Part of complete coverage on
Towels optional: Finnair to open unisex sauna in new airline lounge
June 24, 2014 -- Updated 0800 GMT (1600 HKT)
Finnair is capitalizing on its culture with an in-lounge sauna. The only thing missing is a post-sweat dip in an icy lake.
- Finnair adds a sauna to its new airport lounge in Helsinki
- In Finland, there is one sauna for every three people
- Towels are recommended, although tradition in Finland is to be naked
(CNN) -- Fancy stripping off before a flight and getting sweaty with fellow passengers?
Finnair think you might like to and has backed the idea by adding a sauna to its new premium lounge in Helsinki Airport.
Airline lounges are prime ways for airlines to promote their brand and showcase all the luxury and service frills they can muster, but with a traditional unisex sauna, Finnair has upped the ante.
The airline has added new shower suites, too. Courtesy Finnair.
The airline has gone big on the Nordic theme throughout the new lounge that opens later this year.
Open to passengers holding Finnair's platinum and gold cards, the 407-square meter space is decorated with a variety of Finnish designed homeware from the likes of Marimekko, Iittala Ultima Thule and Eero Saarinen, while video projections reflect the time of day and season.
Our aim was to create an emotional experience for Finnair's clients.
Vertti Kivi, designer
In a country where there's around one sauna for every three people, incorporating one into the new lounge seemed a natural thing to do .
"Our aim was to create a high-quality, even emotional experience for Finnair's demanding clients," says designer Vertti Kivi. "Different zones for work, refreshment, silence or bathing are unified with a light Scandinavian design touch, creating a space that clients won't forget."
Finnair's new Premium lounge will be lit to reflect seasons and times of day. Courtesy Finnair.
The sight of fellow passengers in the nude in a tiny room heated to nearly 100 degrees Celsius could be part of that unforgettable experience, but perhaps not the kind of memory some would want to retain from a business trip.
Traditionally saunas in Finland are taken naked, but guests are "recommended" to use towels, states the airline.
Finnair did have an airport sauna before, but according to the airline, it closed over two years ago because it wasn't financially viable. With an expansion to Helsinki Airport, the airline believe it will be a greater success this time.
READ: Would you pay to use the toilet on a plane?
READ: Beating stress at the airport
READ: The biggest threat in the air? You
Today's five most popular stories
Part of complete coverage on
November 26, 2014 -- Updated 1110 GMT (1910 HKT)
Don't surprise Germans and stick to the agenda in Japan. What international road warriors need to know.
November 14, 2014 -- Updated 0633 GMT (1433 HKT)
Eurostar, the high-speed train company connecting London with Brussels and Paris, has just upped its game.
October 20, 2014 -- Updated 1407 GMT (2207 HKT)
Japan is set to make its mark in the skies with its first new commercial jet for over 50 years, the Mitsubishi Regional Jet, aka the MRJ.
October 4, 2014 -- Updated 0516 GMT (1316 HKT)
Think hotels are deliberately blocking your personal Wi-Fi networks so you'll buy theirs?
October 31, 2014 -- Updated 1749 GMT (0149 HKT)
How would you like to trim three hours off the current commercial jet flight time between Paris and Washington, D.C.?
October 3, 2014 -- Updated 1443 GMT (2243 HKT)
It's been a big week for makeovers in the world of aviation.
August 29, 2014 -- Updated 1525 GMT (2325 HKT)
Aviation isn't known as the most eco-friendly industry; running an airline produces an incredible amount of waste. But some are doing something about it.
August 19, 2014 -- Updated 1514 GMT (2314 HKT)
Airports aren't exactly stress-free zones, but drones, tracking and virtual reality could help make them better places.
August 12, 2014 -- Updated 0906 GMT (1706 HKT)
In many ways, airplanes are a retailer's dream come true. They serve a captive -- often bored -- audience with a disposable income.
July 30, 2014 -- Updated 1835 GMT (0235 HKT)
Takeoff on one of Airbus' new A350WXB test planes is a strangely quiet experience.