Skip to main content

K-pop group Girls' Generation beats Miley, Lady Gaga at first YouTube awards

By CNN Staff
November 4, 2013 -- Updated 1706 GMT (0106 HKT)
STORY HIGHLIGHTS
  • South Korea's Girls' Generation wins year's best video at YouTube awards
  • The K-pop group beat Miley Cyrus, Justin Bieber and Lady Gaga
  • The group is massively popular in Asia
  • The inaugural YouTube awards were streamed online

(CNN) -- The South Korean girls group Girls' Generation beat the likes of Miley Cyrus, Justin Bieber, Lady Gaga and its compatriot Psy to win the top award for video of the year at the inaugural YouTube Music Awards.

The K-pop group, which is one of Asia's biggest musical acts, won for the video "I Got a Boy."

While massively popular in Asia, the reaction to its win from the American audience was muted -- with scattered applause, but mostly a long, deafening silence.

Meet the 'YouTube famous'

While Girls' Generation may be unknown to an American audience, the pop group is a national phenomenon in Korea. The group's record releases are a national event with every news outlet running stories and inciting fans to near-hysteria.

'K-pop' goes global
The rise of 'K-Pop'

READ: How far would you travel to see Girls' Generation?

The group might be likened to an Asian version of Spice Girls, with pop sounds, costumes and synchronized dancing. The members sing and also rap.

The YouTube Music Awards nominees were based on views, likes and comments and subscriptions over the last 12 months and fans voted for the winners.

The "I Got a Boy" video features the nine members in a pink house and then moves to the girls gyrating in front of random settings. They intermittently have random English lyrics, but mostly sing in Korean.

It's not the group's first foray into the United States, as the ladies appeared on the "Late Show with David Letterman" and also "Live! With Kelly" last year.

READ: What does the U.S. think of Girls' Generation ?

Artist of the Year went to rapper Eminem and the award ceremony, which was streamed live online, was hosted by actor Jason Schwartzman and musician Reggie Watts. The awards reflect the growing tendency for people to turn to the internet, rather than television or radio, for music and video.

However, according to Variety magazine, at most 220,000 people watched the event online, a fraction of the 10.1 million who tuned in for the MTV Video and Music Awards in August.

ADVERTISEMENT
Part of complete coverage on
September 30, 2014 -- Updated 1550 GMT (2350 HKT)
Experts believe that ISIS may be using a Spanish enclave to bring jihad to Europe.
September 30, 2014 -- Updated 1300 GMT (2100 HKT)
With an efficient subway, inexpensive taxis and a good public bus system, Hong Kong is normally an easy city to navigate ...
September 28, 2014 -- Updated 2332 GMT (0732 HKT)
CNN's Ivan Watson was in the middle of a pro-democracy protest in Hong Kong when things got out of hand.
September 30, 2014 -- Updated 2012 GMT (0412 HKT)
The world's animal population has halved in 40 years as humans put unsustainable demands on Earth, a new report warns.
September 30, 2014 -- Updated 1249 GMT (2049 HKT)
Every day, refugees and migrants risk their lives as they seek a new life. Now, a new report puts a figure to the number of victims.
September 30, 2014 -- Updated 1442 GMT (2242 HKT)
Mainstream commentators must promote positive role models to Muslims feeling victimized, writes Ghaffar Hussain.
September 29, 2014 -- Updated 0613 GMT (1413 HKT)
Two men familiar with inside knowledge of ISIS speak with CNN's Arwa Damon.
Explore CNN's interactive that explains ISIS' roots, what it controls, and where its support comes from.
September 25, 2014 -- Updated 2010 GMT (0410 HKT)
In his first-ever interview as the Emir of Qatar, Sheikh Tamim bin Hamad Al-Thani defended his country against allegations of funding terrorism.
September 27, 2014 -- Updated 1503 GMT (2303 HKT)
The North Korean leader hasn't been seen for weeks, leading to speculation that he is in poor health.
September 24, 2014 -- Updated 0154 GMT (0954 HKT)
Haider al-Abadi hopes airstrikes don't lead to "of another terrorist element" instead of ISIS.
September 25, 2014 -- Updated 1319 GMT (2119 HKT)
The United States couldn't do it on its first try. Neither could the Soviets.
September 24, 2014 -- Updated 1529 GMT (2329 HKT)
CNN's Nima Elbagir reflects on a harrowing trip to Liberia where she covered the deadliest Ebola outbreak in history.
September 26, 2014 -- Updated 1423 GMT (2223 HKT)
Contrary to public opinion, rats can actually save lives -- Apopo's rats have actually saved thousands.
October 1, 2014 -- Updated 1255 GMT (2055 HKT)
Each day, CNN brings you an image capturing a moment to remember, defining the present in our changing world.
Browse through images from CNN teams around the world that you don't always see on news reports.
ADVERTISEMENT