Queen Elizabeth II gets new profile pic

Story highlights

Famed British photographer David Bailey took the portrait in March

"She has very kind eyes with a mischievous glint," Bailey says

Portrait is part of a campaign to promote UK tourism and trade

CNN  — 

Queen Elizabeth II has a new profile pic. @BritishMonarchy tweeted the image Sunday, noting it was released to mark her 88th birthday Monday.

It’s not a selfie. In fact, famed British photographer David Bailey took it at Buckingham Palace last month, according to the BBC.

“I’ve always been a huge fan of the Queen,” Bailey told the BBC. “She has very kind eyes with a mischievous glint. I’ve always liked strong women, and she is a very strong woman.”

The black and white photo shows the Queen with a broad smile and three strands of pearls around her royal neck. #HappyBirthdayYourMajesty

The BBC report said the portrait was commissioned by Britain’s “Great” campaign to promote tourism and trade in the United Kingdom