Skip to main content

Million-dollar booze vacation launched

By Kevin Pilley, for CNN
May 13, 2014 -- Updated 2151 GMT (0551 HKT)
UK-based travel company <a href='http://www.holidaysplease.co.uk/' target='_blank'>Holidaysplease</a> is offering a world drinking tour in which you can demonstrate the art of conspicuous consumption. The money-no-object trip takes in the world's top hotels, swankiest restaurants and most ludicrously expensive niche beverages. UK-based travel company Holidaysplease is offering a world drinking tour in which you can demonstrate the art of conspicuous consumption. The money-no-object trip takes in the world's top hotels, swankiest restaurants and most ludicrously expensive niche beverages.
HIDE CAPTION
Ultimate bar tab
Corinthia Hotel (London)
Sofitel Lyon (France)
Hotel Hermitage Monte-Carlo (Monaco)
Armand de Brignac Dynastie Champagne
Legacy cocktail
Jumeirah Beach Hotel (Dubai)
Raffles Singapore
$20,000 diamond-studded martini
Aria Resort and Casino (Las Vegas)
Ono Cocktail (Las Vegas)
The Winston (Melbourne)
Really old Cognac
Goody bag
<<
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
>
>>
STORY HIGHLIGHTS
  • A drinking holiday costing more than $1 million has been launched by a UK travel agency
  • Trip covers 40 days, 10 locations and some of the world's priciest drinks
  • Drinks include $20,000 Salvatore 'Legacy' Cocktail and Armand de Brignac 'Dynastie' champagne collection, valued at $557,000

(CNN) -- Have you got $1.27 million, 40 days and a liver to spare?

Would you say you have expensive tastes?

Do you prefer a very large diamond in your martini rather than an olive?

Then you might like to go on the "Ultimate Drink Connoisseurs' Holiday."

UK-based travel company Holidaysplease is offering a luxury world drinking tour in which you can learn and demonstrate the art of conspicuous consumption.

Starting and ending in London -- although pickups are possible elsewhere -- the ultimate hedonistic, money-no-object vacation takes in the world's best hotels, swankiest restaurants and most exclusive bars in 10 upmarket destinations.

En route, drinkers take in the universe's most ludicrously expensive niche beverages.

MORE: Mile low club: Company turns submarine into private love hotel

Half a mil for champagne

The $565,000 \
The $565,000 "in-house Armand de Brignac Dynastie" champagne collection.

In Monaco, members of the bottomless budget brigade will mingle with other surreally high net individuals at the high end Hotel Hermitage Monte-Carlo and party at Flavio Briatore's Billionaire Sunset Lounge in the hotel Fairmont Monte Carlo, quaffing selections from the $565,000 "in-house Armand de Brignac Dynastie" champagne collection.

It all comes complete with fawning waiters and diamond-filled ice buckets.

"We spend the first three nights in London in the five-star Corinthia Hotel and hang out in the Playboy Club, Park Lane, Mayfair," says Byron Warmington of Holidaysplease.

Hef once said: "Life needs to be lived with a sense of style."

As a taste of things to come, surrounded by grinning Bunnies, guests will sample the glam high life and swallow what's reported to be the second most expensive drink in the history of mixology.

The Legacy cocktail includes 1788 Clos de Griffier Vieux Cognac, which comes in at $21,000 for a 40 ml shot.

It also includes ancient Kummel liqueur, vintage orange Curacao and four dashes of circa 1900 Angostura bitters.

The glass it comes in isn't an antique.

MORE: 10 of Europe's most expensive restaurants

Slum it with $5,000 wine in Germany

The next day, at Covent Garden's Belgo Bierodrome, guests get to sample one of the world's all-time dearest beers -- Vieille Bon Secours, brewed by Caulier in Belgium's Wallonia region.

Members don\'t just drink well --they sleep well on this trip, too.
Members don't just drink well --they sleep well on this trip, too.

Then, to please those into rare Rieslings, it's off to Frankfurt for a bottle of Egon Muller (only $5,000) and a personalized "executive" Mosel factory tour.

France is the next stop with an extended tasting at Cognac's Grey Goose distillery.

In Lyon, there's R&R with a $24,000 bottle of Henri Jayer Richebourg Grand Cru '78.

A complimentary VIP tour of the Cote de Nuits is thrown in.

The whole ludicrously self-indulgent trip is all-inclusive.

Aspirin is complimentary. And limitless.

Holidaysplease also offers a six-month, 12-country gourmet odyssey with tables booked at all 107 of the world's Michelin three-star restaurants.

People you could be drinking with

A couple from Phoenix, Arizona, have reportedly already booked the drinking tour, as have two British drinkers with deep pockets and credit to burn.

After Bordeaux, there's a renal rest stop in Dubai (staying at the Jumeirah Beach Hotel), then it's onto Singapore and The Long Bar at Raffles Singapore for a bargain-priced but relatively downmarket fifty-buck Gin Sling.

