- Efforts to achieve marketing growth are fueled by the science of consumer behavior and behavioral economics
- Wearables allow consumers to learn about themselves through the data and identify pathways to self-improvement
- Concerns about privacy were matched by positive responses to personalized offers
Chris Brauer is Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London. He writes for CNN's Thinking Business on a research collaboration with Mindshare. The opinions in this commentary are solely those of the author.
(CNN)If you buy this generation of Apple watch, you are making a statement about your willingness to shape the future. You might not be convinced of the functionality or the capabilities which the watch offers -- yet you understand that the future is about wearables.