Skip to main content
Part of complete coverage on

Exclusive: The luxury hotel rooms that don't want you to stay

By David Molko, CNN
January 28, 2014 -- Updated 0115 GMT (0915 HKT)
Peninsula built this model of one of its Shanghai property's rooms at an off-site location in Hong Kong. Staff and special guests stayed overnight to test it out. Peninsula built this model of one of its Shanghai property's rooms at an off-site location in Hong Kong. Staff and special guests stayed overnight to test it out.
HIDE CAPTION
Can you spot the real hotel room?
Real deal
Artistic work
Peninsula Paris hotel
<<
<
1
2
3
4
>
>>
STORY HIGHLIGHTS
  • Peninsula Paris rooms "tested" in Hong Kong before release
  • Mock-ups are identical to real rooms, and tested for a year
  • Location is a secret, CNN's David Molko first journalist given access

(CNN) -- It's a beautiful fall morning looking out over the Avenue Kléber, just a few blocks from the Arc de Triomphe.

I've checked into Room 309, a Grand Deluxe guestroom at The Peninsula Paris, on a brisk, blue-sky day that makes you want to stroll the streets with a stop at the boulangerie for a pain au chocolat, or two.

But that might prove difficult.

I'm not in Paris. I'm in Hong Kong, in an identical mock-up of the hotel's Paris rooms.

The room's large, with three-meter ceilings you might find inside a century-old Beaux Arts building.

Luxury hotel masters innovation

There's a dressing room that's as big as the oval-shaped white marble bathroom next door, where the clock above the vanity is set to Paris time.

In the bedroom, there's a stack of French magazines in a rack next to the sofa.

It does feel like I'm in the French capital, even down to the exact street views you get from the real property.

Peninsula's Paris hotel doesn't open until August, but the project team at The Hongkong and Shanghai Hotels (HSH), Peninsula's parent company, designed and built this fully functioning model room back in 2011.

Test before release

This is where Peninsula tries out new ideas and technology for a full year, before releasing its designs into the world.

I'm the first journalist allowed access to see how the concept works. Such is the confidentiality surrounding these unseen rooms, I'm sworn to secrecy as a condition of my visit.

The Paris property's pictures aren't even made available to me.

This is basically a place to make mistakes, so they don't get made in the real world.

"What happens if you wake up in the middle of the night? Do you bump your knee on anything? If you're in the bathroom, does it all work?" asks Clement Kwok, CEO of HSH.

The Peninsula Paris is set to open its doors August 1, 2014.
The Peninsula Paris is set to open its doors August 1, 2014.

For example, the "Dior grey" carpet originally laid will never see action. When the housekeepers came in to vacuum, it grew bald patches.

The built-in television cabinet flanked by a hidden mini-bar and built-in espresso machine (with bilingual instructions) replaces a design that featured a fireplace and an in-mirror hidden TV.

The team learned that watching TV during daylight hours was impossible, due to the glare from the mirror, which stretched up to the ceiling.

Eventually the fireplace was cut too, and the single-panel door design was revised because it was too heavy to lift.

What I see, and what will appear in Paris, are two ivory-colored panels that split and slide up and down.

Peninsula has been building these rooms at a location in Hong Kong with every new property or major renovation since the 1990s, including the construction of its tower rooms in Hong Kong (1994), and its hotels in Tokyo (2007) and Shanghai (2009).

To visit Shanghai, I just have to go next door, where the colors are richer and bolder, and the accents Art Deco, in keeping with the hotel's location on the Bund.

Tokyo's modern lines and Zen touches must be around here somewhere, though my hosts remain tight-lipped.

Rooms full of secrets

I later learn the Tokyo tester room has been demolished.

With construction in its final stages in Paris, and the Shanghai hotel open for more than three years, these rooms haven't seen as many visitors lately.

But in 2011 and 2012, the Paris mock-up would have been busy with members of management teams and special guests staying one or two nights.

Chairman Sir Michael Kadoorie, whose family opened the first Peninsula in Hong Kong 85 years ago, has stayed overnight in the Paris, Shanghai and Tokyo models.

