- Hotels.ng boss Mark Essien uses Twitter to find new hires
- He says social media can help African startups find talent and reach customers and investors
(CNN)There's no denying it -- applying for a new job is stressful. You want to give the best first impression. But how do you do that when the first question asked is: Which of these two is faster -- Superman or The Flash?
Forget the job boards, go to where the people are
Social media has been one of the biggest helpers in taking Hotels.ng from an idea to one of the biggest technology companies in Nigeria. The first investors found us on Facebook. We recruit constantly on Twitter. We reach new customers constantly using Twitter, BBM and WhatsApp.
It also serves as the communication platform for the entire technology community in Nigeria. It's how we all meet and share knowledge in the small ecosystem, and that information sharing is what is driving most of the growth we -- as an ecosystem -- are seeing right now.
I am of the opinion that startup CEOs in Africa should use social media to amplify their brands and reach a wide audience. Even for startups for which it is not a great customer acquisition tool, it's excellent for reaching investors and for recruiting, and those are two of the most essential tasks for any CEO.