Skip to main content

5 reasons not to ban social media in the office

By Andrew Keen, Special to CNN
October 4, 2013 -- Updated 0435 GMT (1235 HKT)
STORY HIGHLIGHTS
  • Bosses should be relaxed about employees going on social media at work, says Andrew Keen
  • It increases creativity and benefits the company or organization, he argues
  • And anyway, you won't be able to stop it, Keen warns employers

Editor's note: Andrew Keen is a British-American entrepreneur, professional skeptic and the author of "The Cult of the Amateur" and "Digital Vertigo." This article was compiled at FutureCast, a conference in Palo Alto, California, featuring a conversation about the future of work between Keen and technology entrepreneur and writer Vivek Wadhwa.

Palo Alto, California (CNN) -- If your company bans you from using Twitter, Facebook, LinkedIn and other social media in the office, that policy is "brain dead", entrepreneur Vivek Wadhwa told me.

Wadhwa, listed as one of the 40 most influential minds in tech, is right of course. And here are five reasons, borrowing from several books published this year.

Andrew Keen: A warning to bosses
Andrew Keen: A warning to bosses

1. It's self-defeating. Dictatorial office managers be warned. Banning social media at work is about as viable as King Canute's attempts to halt the tide. As Nicco Mele argues in "The End of Big: Howe the Internet Makes David the New Goliath", social media is actually contributing to the demise of the large organization. Besides, since most workers now have their own smart phones and tablets, it's actually impossible -- without establishing an all-seeing totalitarian regime at the office -- to stop workers peeking a look at the their Facebook updates or Twitter feeds while in the restroom.

2. It's such an old idea. Even the word "banning" is archaic. As Moises Naim argues in "The End of Power", by undermining traditional hierarchies and gatekeepers, the Internet makes it more and more difficult to outlaw anything. "Being in charge isn't what it used to be," he notes in the book's subtitle. Middle Eastern dictators should, of course, beware. But so should formerly all-powerful office IT directors or HR managers whose monopoly of authority and power has been undermined by the worldwide web. Like Tahrir Square, the 21st century office has been radically democratized. Tightly controlled, top-down offices don't work anymore. They are so 20th century.

3. Social media is the new coffee break. It's the 21st century version of the water cooler. It's how we get our news, keep up with friends and colleagues, make our social arrangements, establish our identities and view the world. Our obsessive use of social media means that we are all living in the perpetual present, says CNN columnist Douglas Rushkoff in "Present Shock: When Everything Happens Now". It's what social media gurus Robert Scoble and Shel Israel describe, in "Age of Context". As Scoble notes, this social media rich environment, in which everything we do becomes "social data", is what he calls the "new world". This is both "scary" and "freaky", as Scoble acknowledges. But it's an inevitable as self-driving cars or wearable computers. To ban social media, therefore, is to essentially ban people at work. It's like outlawing talking or laughing. You might as well ban breathing.

4. Multitasking is beneficial. As anyone with children knows, multitasking is how digital natives live their hyper-connected lives. And the same is increasingly true at work. Once upon a time, we sat in an office all day then went home to enjoy our leisure. But today, work and leisure are inextricably connected. So that occasional tweet or Facebook update from the office doesn't mean you aren't working. It just means that some of your brain might be temporarily focused on something else. But that temporary focus describes the nature of 21st century work. It's how we all -- even the most efficient among us -- operate in the networked age. As Jane McGonigal notes in her best-seller "Reality is Broken: Why Games Make Us Better and How They Can Change the World", multitasking actually makes us more creative by stimulating our playfulness.

5. It makes us more productive because it opens up our minds. Social media not only enables us to group-solve big problems, but also makes us more literate, able to think with more independence and gives us an ESP-like sense of what other people are thinking, according to Clive Thompson in "Smarter Than You Think: How Technology is Changing Our Minds for the Better". Through Twitter, we get access to newspaper articles and stories that we would otherwise have missed. LinkedIn enables us to network with fellow workers. Facebook gives us intelligence about competitive ideas and companies. And banning social media at work only empowers that intelligence even more by encouraging us to network with more open-minded and innovative companies.

The FutureCast conference brought together entrepreneurs, venture capitalists, writers and technologists to imagine the future of 21st century digital society. It was organized and produced by Andrew Keen and was hosted by AT&T and Ericsson at AT&T's Palo Alto Foundry.

ADVERTISEMENT
Part of complete coverage on
July 10, 2014 -- Updated 0009 GMT (0809 HKT)
Brazil's oldest foe secures its place in the World Cup final for the first time in more than two decades after defeating the Netherlands on penalties.
July 9, 2014 -- Updated 1423 GMT (2223 HKT)
Israel has deployed its Iron Dome defense system to halt incoming rockets. Here's how it works.
A high speed train leaves Beijing south railway station on August 11, 2011.
How Beijing built the world's largest high-speed rail network in less than a decade.
July 10, 2014 -- Updated 1056 GMT (1856 HKT)
CNN's Becky Anderson looks at how practicing underwater is the perfect way to prepare for spacewalks.
July 9, 2014 -- Updated 0917 GMT (1717 HKT)
An emotional Brazil fan reacts after being defeated by Germany 7-1 during the 2014 FIFA World Cup Brazil Semi Final match between Brazil and Germany at Estadio Mineirao on July 8, 2014 in Belo Horizonte, Brazil.
Spectacular Germany outplays Brazil to reach the World Cup final with a 7-1 win over the hosts.
Even those who aren't in the line of fire feel the effects of the chaos that has engulfed Iraq since extremists attacked.
July 9, 2014 -- Updated 0641 GMT (1441 HKT)
CNN's Jim Bittermann takes a look at a family who found the remains of their great- grandfather 100 years later.
July 9, 2014 -- Updated 0008 GMT (0808 HKT)
Israelis and Palestinians have entered another yet violent cycle of reaction and counterreaction. Here are five things to keep in mind.
July 7, 2014 -- Updated 2318 GMT (0718 HKT)
Traveling to the U.S.? You could be delayed if your electronic device has a dead battery.
July 8, 2014 -- Updated 2157 GMT (0557 HKT)
With one hand, Zahra Hassan clutches a purse that matches her red blouse and skirt trimmed in blue. In the other, she holds an AK-47.
CNN joins the fight to end modern-day slavery by shining a spotlight on its horrors and highlighting success stories.
Browse through images from CNN teams around the world that you don't always see on news reports.
ADVERTISEMENT