the world.
In 2012, the LEGO Foundation, LEGO Charity and related family-run foundations donated roughly 148 million Danish kroner ($26.5 million) towards charitable initiatives.
LEGO Group is the world's third largest toy manufacturer by revenue, after Mattel and Hasbro. The Denmark-based firm is still owned by the Kirk Kristiansen family that founded it in 1932. Last year, global sales increased by 25% to 23.4 billion Danish kroner ($4.2 billion).
Today's five most popular stories
Part of complete coverage on
December 24, 2014 -- Updated 0254 GMT (1054 HKT)
A decade on from devastating 2004 Indian Ocean tsunami, the Red Cross' Matthias Schmale says that the lessons learned have made us safer.
December 24, 2014 -- Updated 0024 GMT (0824 HKT)
As soon as word broke that "The Interview" will hit some theaters, celebrations erupted across social media -- including from the stars of the film.
December 23, 2014 -- Updated 1844 GMT (0244 HKT)
Did a rogue hacker -- or the U.S. government -- cut the cord for the regime's Internet?
December 24, 2014 -- Updated 0106 GMT (0906 HKT)
Monaco's newborn royals, Princess Gabriella and Crown Prince Jacques Honore Rainier, posed for their first official photos with their parents.
December 23, 2014 -- Updated 1706 GMT (0106 HKT)
What's next for the Internet? Acclaimed scientist Sir Tim Berners-Lee shares his insights.
December 23, 2014 -- Updated 0822 GMT (1622 HKT)
The United States and North Korea have long been locked in a bitter cycle of escalating and deescalating tensions. But the current cyber conflict may be especially hard to predict.
December 22, 2014 -- Updated 2100 GMT (0500 HKT)
A chilling video shows Boko Haram executing dozens of non-Muslims.
December 22, 2014 -- Updated 1134 GMT (1934 HKT)
New planes, new flight tests ... but will we get cheaper airfares?
December 21, 2014 -- Updated 1746 GMT (0146 HKT)
The killing of two cops could not have happened at a worse time for a city embroiled in a public battle over police-community relations, Errol Louis says.
December 22, 2014 -- Updated 0251 GMT (1051 HKT)
The gateway to Japan's capital, Tokyo Station, is celebrating its centennial this month -- and it has never looked better.
December 20, 2014 -- Updated 1621 GMT (0021 HKT)
Unicef has warned that more than 1.7 million children in conflict-torn areas of eastern Ukraine face an "extremely serious" situation.
December 22, 2014 -- Updated 1701 GMT (0101 HKT)
Each day, CNN brings you an image capturing a moment to remember, defining the present in our changing world.
Browse through images from CNN teams around the world that you don't always see on news reports.