- Virtual assistants are the most significant development of the digital revolution
- Workplaces must adapt and establish working relations with them
- We will be able to use them in every aspect of our personal lives
- Leading players Google, Microsoft and Apple are seeking control of this massive new market
Chris Brauer is Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London. He writes for CNN's Going Global on a research collaboration with Mindshare titled Project Virtual Assistant, the findings of which can be can be found here. The opinions in this commentary are solely those of the author.
(CNN)Ambitious companies that ignore the imminent rise of Virtual Assistants as the gateway to the Internet run the same risks as those that dismissed the disruptive innovations of Google in 1998.