Skip to main content

Chinese residents line up for bags of fresh mountain air

By Frances Cha and Hiufu Wong, CNN
April 4, 2014 -- Updated 0602 GMT (1402 HKT)
STORY HIGHLIGHTS
  • Zhengzhou residents lined up to try bags of mountain air
  • Zhengzhou is one of the most polluted cities in China
  • Event was a tourism publicity stunt for nearby Laojun Mountain in the same province

(CNN) -- Whatever the motive behind the event, it made for some powerful images of some China residents' desperation for better air.

Making the media rounds this week are photographs of residents of Zhengzhou, the capital of China's Henan Province, lining up for a chance to breathe fresh mountain air via sealed bags.

Some of the more heart-tugging photos were of parents and grandparents fixing the masks on children's faces so they can have a few rare sniffs of the fresh O2.

Zhengzhou is one of China's worst cities for air pollution, ranking 10th in a Greenpeace list of the country's most polluted cities in 2013, which used official data from the Ministry of Environmental Protection.

At the time of writing, Zhengzhou's AQI (Air Quality Index) recorded an "unhealthy" 157. Even Beijing, often the subject of bad pollution headlines, recorded a "moderate" AQI of 55 (the capital made headlines with its off-the-chart AQI reading of 755 last January).

Zhengzhou is one of the worst cities in China for air pollution.
Zhengzhou is one of the worst cities in China for air pollution.

New York recorded an AQI of 62.

READ: Beijing pollution: Does it put you off traveling there?

The late-March series of events were part clever travel marketing gimmick, part public awareness campaign for China's air pollution crisis, put on by Laojun Mountain Natural Reserve Development Co.

The company brought in 2,000 cans and 40 bags of air that had been packed in Laojun Mountain, also located in Henan Province.

"A TV crew came to Laojun Mountain to test the air and found it unbelievably good and we had the idea of doing this to promote tourism to the area," sales and marketing officer for the park Khurram Zhang told CNN.

Known for its fresh air, the mountain was designated a national nature reserve in 1997, and sits 120 kilometers away from the nearest city of Luoyang.

"We collected 2,000 cans of air from She Shen Ya (a cliff on Laojun Mountain) early last month and we gave them out in multiple locations as a marketing campaign. It was gone in 20 minutes," said Zhang.

"We've launched two more events giving away air from the mountain. There will be more free fresh air coming in the future."

MORE: 40 most beautiful places in China

ADVERTISEMENT
Part of complete coverage on
November 16, 2014 -- Updated 2326 GMT (0726 HKT)
Take a trip to the Chinese town that has more relics than people.
November 13, 2014 -- Updated 1742 GMT (0142 HKT)
You know about reggae and Usain Bolt -- but you probably aren't aware of these other Jamaican superlatives.
November 14, 2014 -- Updated 1152 GMT (1952 HKT)
Artist creates brilliant tribute to Dutch impressionist painter -- a cycle route that glows in the dark
November 14, 2014 -- Updated 0633 GMT (1433 HKT)
European airlines beware: These 320kph trains are upping the travel game with roomy seats and onboard wi-fi.
November 13, 2014 -- Updated 1053 GMT (1853 HKT)
For such a relatively small collection of islands, the UK packs in an phenomenal range of beautiful scenery.
November 12, 2014 -- Updated 2237 GMT (0637 HKT)
Animals run behind the Rovos Rail train's observation balcony in Africa.
Rovos Rail's epic trips out of South Africa pamper passengers with fine dining, vintage comfort and even a bathtub.
November 18, 2014 -- Updated 0137 GMT (0937 HKT)
Nasir al-mulk Mosque, Shiraz, Iran
Self-taught Iranian photographer gains rare access to shoot religious buildings as they've never been seen.
November 11, 2014 -- Updated 0345 GMT (1145 HKT)
The subject of erotica has a way of making people uncomfortable.
November 7, 2014 -- Updated 0037 GMT (0837 HKT)
A
UK's Heathrow Airport pairs destinations with fragrances to evoke long distance travel. We do too.
November 6, 2014 -- Updated 2100 GMT (0500 HKT)
Bumper cars, a freefall simulator and robot bartenders are just a few of the cool features on Royal Caribbean's new Quantum of the Seas.
November 2, 2014 -- Updated 2258 GMT (0658 HKT)
Up in the mountains and across deep chasms, these bridges are both spectacular and terrifying.
ADVERTISEMENT