Skip to main content

Paris hotels experiment with 'honesty rates': What would you pay for a stay?

By Barry Neild, CNN
July 24, 2014 -- Updated 1233 GMT (2033 HKT)
The three-star <a href='http://www.plaza-opera-paris.com/' target='_blank'>Hotel Plaza Opera</a> in Paris is one of five hotels that have signed up to a new pay-what-you-want concept during the peak summer season. The three-star Hotel Plaza Opera in Paris is one of five hotels that have signed up to a new pay-what-you-want concept during the peak summer season.
HIDE CAPTION
How much would you pay for these rooms?
Hotel Plaza Opera
Hotel Tour d'Auvergne
What would you pay?
Villa Boheme
Friendly to tourists?
<<
<
1
2
3
4
5
6
>
>>
STORY HIGHLIGHTS
  • Five hotels in Paris have signed up to the pay-what-you-want scheme during peak summer months
  • Hotelier Aldric Duval says the plan is to create a "trust contract" between client and hotel
  • He says guests could pay one euro for a hotel room but believes most will "play true"

(CNN) -- When your city has an unenviable reputation for insulting tourists and fleecing them for every cent, inviting hotel guests to pay what they want could be a risky move.

That's the experiment being tested by several hotels in the French capital during the height of the summer season.

"It's something like a trust contract between the client and the hotel," says Aldric Duval, who came up with the "Payez ce que vous voulez" (Pay what you want) concept as a gimmick to promote Tour d'Auvergne, his three-star hotel in the city's Opera district.

Duval has recruited four other city center hotels, variously rated with three and four stars, to the scheme which runs from July 21 to August 10.

He tells CNN he struck on the idea after successfully running an honesty bar that left it up to guests to declare their booze consumption at check-out. In the City of Light, it seems hotel guests are not generally light fingered.

Allowing them to choose their own room rates -- instead of paying typical charges of about $250 -- will not only bring in the punters, but will also give the hotel valuable feed back, he adds.

"We put guests at the heart of the system and we transform them into a mystery customer. They will look at the hotel with a new eye and if they play true in this game, it can work."

If guests decide their stay is barely worth a dollar -- or euro, this being Paris -- then it could it could also wind up being an embarrassing financial disaster.

Duval doesn't think so.

MORE: And the most expensive tourist city is...

The pay what you want scheme\'s logo
The pay what you want scheme's logo

Friendlier to tourists

"If the client wants to pay one euro, there's nothing I can do, but people will know that this approach is not a good deal, we'll explain it's not fair if they pay one euro."

"We could have run a promotion offering free rooms to the first 15 people to answer a question on our Website, but we've decided to do this instead."

Duval says the scheme has attracted interest from other hotels in Paris and elsewhere in France, with several in Cannes and Nice planning similar deals for the winter low season.

The pay-what-you-want scheme follows recent comments by France's foreign minister, Laurent Fabius, that the country needs to be friendlier and more accommodating to visitors if it want to protect an annual tourism income of $16 billion.

Duval said his scheme wasn't a response to this and complained that the government should be doing more to help hoteliers during tough economic times.

"To be friendly to the tourists Laurent Fabius must cut the hotel taxes and charges, then Paris will be better and more attractive and not so expensive."

It's unlikely, however, that Fabius will let them set their own tax rates.

What would you pay if you could choose your room rate? Let us know in the comments.

MORE: France admits it needs to be friendlier to tourists

ADVERTISEMENT
Part of complete coverage on
December 19, 2014 -- Updated 0256 GMT (1056 HKT)
Journals, luggage tags, Panama hats? Yawn. We've got a selection of gifts travelers will actually use.
December 18, 2014 -- Updated 1226 GMT (2026 HKT)
Global events, new attractions and anniversary celebrations will put these destinations on travel radars next year. Question is, which one(s) to visit?
December 19, 2014 -- Updated 1248 GMT (2048 HKT)
Of all Christmas traditions out there, one has an All-American pedigree: electric Christmas tree lights.
December 22, 2014 -- Updated 0251 GMT (1051 HKT)
The gateway to Japan's capital, Tokyo Station, is celebrating its centennial this month -- and it's never looked better.
December 17, 2014 -- Updated 1004 GMT (1804 HKT)
.
Looking for snow porn? This helicopter ski adventure will fly you into the Coast Mountains for the freshest runs.
December 19, 2014 -- Updated 1519 GMT (2319 HKT)
From Singapore to Norway, there are plenty of reasons to plan your next trip around a fabulous hotel opening its doors next year.
December 17, 2014 -- Updated 0925 GMT (1725 HKT)
Step aside Mount Everest, this mountain country is home to cool cafes, crazy drinks and ancient Buddhist tradition.
December 16, 2014 -- Updated 1056 GMT (1856 HKT)
Nonprofit Ethical Traveler has released its annual list of the developing countries doing the most to promote human rights and preserve their environments.
December 11, 2014 -- Updated 1036 GMT (1836 HKT)
These waterfront watering holes have killer ocean views, creative drinks and the mahalo vibe we demand.
December 10, 2014 -- Updated 2038 GMT (0438 HKT)
Can't wait to book your ticket to Indianapolis and Oakland? The venerable guidebook is right there with you
December 10, 2014 -- Updated 0625 GMT (1425 HKT)
By helicopter, snowmobile and big-wheel truck across some of the world's most volatile landscapes.
December 9, 2014 -- Updated 2142 GMT (0542 HKT)
Construction begins on a new Singapore airport complex that could make delays and layovers a pleasure.
December 9, 2014 -- Updated 1441 GMT (2241 HKT)
Inflight chatterboxes are annoying but they're not the worst violators of onboard etiquette, according to an Expedia study.
ADVERTISEMENT