(CNN)A nation with a $7 billion movie industry has a problem: no one's going to watch its films on the silver screen. It sounds surreal but it's true.
The man who wants to make Hollywood move to Nigeria
At the moment most Nigerian consumers watch films at home, and the country lacks some of the basic infrastructure for a movie industry -- such as movie theaters.
Kene Mpkaru hopes to change that. So far his chain Filmhouse Cinemas has opened nine theaters, with plans for 16 more.
Nigeria is a notoriously tough place to do business, but luckily Mpkaru has pedigree. As former general manager of Odeon Cinemas in the UK, the Nigerian was at the helm of a nationwide division of the largest cinema chain in Europe. And when he opened for business in Nigeria, he even brought some of his Nigerian staff who wanted to move back home with him.
Mpkaru acknowledges that his ambitious growth plans are "kind of madness", but he believes that the potential is there.
"Ramp up 200 cinemas and Hollywood will move to Nigeria. I guarantee that," he says. "The box office averages we get these days [are] huge."
Cinema is a volume game, which in Nigeria adds complexity. The country's overt wealth is very unevenly spread, and around 60 percent of the country's population lives below the poverty line. However, that low income market is huge, and still wants to go to the movies. The challenge, he says, is to reach all of the country's different groups.
"There are people that will spend 40 dollars for a ticket and we do have that cinema, where it's dining cinema, first class, similar to first class on a plane," Mpkaru says. "And people pay that kind of money for it. Then there's the regular multiplexes, but then there's a huge market down there that need the dollar houses."