Even couples have shared the king-sized bed.

Every detail the same, except the location.
Every detail the same, except the location.

At the end of their stay, guests are asked to fill out a questionnaire that can take hours to complete.

Executives give their suggestions directly to the project team, or, in the case of COO Peter Borer, experiment with changes themselves onsite.

Peninsula says Borer moved around and angled different sofas, armchairs, and coffee tables until he was satisfied with the setup.

There was also debate over the look and feel of the curved bathroom in Paris and whether it was worth the wasted space (its predecessors in Shanghai and Tokyo are rectangular, though the guestrooms have a similar overall layout).

Other changes were initiated from feedback that the room didn't feel "Parisian" enough.

The color scheme was changed from beige and bronze, to grey and chrome, and the wall coverings, carpet, and some of the furniture was adjusted.

And there were lots of other small tweaks, including the addition of a built-in reading light in a floor lamp.

A world of mock-ups

Peninsula isn't the only hotel company to build and test model rooms.

Starwood Hotels & Resorts which owns St. Regis, Westin, Sheraton, and others brands, has a design lab at its U.S. headquarters that features test rooms for some of its hotel lines, though not for each new property.

And while Peninsula won't disclose how much it costs to build, test, and maintain the model rooms, its CEO says they are an investment worth making.

"The purpose of doing all of this is not to add more gold and silver into the design," Kwok explains. "It is very focused on ergonomics, which is the sheer convenience of staying in that room and whether everything works."

My Paris stroll and fresh croissants will have to wait. I head down a short hallway past some Eiffel Tower-inspired art, open a mirrored door, and step back into the Hong Kong sunshine.

The Peninsula Paris, the luxury hotel group's 10th hotel, is set to open on August 1. Peninsula is also planning properties in London and Yangon, Myanmar.

ADVERTISEMENT
Part of complete coverage on
November 24, 2014 -- Updated 0118 GMT (0918 HKT)
The interior of the Formosa Boulevard Mass Rapid Transit Station in Kaohsiung, in southern Taiwan.
These quirky and beautiful subway stops make standing cheek-to-cheek with 45 strangers almost seem fun.
November 21, 2014 -- Updated 1314 GMT (2114 HKT)
A scene from a desert safari in Dubai
Luxury vintage Land Rover tours explore Bedouin backwaters without bashing up precious dunes.
November 20, 2014 -- Updated 0250 GMT (1050 HKT)
Cities around the world have closed the brew gap, but the Oregon city's innovative scene continues to lead the beer parade.
November 19, 2014 -- Updated 2249 GMT (0649 HKT)
From gourmet hotdogs to Sevillian tapas, the food served in these London restaurants is worth lining up for.
November 20, 2014 -- Updated 1545 GMT (2345 HKT)
Plans are underway to build the world's tallest -- and quite possibly most terrifying -- roller coaster at an Orlando, Florida, theme park due to open in 2017.
November 18, 2014 -- Updated 1932 GMT (0332 HKT)
The 7th Annual Cruise Critic Editors' Picks Awards highlight the top cruise lines for North American travelers in 18 categories.
November 19, 2014 -- Updated 0206 GMT (1006 HKT)
Joining the ranks of pilgrims tackling Adam's Peak rewards with a spiritual awakening, or at least a stunning sunrise.
November 18, 2014 -- Updated 1313 GMT (2113 HKT)
The cover of Norway's new passport design
Beautifully designed travel document reveals image of Northern Lights when placed under UV light.
November 18, 2014 -- Updated 0525 GMT (1325 HKT)
Properties in the Italian village of Santo Stefano di Sessanio have been converted into a high end hotel spread through the village.
New concept offering luxury rooms in ancient dwellings helps spare beautiful villages from falling into ruin.
November 21, 2014 -- Updated 2247 GMT (0647 HKT)
Are you the butcher or the cattle? Tainted meat-obsessed fans are following the tracks of their favorite "Walking Dead" survivors.
November 17, 2014 -- Updated 0521 GMT (1321 HKT)
People never cease to find amazing ways to make water more incredible than it already is. Here are some powerful examples
ADVERTISEMENT