Skip to main content
Part of complete coverage on

Nu Skin's huge corporate party rolls up in Dubai

By Schams Elwazer, CNN
September 5, 2014 -- Updated 0055 GMT (0855 HKT)
A social media picture showing Nu Skin staff in the UAE. The company is hosting a corporate party to celebrate 30 years.
A social media picture showing Nu Skin staff in the UAE. The company is hosting a corporate party to celebrate 30 years.
STORY HIGHLIGHTS
  • A Chinese skin care marketing company is sending 16,000 of its employees to the UAE
  • The massive corporate trip is expected to bring around $20 million of business
  • The "2014 Nu Skin Success Trip" marks the company's 30th anniversary

(CNN) -- The United Arab Emirates is playing host to a huge corporate party this week. Hotel lobbies and shopping malls are flooded with Chinese guests and the Dubai-Abu Dhabi highway is dotted with long rows of buses branded "2014 Nu Skin Success Trip" in English and Arabic.

Nu Skin China, the Chinese arm of a U.S.-based marketing skin care marketing company is flying in 16,000 of its employees from China, Hong Kong, Taiwan and Macau to the UAE for a corporate trip. It says the jaunt will bring in around $20 million of business to the Gulf state.

More than 200 flights were booked for the trip, including two chartered Emirates planes, while more than 39,000 hotel beds in 40 hotels and 409 buses were required, according to Nu Skin and local travel agency Arabian Adventures.

The visitors are arriving in overlapping groups of around 2000 people a time.

The guests are visiting landmarks such as the world's tallest building, Burj Khalifa, in Dubai, and the Sheikh Zayed mosque in Abu Dhabi. The company has also booked out the massive Ferrari World theme park for three days and organized three "workshop dinners" for 8,000 people a time, according to organizers.

This year marks Nu Skin's 30th anniversary and the trip "is for the development and recognition of our top sales leaders in the Greater China region," according to a statement from the company.

Dubai bid for the jaunt in October 2012, competing against other cities including Seoul, Macau and Singapore, to play host.

In January last year the company announced its selection of Dubai as the destination for its massive trip.

CNN's Vivian Kam contributed reporting.

ADVERTISEMENT
Part of complete coverage on
September 24, 2014 -- Updated 1414 GMT (2214 HKT)
Liberia, Sierra Leone and Guinea -- the three countries facing the biggest health crisis -- are also facing huge bills to try and contain the virus.
September 22, 2014 -- Updated 1316 GMT (2116 HKT)
Twitter has lost its position in the top 20 coolest brands for the first time in three years.
September 25, 2014 -- Updated 1554 GMT (2354 HKT)
As the crisis in Iraq escalates, CNN looks at how Iraq could crack down on ISIS' oil riches under the guidance of its new oil minister, Adel Abdul Mahdi.
August 29, 2014 -- Updated 0842 GMT (1642 HKT)
Recep Tayyip Erdogan is Turkey's new president . So can he revitalize its economic fortunes?
September 19, 2014 -- Updated 1724 GMT (0124 HKT)
Experts share their tips on cities they see as emerging financial hubs...they're not where you think.
September 19, 2014 -- Updated 1340 GMT (2140 HKT)
Growing numbers of us are willing to serve as bank, teacher or travel agent to people we have never met, and entrust them to serve us in turn.
August 28, 2014 -- Updated 1244 GMT (2044 HKT)
The European Union is stepping in to save its dairy from going sour.
August 18, 2014 -- Updated 1236 GMT (2036 HKT)
Europe's deteriorating relationship with Russia has hit the region's growth, even before new food sanctions begin to bite.
July 16, 2014 -- Updated 1634 GMT (0034 HKT)
With cyberattacks on the rise and here to stay, it's a modern-day challenge for people and businesses to get smarter about preventing them.
August 14, 2014 -- Updated 1324 GMT (2124 HKT)
Airstrikes, rebels seizing control of oil fields, plus a severe refugee crisis are a recipe for market panic. So why are Iraq oil prices stable?
September 19, 2014 -- Updated 1124 GMT (1924 HKT)
Peer-to-peer finance lets businesses bypass bank loans. Creative companies with quirky ideas find new lending models advantageous.
July 20, 2014 -- Updated 1524 GMT (2324 HKT)
Evidence points to pro-Russian separatists as perpetrators of the attack and Vladimir Putin is facing questions, David Clark writes.
September 3, 2014 -- Updated 0952 GMT (1752 HKT)
CNN's Jim Boulden looks on the future of online shopping.
August 5, 2014 -- Updated 1440 GMT (2240 HKT)
The biggest Ebola outbreak in history is taking its toll in Western Africa, hitting some of West Africa's most vulnerable economies.
ADVERTISEMENT