Skip to main content
Part of complete coverage on

Chinese drivers hesitant to adopt electric cars

By Zoe Li, CNN
April 24, 2014 -- Updated 0731 GMT (1531 HKT)
The Denza electric car concept was first unveiled at Auto China 2012.
The Denza electric car concept was first unveiled at Auto China 2012.
STORY HIGHLIGHTS
  • Denza is an affordable electric vehicle that taps the Chinese mass market
  • Government hopes to put 5 million green cars on the roads by 2020
  • Nationwide network of charging stations may soon be reality

(CNN) -- The room exploded in cheers when it was announced that the Denza electric car would sell for RMB 369,000 ($59,100), at the Beijing Auto Show earlier this week.

A joint venture between German giant, Daimler, and Chinese electric vehicle makers, BYD, the Denza is the latest car to take advantage of China's push to put more green vehicles on its roads. It will start selling in September.

Denza's affordable price places it at the opposite end of the market from its competitor, Tesla, another China-focused green model that is twice the cost at RMB 734,000 ($117,500).

The government is helping to boost Denza's attractiveness with subsidies of up to RMB 120,000 that can be deducted from each vehicle, says Daimler.

The move could bring China one-step closer to widespread adoption of green wheels.

The issue of pricing, however, isn't the largest obstacle to selling electric vehicles in China. Consumers say their cities are lacking a well-established battery-charging infrastructure.

MORE: Car giants flock to the Beijing Auto Show

Vandals flip smart cars upside down
And the sexiest car of 2014 is ...
Why is F1 so lucrative?

Green cool

To combat escalating levels of air pollution, the Chinese government is promoting low-emission vehicles to the average driver, and has set a target of putting five million electric cars on the road by 2020.

Many incentives are in place to encourage consumers to adopt green car technology, such as a RMB 60,000 cash handout to buyers of electric cars.

Despite this, most drivers are still hesitant to go green. Less than 7,000 electric and hybrid vehicles were sold in the first quarter of 2014.

Convenience, affordability, and style still trump environmental concerns for most of China's young car buyers.

"I am afraid I will run out of electricity on the road and get stranded," says Zhao Bi, a thirty-something fashion designer who lives in China's capital.

Electric vehicle makers will typically install a charging station at a driver's home, so cars can fuel up overnight. Drivers worry that would make trips beyond their nine-to-five routine impossible.

"I was thinking of owning a Tesla. It is cool, eco-friendly, and high-speed," says Wang Yiquan, a 27-year-old media professional also living in Beijing.

Wang has been driving a Volkswagen Passat for the past two years. He is looking for a smaller car that will make parking easier, but he's also looking for a "younger and cooler" brand of car to be seen in.

As a Beijing resident, Wang must apply for a license plate through a lottery system designed to limit the number of cars on the road. However, Daimler says its Denza will be exempt from this system and buyers in Shanghai and Shenzhen can even get free license plates.

In the end, Wang decided not to buy an electric car this year -- like many of his peers. "I just don't see charging stations in or outside of Beijing," says the driver.

Electrifying network

There are signs that this will all change soon in China. The national electricity supplier, the State Grid Corporation, has built 19,000 electric vehicle charging piles and 400 charging stations by the end of 2013. It also said in March that it is open to working with private investors in developing fast-charging stations for electric vehicles.

The Beijing municipal government also said earlier this month that 12 property developers have signed an agreement to co-operate with car companies in installing charging facilities at residential buildings and shopping malls.

Independent of the State Grid Corporation, Tesla is boosting consumer confidence with a promise to build a network of several hundred charging stations and service centers across the nation, the premium vehicle's CEO, Elon Musk, said while handing over the keys to his first eight Chinese buyers in Beijing on Tuesday.

If these measures succeed, China's green roads revolution may be just on the horizon.

ADVERTISEMENT
Part of complete coverage on
November 12, 2014 -- Updated 2014 GMT (0414 HKT)
Despite China's inexorable economic rise, the U.S. is still an indispensable ally, especially in Asia. No one knows this more than the Asian giant's leaders, writes Kerry Brown.
November 12, 2014 -- Updated 2359 GMT (0759 HKT)
The new U.S. deal with China on greenhouse gases faces enormous challenges in both countries. Jonathan Mann explains.
November 13, 2014 -- Updated 0338 GMT (1138 HKT)
For the United States and China to announce a plan reducing carbon emissions by almost a third by the year 2030 is a watershed moment for climate politics on so many fronts.
November 17, 2014 -- Updated 2026 GMT (0426 HKT)
China shows off its new stealth fighter jet, but did it steal the design from an American company? Brian Todd reports.
November 11, 2014 -- Updated 0101 GMT (0901 HKT)
Airshow China in Zhuhai provides a rare glimpse of China's military and commercial aviation hardware.
November 12, 2014 -- Updated 1314 GMT (2114 HKT)
A new exchange initiative aims to bridge relations between the two countries .
November 11, 2014 -- Updated 0551 GMT (1351 HKT)
Xi and Abe's brief summit featured all the enthusiasm of two unhappy schoolboys forced to make up after a schoolyard dust-up.
November 11, 2014 -- Updated 0112 GMT (0912 HKT)
Maybe you've decided to show your partner love with a new iPhone. But how about 99 of them?
November 3, 2014 -- Updated 0219 GMT (1019 HKT)
Can China's Muslim minority fit in? One school is at the heart of an ambitious experiment to assimilate China's Uyghurs.
November 4, 2014 -- Updated 1455 GMT (2255 HKT)
Facebook founder Mark Zuckerberg is one of thousands of Americans learning Chinese.
November 4, 2014 -- Updated 0500 GMT (1300 HKT)
Taiwanese President Ma Ying-jeou says he needs to maintain good economic ties with China while trying to keep Beijing's push for reunification at bay.
October 30, 2014 -- Updated 0528 GMT (1328 HKT)
Chinese drone-maker DJI wants to make aerial photography drones mainstream despite concerns about privacy.
October 29, 2014 -- Updated 0518 GMT (1318 HKT)
A top retired general confesses to taking bribes, becoming the highest-profile figure in China's military to be caught up in war on corruption.
October 24, 2014 -- Updated 0242 GMT (1042 HKT)
China sends an unmanned spacecraft to the moon and back but is country following an outdated recipe for superpower status?
October 28, 2014 -- Updated 1619 GMT (0019 HKT)
Full marks for ingenuity: Students employ high-tech gadgets worthy of a spy movie to pass national exam.
October 21, 2014 -- Updated 0526 GMT (1326 HKT)
Confucius Institutes seek to promote Chinese language and culture but some have accused them of "cultural imperialism."
October 24, 2014 -- Updated 1511 GMT (2311 HKT)
Smooth jazz saxophonist Kenny G wants everyone to know that he's not a foreign agitator trying to defy the Chinese Communist Party.
ADVERTISEMENT