Afghan farmers distill native rose blossom for "7 Virtues" fragrance Noble Rose of Afghanistan, which is now sold in some of the world's most famous luxury boutiques.
7 Virtues
Capturing the magic —
Work in Abdullah Arsala's distillery in Jalalabad. The business has revived since its partnership with 7 Virtues, expanding to several thousand employees, and establishing perfume crops as a viable alternative to the poppy for farmers.
7 Virtues
In the field —
Rwandan farmers harvesting crops for upcoming fragrance "Patchouli of Rwanda".
7 Virtues
Designer fragrances from disaster zones —
Ikirezi founder Dr. Nicholas Hitimana inspects the produce. His goal is to use it to develop infrastructure in the war-blighted nation.
7 Virtues
Brand management —
Entrepreneur Barb Stegemann speaking at a fragrance launch. She is also an author and motivational speaker.
Keeping good company —
Stegemann and President Bill Clinton on a development trip to Haiti.
7 Virtues
The beauty counter —
7 Virtues stand in Selfridges department store, London, ahead of September launch of "Patchouli of Rwanda".