- Tiffany & Co. features same-sex couple in new ad campaign
- The 178-year-old jeweler joins growing list of brands using same-sex couples in ads
The new "Will You?" campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples.
One in particular is drawing widespread praise for showing a same-sex couple.
The pair, shown sitting on a stoop in New York City, are a couple in real life, Tiffany spokeswoman Linda Buckley said.
The 178-year-old jeweler best known for its little blue boxes says this is its first ad to depict a same-sex couple. The company joins a growing list of brands using same-sex couples in promotional materials, from Banana Republic
The campaign aims to show that love comes in a variety of forms, Buckley said.
"Nowadays, the road to marriage is no longer linear," she said. "True love can happen more than once with love stories coming in a variety of forms."
Another photo shows a couple on their wedding day with their child, the company said, a nod to increasing rates of mothers giving birth outside of marriage
. The rest of the images show couples in various romantic settings: on a city rooftop, driving in a convertible, at home on a sofa.