A pro-Clinton super PAC hits Republicans in a new ad buy out Tuesday, urging voters to “swipe left” on a handful of GOP frontrunners, a reference to the popular dating app Tinder.
The Priorities USA web ad, titled “Swipe Right for Hillary,” will go up the day of the first Democratic debate and will position Clinton, the party’s front-runner, against Republicans, not the Democrats she will square off with in Las Vegas.
The ad shows Republican candidates Jeb Bush, Marco Rubio and Ben Carson making comments about women’s health and abortion laws.
“Although, I am not sure we need a half a billion dollars for women’s health issues,” Bush says, a comment that earned him considerable scorn from Democrats when he said it in August.
A finger then comes on screen and swipes left, pushing Bush off screen. The format is used by Tinder, a popular dating app that lets men and women swipe left to reject someone and right to accept them.
The ad also hits Rubio for saying he does not support an abortion exception in the case of rape and incest and Carson for saying, “There is no war on women, there may be a war on what is inside of women, but there is no war on women in this country.”
The ad then cuts to Clinton campaigning in Portsmouth, New Hampshire, in September.
“I’m a proud, lifelong fighter for women’s issues because I firmly believe what’s good for women is good for America,” Clinton says.
The finger then returns on screen to swipe right for Clinton.
The five figure ad buy will run in Nevada and nationally and will be targeted to women voters.
“In 2016 Nevadans will have a clear choice between a Republican candidate obsessed with taking away women’s healthcare decisions and a committed advocate for their best interests in Hillary Clinton,” said Justin Barasky, Communications Director at Priorities USA.