'The Other Hundred' - World's untold photo stories
October 14, 2013 -- Updated 0611 GMT (1411 HKT)
Suhrob exercises one of the horses in preparation for Buzkashi -- a Central Asian sport where up to a hundred or more riders fight to seize a headless goat carcass then carry it to a goal. As is common in the buzkashi world, rather than riding their own horses, Suhrob and his brothers ride animals owned by a wealthy individual.
- The Other Hundred, a project featuring 100 photo stories, launched its first exhibition
- The project takes aim at media rankings such as the Forbes Billionaire List
- CEO: "We're trying to provoke people to define for themselves what it means to have a rich and fulfilled life"
- The exhibition will move next to Mumbai, New York, Beijing and Berlin in 2014
Hong Kong (CNN) -- The Other Hundred, a photo-book project featuring 100 photo stories of people across 91 countries, launched its first exhibition in Hong Kong on Thursday.
The project takes aim at media rankings such as the Forbes Billionaire List and is instead dedicated to people whose lives deserve recognition but who would never make the cut, said Chandran Nair, creator of the project and CEO of the Global Institute For Tomorrow (GIFT), an independent pan-Asian think tank based in Hong Kong.
"The goal of The Other Hundred is both to inform and to provoke thought. The implication of many of the rich lists and articles put out by the media is that being rich is the only way to succeed or live a life of meaning. The reality is that the majority of the people are not rich and we wanted to tell their side of the story," Nair said.
"It's ridiculous there are such lists like the world's 100 most beautiful people when they really look nothing like me or you," Nair added.
Photos highlight unspoken majority
Forbes releases world's richest list
Forbes reveals 100 most powerful women
GIFT received 12,000 submissions from 1,500 photographers in 156 countries. Nair, together with five other judges selected 100 for the accompanying photo book, published in July. The book includes short essays by acclaimed writers, such as author Pankaj Mishra, renowned Chinese poet Bei Dao and award winning journalist Amy Goodman.
While the project aimed to shed light on the unspoken majority, Nair said that it does not attempt to celebrate poverty or criticize wealth.
"We're trying to provoke people to define for themselves what it means to have a rich and fulfilled life. We're not trying to criticize those who seek material wealth, but the reality is that not everyone aspires to be rich, and not everybody can," Nair said. "You can tell the world is crying out for a more nuanced look at the human condition."
One of the winning photographers, Theodore Kaye, said that he appreciated how the project also challenged the commercialization of the editorial market for professional photographers like himself.
"There's a lot of pressure to deliver what the media wants and everybody at some point is going to bow down to it," Kaye said. "The project shows how life as it is for normal people and things as they truly are."
What was most important, said Nair, was photographers' connection to the photo narratives.
"We didn't want to pick the photographer who parachuted into Afghanistan and got the photo of the exotic young girl in the shadows. We want a name to put to the faces and a story to tell," Nair said.
The exhibition will move next to Mumbai, New York, Beijing and Berlin in 2014. GIFT plans to follow the project with "The Other Hundred Entrepreneurs" in 2015.
Part of complete coverage on
August 27, 2014 -- Updated 0023 GMT (0823 HKT)
Wilson Raj Perumal tells CNN how he rigged World Cup games: "I was giving orders to the coach."
August 29, 2014 -- Updated 0823 GMT (1623 HKT)
He should be toddling around a playground. Instead, his tiny hands grip an AK-47.
August 29, 2014 -- Updated 1652 GMT (0052 HKT)
CNN's Will Ripley travels to North Korea, visiting an international wrestling festival and a slide-filled water park.
August 28, 2014 -- Updated 0920 GMT (1720 HKT)
Our whole solar system appears to be inside a searing gas bubble, scientists say.
August 28, 2014 -- Updated 1230 GMT (2030 HKT)
In a raid on a luxury apartment complex, agents caught up with a French-Algerian man they accuse of bringing back terror to Europe.
August 28, 2014 -- Updated 0002 GMT (0802 HKT)
One journalist murdered, another still being held by ISIS -- a ransom negotiator talks to CNN about trying to get a hostage home alive.
August 27, 2014 -- Updated 1228 GMT (2028 HKT)
Was a police officer justified in shooting and killing Michael Brown?
August 28, 2014 -- Updated 1654 GMT (0054 HKT)
Don't like the country you live in? Meet the people who created their own "micronations."
August 29, 2014 -- Updated 1835 GMT (0235 HKT)
Artist Hendrik Gericke puts a spotlight on iconic performers from South Africa in these incredible monochrome illustrations.
August 26, 2014 -- Updated 0946 GMT (1746 HKT)
We asked you what you would like to know about Ebola. Experts answer some of your most common questions and concerns.
CNN joins the fight to end modern-day slavery by shining a spotlight on its horrors and highlighting success stories.
Browse through images from CNN teams around the world that you don't always see on news reports.
Today's five most popular stories