Part of complete coverage on
'Brilliant Cube' lights up Gangnam
January 6, 2014 -- Updated 0134 GMT (0934 HKT)
This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul.
- Gangnam's new art fixture is a spectacular LED kinetic sculpture
- The installation will be shown at its current location until March
- Hyundai has been commissioning works blending art and technology
(CNN) -- A spectacular "kinetic cube" is lighting up Seoul's district of Gangnam.
Comprised of 576 clear LED poles that move up and down, the 36-square-meter matrix, named "Brilliant Cube," continuously flashes hypnotic, colorful patterns and images in one of the most crowded -- and now famous -- areas of Seoul.
Korean media artist Jin-Yo Mok created the 3D matrix in collaboration with Seoul-based media artist group Jonpasang, and requested animation images from fellow media artists Jussi Angesleva and Alvaro Cassinelli.
The full hypnotic effect, that uses up to 120 kilowatts per day, can be seen in this video.
More than 50 people were involved in the four-month production process.
"It should have taken a lot longer actually, but the Korean work environment doesn't allow this so we finished very quickly," said Mok.
Mok was also the creative mind behind the beautiful three-layer LED facade of another Seoul icon -- the Shinsegae Department Store -- as well as the dramatic kinetic landscape "Hyper Matrix" exhibited at the Yeosu Expo last year.
MORE: The 25 most popular destinations for Facebook check-ins in 2013
Hyundai Motor Company commissioned the $1.5 million work, with additional support from the Gangnam district government.
Mok's artwork -- infusing art with technology -- fit the image that Hyundai has been increasingly aiming to project, leading to the Korean conglomerate's commissions of both "Brilliant Cube" and "Hyper Matrix."
This latest project was unveiled in October with much fanfare. It was planned to show until December, but the end date has been extended until March due to its popularity.
"It will probably be moved to the national museum of contemporary art in Seoul after March," said Mok.
MORE: Super cars and avatars: Seoul's mind-blowing future technology museum
Today's five most popular stories
Part of complete coverage on
December 19, 2014 -- Updated 0256 GMT (1056 HKT)
Journals, luggage tags, Panama hats? Yawn. We've got a selection of gifts travelers will actually use.
December 18, 2014 -- Updated 1226 GMT (2026 HKT)
Global events, new attractions and anniversary celebrations will put these destinations on travel radars next year. Question is, which one(s) to visit?
December 19, 2014 -- Updated 1248 GMT (2048 HKT)
Of all Christmas traditions out there, one has an All-American pedigree: electric Christmas tree lights.
December 22, 2014 -- Updated 0251 GMT (1051 HKT)
The gateway to Japan's capital, Tokyo Station, is celebrating its centennial this month -- and it's never looked better.
December 17, 2014 -- Updated 1004 GMT (1804 HKT)
Looking for snow porn? This helicopter ski adventure will fly you into the Coast Mountains for the freshest runs.
December 19, 2014 -- Updated 1519 GMT (2319 HKT)
From Singapore to Norway, there are plenty of reasons to plan your next trip around a fabulous hotel opening its doors next year.
December 17, 2014 -- Updated 0925 GMT (1725 HKT)
Step aside Mount Everest, this mountain country is home to cool cafes, crazy drinks and ancient Buddhist tradition.
December 16, 2014 -- Updated 1056 GMT (1856 HKT)
Nonprofit Ethical Traveler has released its annual list of the developing countries doing the most to promote human rights and preserve their environments.
December 11, 2014 -- Updated 1036 GMT (1836 HKT)
These waterfront watering holes have killer ocean views, creative drinks and the mahalo vibe we demand.
December 10, 2014 -- Updated 2038 GMT (0438 HKT)
Can't wait to book your ticket to Indianapolis and Oakland? The venerable guidebook is right there with you
December 10, 2014 -- Updated 0625 GMT (1425 HKT)
By helicopter, snowmobile and big-wheel truck across some of the world's most volatile landscapes.
December 9, 2014 -- Updated 2142 GMT (0542 HKT)
Construction begins on a new Singapore airport complex that could make delays and layovers a pleasure.
December 9, 2014 -- Updated 1441 GMT (2241 HKT)
Inflight chatterboxes are annoying but they're not the worst violators of onboard etiquette, according to an Expedia study.