At Melbourne's The Crown Entertainment Complex guests will be handed a Winston, which mostly comprises a 19th-century Cognac coming in at $170,000 a bottle.

With a dash of Grand Marnier, a soupçon of Chartreuse, a hefty dose of Cognac and a dash of those much sought after select Caribbean Angostura Bitters, one was sold in February 2013 for nearly $13,000, earning it a Guinness World Record for the costliest cocktail in the world.

"The Winston was the culmination of multiple parties," says Joel Heffernan, executive mixologist at Crown Melbourne's Club 23 bar and creator of the cocktail.

"The Folle Branche grape variety used to make the vintage cognac doesn't exist anymore. I wanted to pay homage to that grape.

"It's named after Churchill as he and Eisenhower allegedly drank 1858 Croizet Cuvee Leonie while planning the D-Day invasion.

"It's the Cognac that makes the drink special."

The drink makes a signature Churchill Downs Kentucky Derby Mint julep look like a can of Mountain Dew.

It's served with garnishes that include chocolate nutmeg dust, poppy seed essence, rose essence and a little coconut.

And it takes two days to make.

MORE: Inside the world's most expensive hotel rooms

Vegas venture

No over-the-top, absurdly decadent vacation is complete without a stay in Las Vegas where drinkers will be served an iconic Ono Champagne cocktail-for-two at the Aria Resort and Casino Las Vegas.

It's made with Charles Heidsieck Champagne Charlie 1981 and super-rare Louis XIII de Remy Martin Black Pearl Cognac, Sence Rose Nectar, freshly squeezed orange juice and apricot puree.

It's sometimes served in a gold-rimmed Baccarat Champagne flute.

In some places, anyone who orders one also gets a rather nice gold necklace and Mont Blanc cuff links.

\
"I ordered a carat in my martini. Not a carrot."

There's more wining and dining at astronomical prices before a visit to New York's Algonquin Hotel Times Square, Autograph Collection, and a thirst-quenching $20,000 diamond-filled martini, served by the man with the steadiest hands in the city, food and beverage director Alex Aubry.

"Awaiting you when you arrive back in London will be the ultimate goody bag," says Warmington.

"Three of the most collectable bottles on the planet -- $13,500 Legacy by Angostura rum, $170,000 64-year-old limited edition Dalmore Trinitas whisky and Penfolds Ampoule red wine, of which only 12 bottles were made."

If you could buy that bottle in a liquor store it would set you back an estimated $18,500.

"Many people quote once-in-a-lifetime holidays but we think this genuinely is," says Warmington. "It's all about the fun of lavish parties, the culture of the wine tours and the extravagance of sipping a cocktail that literally costs hundreds of dollars per sip.

"This holiday is unique. And will provide the ultimate dinner party story."

Unless your guests one-up you and bring along a $6.2 million bottle of Isabella's Islay single malt in an English crystal decanter with 8,500 diamonds and quite a few rubies encrusted on it, too.

Further information on Holidaysplease's website.

MORE: 12 of the world's most unusual cocktails

Kevin Pilley is a freelance writer based in the UK.

ADVERTISEMENT
Part of complete coverage on
October 20, 2014 -- Updated 1808 GMT (0208 HKT)
The guidebook asked staff, contributors and authors for well-known and lesser-known recommendations.
October 20, 2014 -- Updated 1607 GMT (0007 HKT)
An airport in Asia has stolen the crown from Manila's Ninoy Aquino, voted 'world's worst' three years in a row.
October 21, 2014 -- Updated 1620 GMT (0020 HKT)
It's time for a beef break, veal vacation, hog holiday or sinew sabbatical in a T-bone a-fide U.S. meatopolis.
October 20, 2014 -- Updated 1319 GMT (2119 HKT)
With so many awesome new attractions on the way, the next few years are going to be a roller coaster ride.
October 17, 2014 -- Updated 0107 GMT (0907 HKT)
Scientists are busy surveying Southeast Asia's Coral Triangle, home to 75 percent of all known coral species.
October 16, 2014 -- Updated 1350 GMT (2150 HKT)
Bounce Below in Wales
Bounce Below transforms an abandoned slate mine into a surreal, springy world of fear and fun,
October 14, 2014 -- Updated 2316 GMT (0716 HKT)
With chopsticks or fingers? Wasabi or no? A double Michelin-starred Tokyo chef sets the record straight and shows us the sushi way.
October 13, 2014 -- Updated 2224 GMT (0624 HKT)
Markthal Rotterdam foodhall in the Netherlands.
It may look like a gateway across time and space crafted with alien technology, but in reality it's a fruit and vegetable market.
October 13, 2014 -- Updated 0925 GMT (1725 HKT)
Based on the votes of over 330 industry experts, the 2014 winners include bars from 27 cities in 14 countries.
October 12, 2014 -- Updated 2231 GMT (0631 HKT)
Careening down an active volcano at 95 kph on a thin board? It happens only at Cerro Negro in Nicaragua.
ADVERTISEMENT