Pamela Anderson fronts racing team
August 13, 2013 -- Updated 1635 GMT (0035 HKT)
Pamela Anderson has become joint owner of GT Series team Race Alliance.
Baywatch to burned rubber
Up close and personal
Paris in the pits
- Pamela Anderson becomes joint owner of a racing team
- Former Baywatch star is fronting the Race Alliance FIA GT Series team
- Vitantonio Liuzzi and Mathias Lauda drive for the team
- Nine-time rally world champion Sebastian Loeb runs a competing team
(CNN) -- Pamela Anderson is set to bring a little Hollywood glamor to motorsport after becoming part owner of a sports car racing team.
The former Baywatch star has linked up with the Race Alliance team, which is competing in the inaugural FIA GT Series.
The Playboy pin-up ventured into motorsport in March 2012 when her and occasional racing driver Markus Fux fronted the Downforce1 European Le Mans teams.
Following the failure of that venture Fux and Anderson have teamed up with the Race Alliance team for the final three races of the GT Series' 2013 season.
Read: The sci-fi future of Formula One
F1 design pushes boundaries
The aerodynamics of F1
"We want to make Race Alliance a recognizable name and have looked for the best drivers possible," a spokesman for the team told Autosport.com.
"The plan is to contest the full FIA GT Series next year, as well as the Nurburgring 24 Hours, and then look to NASCAR after that."
In Vitantonio Liuzzi and Mathias Lauda the Austrian team boasts two drivers of considerable pedigree.
F1 Inforgraphic: Deals on wheels
Liuzzi spent six years in Formula One, including one season with Red Bull, while his teammate Lauda is the son of Austria's triple F1 world champion Niki Lauda.
Liuzzi and Lauda will be behind the wheel of a Ferrari 458 Italia when the team debuts in Slovakia this weekend.
Three dates remain on the GT Series' 2013 calendar, with Spain and Azerbaijan hosting races after Slovakia.
Competing against Anderson's team will be one led by rally driving legend Sebastian Loeb.
The Frenchman won a record nine World Rally Championships in a row between 2004 and 2012 and now heads the Sebastian Loeb Racing team.
Today's five most popular stories
Part of complete coverage on
Track the buzz of the 2014 Formula One season, race by race, with all the latest social reaction from motorsport experts.
November 7, 2014 -- Updated 1714 GMT (0114 HKT)
Glitz... check, glamor... check. Teams going bust... er, check. F1 generates billion-dollar revenues, so why can't some of its teams stay afloat?
November 7, 2014 -- Updated 1814 GMT (0214 HKT)
With the sport currently facing up to a financial crisis, motorsport journalist Ed Foster explores the history of F1 sponsorship.
October 21, 2014 -- Updated 0958 GMT (1758 HKT)
He's paid millions to drive one of the world's fastest cars, and he's one of F1's most colorful characters, but Kimi Raikkonen loves normality.
October 12, 2014 -- Updated 1745 GMT (0145 HKT)
It took a little longer than expected but MotoGP's young star Marc Marquez wraps up his second world title in Japan.
October 9, 2014 -- Updated 1039 GMT (1839 HKT)
Rising star Daniil Kvyat made history as the home hero at F1's first Russian Grand Prix, ahead of next season's move to Red Bull.
September 19, 2014 -- Updated 1358 GMT (2158 HKT)
Take the fittest driver in Formula One and test him against two of the world's leading triathletes in a high-performance laboratory.
September 5, 2014 -- Updated 1604 GMT (0004 HKT)
Mercedes has the fastest two cars in Formula One this season but there is just one problem -- there can only be one world champion.
He's the best of the rest -- Daniel Ricciardo has been Formula One's surprise package in the first half of the 2014 season.
July 24, 2014 -- Updated 1135 GMT (1935 HKT)
Formula One is not likely to go hungry in Hungary as master chefs cater in volume for drivers, teams and VIP guests.
July 3, 2014 -- Updated 1443 GMT (2243 HKT)
It's the elephant in the room of Formula One. What's the prognosis legendary driver Michael Schumacher?
May 23, 2014 -- Updated 2310 GMT (0710 HKT)
It stimulates all five senses, creating an unparalleled experience for drivers and fans alike. Take a tour of Monaco with Mark Webber.